Tool Introduction

Omnisend launched in 2014 as Soundest, an email tool for online retailers, then rebranded to Omnisend in 2017 while expanding into omnichannel automation and added SMS in 2018. Co-founder and chief executive Rytis Lauris leads the company, which registered as Omnisend Limited in London, keeps engineering roots in Vilnius, Lithuania, and opened a US commercial office in 2020. Recognized among Shopify's top marketing apps in 2019, the company grew to roughly 250 employees serving more than 150,000 stores by 2024 to 2025.

Demo Available?

Yes. Omnisend's /demo/ page offers a free 1:1 sales demo, a live video walkthrough via Google Meet under 30 minutes, open to any ecommerce business.

Aggregate Rating

4.6/5 stars (based on 2500+ verified reviews across the internet)

Detailed Overview

What Omnisend Does

Omnisend runs marketing that recovers lost sales and re-engages shoppers for online stores, sending email, SMS, and web push messages from one place. Prebuilt automation combines those channels in a single flow triggered by behavior, so a cart left behind or a first purchase can launch a timed sequence without manual sends. Segmentation draws on purchase history and browsing to reach the right shoppers.

Who Omnisend Is For

Omnisend fits ecommerce merchants, from a small in-house team managing one or two brand lines to specialized email and SMS agencies running programs for many clients across wellness, skincare, pet care, and apparel. It suits retailers moving beyond one-off newsletters toward automated, multichannel campaigns, including larger direct-to-consumer brands that need unlimited sends and segmentation across a growing subscriber base.

Top Differentiators

Omnisend bundles email, SMS, and web push into one automated flow and prices up to 35% below comparable Klaviyo contact tiers, while including segmentation, automation, and forms across paid tiers rather than gating them. Published per-message SMS volume tiers make texting costs predictable. Omnisend MCP lets merchants build campaigns and segments by talking to outside AI assistants such as ChatGPT and Claude instead of the dashboard.

Founding Year

2014

Target Industry

B2C, B2B, SMB, Ecommerce, Direct-to-consumer retail, Marketing agencies, Apparel, Skincare, Pet care, Wellness, Jewelry, Sports

Available Integrations

Shopify: built and maintained by Omnisend, auto-syncing customers, products, and orders to trigger email and SMS automations; connectable from Shopify admin or the Omnisend account.
WooCommerce: full Omnisend-built integration delivered as a WordPress plugin, giving self-hosted stores the same sync as Shopify but requiring plugin install and configuration.
BigCommerce: full native integration with equivalent sync depth, aimed at merchants avoiding middleware.
Big Cartel: integration requires Big Cartel's Platinum subscription, since its free plan does not support third-party apps.
Zapier: Omnisend-built bridge connecting apps outside the native list into workflows, at the cost of an added automation layer.
Make: visual multi-step automation builder serving the same middleware role as Zapier.
Facebook Lead Ads: automatically adds subscribers from Facebook Lead Ad forms into the Omnisend audience, removing manual export and import.
Google Ads Customer Match: syncs Omnisend contact segments to Google Ads to build targeted ad audiences from existing segmentation.
Gorgias: consolidates helpdesk conversations with Omnisend's SMS channel for two-way SMS customer service.
Yotpo Product Reviews: pulls review data into Omnisend so review activity can trigger follow-up automations and smarter segments.
Recharge: syncs subscription lifecycle events such as renewals and upcoming charges for subscription-specific messaging.
AfterShip: syncs shipment status so merchants can trigger shipped, out-for-delivery, and delivered campaigns automatically.

Free: $0/month forever with no credit card required, up to 250 contacts, 500 emails per month, and 500 web push notifications per month, including all core features with 'Powered by Omnisend' branding.
Standard: from $16/month at the entry ~500-contact tier, scaling with contact count; a 30% starter discount for prepaying 3 months upfront brings it to $11.20/month ($33.60 for the term). Includes 6,000 emails per month or 12x list size (whichever is greater), unlimited web push, Forms with AI, and a no-branding option. SMS is being phased out of Standard for subscribers who join after May 4, 2026.
Pro: from $59/month at the entry ~2,500-contact tier, discounted to $41.30/month ($123.90 for the 3-month term); includes unlimited monthly emails and push, advanced reporting, dynamic content, a personalized product recommender, and free migration. SMS is a pay-as-you-go add-on from $0.007/SMS; MMS (Multimedia Messaging Service) is US and Canada only; unused SMS credits expire after 60 days.
Custom: quote-based pricing for accounts with 150,000+ contacts or bespoke needs, with tailored contact volumes, unlimited email sending, and dedicated support.

Omnisend bills for both subscribers and non-subscribers who receive automated messages; unsubscribed contacts are not charged; plan changes are prorated with overpayment credited to the next cycle, and Pro's unlimited allotments are subject to a fair-use policy.

Pricing last verified: 07/08/2026
Disclaimer: Pricing is subject to change. Please confirm current pricing on the vendor site.

Features & Specs

Email campaigns: drag-and-drop editor with 250+ prebuilt templates.
SMS and MMS: volume-tiered per-message pricing starting at $0.007 per SMS, with rates varying by destination country; MMS (Multimedia Messaging Service) covers US and Canada.
Web push notifications: unlimited on paid tiers, 500 per month on the Free plan.
Segmentation: unlimited audience segments based on behavior and purchase history.
Signup forms: unlimited popups, teasers, landing pages, and embedded forms.
Automation workflows: prebuilt welcome, cart and browse abandonment, post-purchase, and win-back sequences that combine email, SMS, and push in one flow.
A/B testing: for both campaigns and signup forms.
Reporting: channel performance, revenue attribution, and deliverability metrics including opens, clicks, bounces, and unsubscribes.
AI tools: Forms AI, AI Subject Line, an in-editor AI writing assistant, AI Segment Builder, and a Personalized Product Recommender.
Omnisend MCP: connects the platform to external AI assistants including ChatGPT and Claude to manage campaigns, segments, and performance data.
Integrations and API: 200+ prebuilt integrations via the App Market, a developer API (application programming interface), and a JavaScript tracking snippet for custom platforms.
SMS compliance: automated consent handling, quiet hours, and frequency capping.

Security & Compliance

Per Omnisend's Privacy Policy and Data Processing Agreement, the platform applies encryption in transit and at rest, continuous monitoring, security incident response protocols, and role-based access controls following least-privilege principles. It references advanced physical and network security controls, regular penetration testing, and a bug bounty program documented in an Annex I - Security Measures of its DPA.

Incident handling: designated Incident Responders and Commanders manage security incidents with documented post-incident reviews for medium-severity-and-above events.
Staff controls: employees undergo annual security-awareness training and are bound by confidentiality obligations.
Data retention: active-account data is kept for the duration of use plus 5 years after last login; financial records up to 10 years; dispute data 3 years after out-of-court disputes or 10 years after judicial proceedings.
GDPR: Omnisend guarantees compliance with the General Data Protection Regulation and notifies customers in writing of any personal-data breach.
Sub-processors: Stripe is named among business partners, with a full sub-processor list available on request.

Industry Use-Cases

Equestrian apparel brand automating flows across two lines

Kerrits, a Washington-based performance-apparel brand for equestrian sports, migrated from Mailchimp and Klaviyo and set up welcome, cart-abandonment, product-abandonment, and post-purchase automations with A/B testing. Automated messages made up under 4% of total sends yet drove 23% of email orders. Per the company's published case study, promotional revenue-per-email rose 50% over four months, and one seasonal product-abandonment campaign generated 42 orders worth roughly $6,000.

Agency reviving a stalled ecommerce account

Enflow Digital, a Vilnius-based email and SMS agency founded in 2022, inherited a US hobby-industry store that had lost its in-house marketing manager. Rebuilding campaigns, reactivating welcome, abandonment, post-purchase, and loyalty automations, and adding popups that converted 3 to 4% of visitors expanded the subscriber list from 58,000 to 114,000 in a year. Per the company's published case study, monthly revenue climbed from $150K in October 2023 to $250K in early 2024, and automation-driven revenue grew from $0 to $61K by April 2024.

Tool's Alternatives

Klaviyo unifies a customer data platform processing 2.5 billion events daily across 7.3 billion profiles with real-time execution across email, SMS, RCS (rich communication services), WhatsApp, mobile push, and social, plus 350+ integrations. Volume caps are not stated on its official page. Its AI agent layer, including a Composer that drafts campaigns and a Customer Agent stated to resolve 65% of service queries, makes it a data-ownership play rather than a plain sending tool.

Mailchimp offers an all-in-one stack of email, SMS, CRM (customer relationship management), forms, and automation with 300+ integrations and 24/7 live chat on paid plans. Its more advanced Enhanced automations are gated to paid plans. Ownership by Intuit ties it into a broader small-business financial ecosystem and extends its reach to non-ecommerce segments like restaurants, nonprofits, and professional services.

Brevo, formerly Sendinblue, bundles email, SMS, WhatsApp, live chat, and a built-in free CRM with unlimited automation workflows and segments. Its free plan is capped at 300 emails per day rather than by contact count. Pricing built around send volume with unlimited contacts inverts the contact-based model most competitors use, and it folds a genuine sales CRM into the same product.

MailerLite pairs a drag-and-drop editor and automation builder recognized by G2 as Easiest to Use in 2025 with 24/7 support serving more than 1 million creators and businesses. Its focus on newsletters, landing pages, and digital-product sales suggests shallower ecommerce-specific workflow depth. Doubling as a website builder and a storefront for selling digital products makes it as much a creator platform as an ecommerce tool.

Frequently Asked Questions

What does Omnisend cost to start using?

Omnisend offers a Free plan at $0/month for up to 250 contacts and 500 emails per month. Paid Standard starts from $16/month and Pro from $59/month at their entry contact tiers.

Which ecommerce platforms does Omnisend integrate with natively?

Omnisend provides one-click native connections to Shopify, BigCommerce, WooCommerce, Wix, Shoplazza, Ecwid, PrestaShop, nopCommerce, Big Cartel, and SureCart, alongside 200+ prebuilt integrations through its App Market and a developer API.

How much does Omnisend SMS marketing cost?

SMS is a pay-as-you-go add-on with volume-tiered US rates: $0.009 per SMS at $10 to $49.99 in credits, down to $0.007 per SMS at $10,000 or more. Unused credits expire after 60 days.

Does Omnisend offer a free trial or demo?

Omnisend's Free plan works as an indefinite hands-on trial with no credit card and no end date. A free 1:1 sales demo runs under 30 minutes via Google Meet.

What AI features are built into Omnisend?

Omnisend includes Forms AI, AI Subject Line, an in-editor AI writing assistant, AI Segment Builder, and a Personalized Product Recommender. Omnisend MCP connects the platform to ChatGPT and Claude for conversational control.

How is Omnisend different from Klaviyo and Mailchimp?

Omnisend combines email, SMS, and web push in one automated flow and prices up to 35% below comparable Klaviyo tiers, and it includes segmentation, automation, and forms across paid tiers rather than gating them like Mailchimp.

Does Omnisend comply with GDPR data protection rules?

Omnisend guarantees compliance with the General Data Protection Regulation, applies encryption in transit and at rest, runs regular penetration testing and a bug bounty program, and notifies customers in writing of any personal-data breach.

What type of business is Omnisend built for?

Omnisend targets ecommerce merchants, from solo and small-team retailers moving beyond one-off newsletters to larger direct-to-consumer brands and marketing agencies managing multiple clients across verticals like apparel, skincare, and pet care.

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Omnisend

Email & SMS marketing so good, it's boring