Tool Introduction

AWeber was founded in 1998 by Tom Kulzer, who first wrote email-automation software while working in sales at a hardware company and, after colleagues asked to buy it, turned it into AWeber Communications, operating today as AWeber Systems, Inc.

Headquartered in Chalfont, Pennsylvania, the company has run as a remote-first team since June 2020. It has served over 1 million entrepreneurs and small businesses without taking public or venture funding, and has been profitable since four months after launch.

Demo Available?

AWeber offers a 14-day free trial on all paid plans with full feature access; a credit card is required to start.

Aggregate Rating

4.3/5 stars (based on 1,100+ verified reviews across the internet)

Detailed Overview

What AWeber Does

AWeber helps a small business turn website visitors and buyers into a mailing list it can sell to. Users build signup forms and landing pages to collect subscribers, then design newsletters in a drag-and-drop editor and let automation workflows send follow-up sequences based on what each subscriber does. RSS-triggered emails can push new blog, podcast, or video content out automatically.

Who AWeber Is For

The platform is aimed at individual entrepreneurs, small-business owners, bloggers, and course creators who work alone or in very small teams rather than large marketing departments. Ecommerce sellers use it alongside Shopify and WooCommerce, podcasters and YouTubers rely on RSS-triggered email, and coaches build lead magnets with Canva. Local businesses, such as a neighborhood brewery, use it to nurture a community of repeat customers.

Top Differentiators

On the Plus plan, AWeber offers unlimited subscribers, unlimited email lists, and unlimited monthly sends, and it includes ecommerce features and its full segmentation toolset in every paid plan rather than gating them to higher tiers. Every plan comes with phone support, live chat, and a free account-migration service. An in-house deliverability team, described as having over 50 years of combined experience, works on inbox placement.

Founding Year

1998

Target Industry

B2B, B2C, SMB, solo entrepreneurs, bloggers, coaches, course creators, content creators, ecommerce sellers, podcasters

Available Integrations

Shopify: adds customers who complete a purchase to a chosen list and can tag them by product; only one store connects per account, with up to a two-hour sync delay.
WooCommerce: the AWeber for WooCommerce plugin adds purchasers to lists, tags them by purchase history, and supports cart-abandonment recovery with return-to-cart links, no coding required.
WordPress: the official plugin drag-and-drops AWeber signup forms onto pages and can add commenters to a list.
Salesforce: syncs CRM data with email lists to manage detailed subscriber information.
Facebook Lead Ads: a native API integration that routes new lead-ad submissions into lists within about 60 seconds and maps campaigns to lists and tags.
Calendly: adds or updates subscribers when someone books a call, automating confirmation, reminder, and follow-up sequences.
PayPal: subscribes customers to a list on purchase via IPN (Instant Payment Notification) setup.
HubSpot CRM: a named CRM connection with no stated plan-tier gating, beta status, or limitations.
Pipedrive: a pipeline-management CRM connection listed on the CRM integrations page.
Zapier: connects AWeber to services like Basecamp, Evernote, and Wufoo for non-developers.

AWeber Free: $0 with no credit card required, covering up to 500 subscribers and 3,000 emails per month, with one email list and one workflow automation.
AWeber Lite: from $12.49/month billed annually ($150/year) or $15/month monthly at the 500-subscriber tier; scales up to 150,000+ subscribers (for example, 1,000 subs = $25/mo, 5,000 = $60/mo, 10,000 = $100/mo, 50,000 = $375/mo, 100,000 = $600/mo, 150,000 = $920/mo). Sending allowance is 10x subscribers per month. Includes 1 email list, 3 landing pages, 3 automations, 3 users, and 1 custom segment.
AWeber Plus: from $19.99/month billed annually ($240/year) or $30/month monthly at the 500-subscriber tier; same tier structure up to 150,000+ (for example, 5,000 subs = $90/mo, 10,000 = $135/mo, 50,000 = $400/mo, 100,000 = $750/mo, 150,000 = $1,050/mo). Sending allowance is 12x subscribers per month, with unlimited landing pages, automations, and users, advanced analytics, split testing, segmentation, removal of AWeber branding, and sales tracking with a 0.6% transaction fee.
AWeber Unlimited: $899/month flat rate for unlimited subscribers regardless of list size, with a sending allowance up to 15x subscribers per month.
AWeber Done For You: $20/month billed annually plus a discounted $79 one-time setup fee (regularly $599), delivering a 7-day managed setup with 1 branded template, 2 landing pages, weekly newsletter drafts, and 30 days of unlimited edits.
Hold Package: $4.99/month add-on to temporarily pause a paid account while preserving list data and content.
Large Accounts (100,000+ subscribers): no published self-serve price; a custom quote is offered via a scheduled call, with free list migration and customized design and support.

All paid plans include a 14-day free trial, with no long-term contracts and no setup fees on the standard Lite, Plus, and Unlimited plans. Accounts are automatically upgraded to the next tier if subscriber count or send volume exceeds current limits.

Pricing last verified: 07/08/2026
Disclaimer: Pricing is subject to change. Please confirm current pricing on the vendor site.

Features & Specs

Email editor: drag-and-drop builder plus a Mobile Editor for building on the go, with Theme Settings for unified styling.
Smart Designer: auto-generates a branded template from a business's own website content.
Canva integration: build graphics directly inside the email editor.
AI writing tools: a Subject Line Generator, an AI Writing Assistant that drafts copy, and a Newsletter Assistant that drafts a weekly newsletter in the user's voice.
RSS-triggered emails: automatically email new blog, podcast, or YouTube content to subscribers.
Automation and segmentation: behavioral workflows move subscribers through funnels by action, with tagging and custom segments for targeting.
Landing pages and forms: a landing-page builder and customizable signup forms.
Ecommerce tracking: sales tracking with a 0.6% transaction fee on the Plus plan.
Free trial: 14-day trial with no credit card required.
Integrations: 750+ stated integrations grouped into 9 categories.
Developer API: a REST API using OAuth 2 with legacy OAuth 1 support, plus webhooks, official client libraries, and rate limiting.
Done For You: AWeber's team builds an email system within 7 days for a setup fee.

Security & Compliance

AWeber Systems, Inc., based in Chalfont, Pennsylvania, acts as a data Processor for customer data under EU Standard Contractual Clauses, per its Data Processing and Security Terms.

Encryption: data is encrypted in transit and at rest.
Monitoring: continuous monitoring for confidentiality, integrity, availability, and resilience, plus DDoS detection and mitigation across data centers and routine automated and manual system monitoring.
Personnel: employee background checks before hiring and ongoing security-awareness training with annual attestations.
Physical security: keycards, alarms, and video surveillance at facilities.
Audits: annual third-party review for EU-U.S. and Swiss-U.S. Privacy Shield self-certification and an annual PCI DSS compliance review for payment processing.
Industry membership: member of M3AAWG, the Messaging, Malware and Mobile Anti-Abuse Working Group.
Sub-processors: 28+ named sub-processors including AWS, Stripe, PayPal, First Data, Zendesk, Front, and LiveChat, with a right to object to new sub-processors within 5 days.
Data subject rights: support for information, access, rectification, erasure, restriction, portability, and objection, plus data export while an account is active and full deletion on cancellation, with breach notification without undue delay.

Industry Use-Cases

Launching an online course

Paula Rizzo, founder of List Producer and author of Listful Living, needed to promote a new $97 on-demand training course called Virtual Meeting Pro. Using AWeber, she sent four promotional emails that leaned on attendee testimonials. Per the company's published case studies, the launch generated $3,000 in revenue within seven days.

Growing a product maker's list

Melissa Williams, the candle maker behind Pea Pod Country, wanted a larger mailing list without building the system herself. AWeber's Done-For-You service handled the setup, and her email subscriber list doubled.

Nurturing a local community

Vault Brewing Company owners John and James Cain use AWeber email marketing to stay in touch with people near their taproom. Rather than chase new reach, the brewery focuses email on deepening relationships with its local community.

Tool's Alternatives

Mailchimp combines email campaigns, marketing automation, audience segmentation, landing pages, and generative-AI content in a single suite. Per AWeber's comparison page, it caps subscribers at 100,000 and limits accounts to 5 lists with more basic segmentation. Its predictive segmentation and integrated generative-AI content run across its own tiers.

Constant Contact includes built-in Events tooling for promoting and running virtual or in-person events with ticketing and RSVPs. Per AWeber's comparison page, its automation is basic, with no visual workflow builder until premium tiers and A/B testing limited to subject lines. Native event management bundled into the email platform sets it apart.

Kit, formerly ConvertKit, is purpose-built for individual creators, with tag and segment personalization and a Visual Automations builder that reacts to subscriber actions. Its enterprise and CRM feature depth is narrower because the product is creator-first. Built-in monetization tools and a Kit App Store of creator integrations distinguish it.

ActiveCampaign offers deep automation-and-CRM integration through Custom Objects that pull non-standard data into automation and segmentation logic. Its official page gives limited concrete detail on Active Intelligence AI beyond marketing language. An integration ecosystem it states exceeds 1,000 apps, feeding structured Custom Object records, differentiates it.

GetResponse bundles email, SMS, popups, web push, native webinars, and ecommerce under one account. Its breadth may mean feature depth in any single area trails dedicated point-solutions. Built-in AI generation and Perfect Timing and Time Travel send-time optimization that delivers to each recipient's local time zone set it apart.

Frequently Asked Questions

How much does the AWeber Lite plan cost?

Lite starts at $12.49/month billed annually or $15/month monthly at the 500-subscriber tier, scaling by subscriber count up to 150,000, and includes 1 email list, 3 landing pages, and 3 automations.

Does AWeber offer a free plan with no cost?

Yes. AWeber Free costs $0 with no credit card required, covering up to 500 subscribers and 3,000 emails per month, with one email list and one workflow automation.

What does the AWeber Plus plan include?

Plus starts at $19.99/month billed annually and adds unlimited subscribers, unlimited lists, automations, and users, plus sales tracking with a 0.6% transaction fee and removal of AWeber branding.

How long is the AWeber free trial?

All paid plans include a 14-day free trial with full feature access. A credit card is required, and it is charged when the trial ends unless canceled beforehand.

Who founded AWeber and in what year?

Tom Kulzer founded AWeber in 1998 after writing email-automation software in a sales job. The company, now AWeber Systems, Inc., is headquartered in Chalfont, Pennsylvania.

Does AWeber provide an API for developers?

Yes. AWeber provides a REST API documented at api.aweber.com using OAuth 2, with legacy OAuth 1 support, webhooks, official client libraries, and rate limiting.

What is the AWeber Done For You plan?

For $20/month billed annually plus a $79 one-time setup fee, AWeber's team builds an email system within 7 days: 1 branded template, 2 landing pages, and weekly newsletter drafts.

Which ecommerce platforms integrate directly with AWeber?

AWeber connects with Shopify, WooCommerce, BigCommerce, Etsy, PayPal, and Stripe among 80+ ecommerce platforms, adding buyers to lists and tagging them by purchase.

Is AWeber PCI DSS compliant for payments?

AWeber undergoes an annual PCI DSS compliance review for payment processing and an annual third-party Privacy Shield review, and is a member of M3AAWG.

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AWeber

Powerfully-simple email marketing.