Tool Introduction

GetResponse traces its origin to 1997, when Simon Grabowski built the first autoresponder tool from his home at age 18. The business operates as GetResponse S.A., headquartered at Grunwaldzka 413 in Gdansk, Poland, with additional entities in Kuala Lumpur, Malaysia; Wilmington, Delaware; and Sao Paulo, Brazil.

Its About page reports more than 300 employees serving over 400,000 customers across 183 countries, while the company homepage states a figure of 350,000-plus entrepreneurs, ecommerce stores, and global brands.

Demo Available?

A self-serve 14-day free trial needs no credit card; the Enterprise (GetResponse MAX) tier adds a booked sales demo and an optional 30-day pilot program.

Aggregate Rating

4.3/5 stars (based on 2661+ verified reviews across the internet)

Detailed Overview

What GetResponse Does

GetResponse handles the path from collecting contacts to converting them, so a business can run list-building, messaging, and sales from one login instead of stitching separate apps together. Marketers assemble emails, automated follow-up sequences, landing pages, and signup forms, then trigger sends based on subscriber behavior such as page visits or purchases, and track opens, clicks, and revenue in shared reporting dashboards.

Who GetResponse Is For

The platform fits solo entrepreneurs and small teams building a first subscriber list, marketers and ecommerce stores running behavior-based campaigns, and content creators monetizing an audience through courses, paid newsletters, and webinars. Published customer stories span small cosmetics and apparel retailers, mid-size fashion brands, an industrial B2B retailer, and a touring music act, each using email and automation to grow direct revenue outside paid advertising channels.

Top Differentiators

Webinar hosting and online course creation are built into the same product as email, which the vendor's own Mailchimp comparison notes competitors often lack. Billing counts only active subscribers rather than unsubscribed contacts, and paid plans include unlimited sending and unlimited lists. GetResponse states a 99% deliverability rate across 160-plus countries, though an independent inbox-placement test it published put its deliverability at 89.7% against Mailchimp's 92.6%.

Founding Year

1997

Target Industry

B2B, B2C, SMB, Enterprise, Ecommerce, Retail, Apparel, Cosmetics, Home Goods, Industrial B2B Retail, Music and Entertainment, Content Creators

Available Integrations

Shopify: imports customer records, product catalogs, order history, and abandoned-checkout data for cart-recovery emails, with three selectable import scopes and no stated plan-tier gate.
WooCommerce: syncs store contacts and products for cart recovery via the WordPress plugin; requires WordPress 5.6+, PHP 7.4+, and an SSL certificate, and each store needs its own connection.
WordPress: native plugin syncs users and Contact Form 7 submissions and authenticates via an application password; its consent checkbox is unavailable on multisite installs.
Salesforce: two-way sync of leads and contacts with custom field mapping; gated by Salesforce edition, with Professional requiring the separate Web Services API add-on.
Zapier: bridges GetResponse to third-party apps via trigger and action Zaps but depends on a separate Zapier account outside GetResponse.
Facebook Lead Ads: captures ad-form leads into contact lists through the Zapier connector rather than a direct native Facebook integration.
Outfunnel Sync: a single connector bridging Pipedrive, HubSpot, Airtable, monday.com, and Salesforce to GetResponse contact data.
Microsoft Dynamics: real-time contact sync between Dynamics CRM and GetResponse that can trigger email campaigns off CRM-side actions, listed on the MAX page.
Magento: extension-based ecommerce connector extending the product-import and cart-abandonment pattern, requiring a store-side extension install.
PrestaShop: native ecommerce connector offering real-time syncing and behavioral segmentation.
Uncanny Automator: WordPress automation plugin that plugs GetResponse triggers and actions into no-code recipes, connecting 400+ apps without coding.

GetResponse lists five tiers on its pricing page, with a base list size of 1,000 subscribers shown by default and selectable up to 100,000 (1k, 2.5k, 5k, 10k, 25k, 50k, 100k), priced for monthly or 12-month billing; Enterprise also offers a 24-month term.

Free: $0 forever, no credit card required; up to 500 contacts; 2,500 newsletters per month; one landing page capped at 1,000 unique visits; signup forms; basic automation; webinars capped at 10 participants; a GetResponse badge on outgoing messages.
Starter: $19/mo billed monthly or $15.58/mo billed annually (18% discount) at 1,000 subscribers; up to 3 users; unlimited monthly sends; AI content generators (3 uses); 1 automation workflow; landing pages, forms, and popups.
Marketer (Most Popular): $59/mo monthly or $48.38/mo annually; up to 5 users; unlimited automation workflows; advanced segmentation; abandoned cart recovery; sales funnels; promo codes; unlimited web push notifications.
Creator: $69/mo monthly or $56.58/mo annually; up to 5 users; website builder; course creator with unlimited courses and up to 40,000 students; webinars for up to 100 attendees; premium newsletters; up to 5 active websites.
Enterprise (GetResponse MAX): custom pricing quoted via a booked demo; unlimited users; SMS marketing; mobile push notifications; dedicated IP and domain; single sign-on; a dedicated Customer Experience Manager; a 30-day pilot program.

Starter, Marketer, and Creator plans include a 14-day free trial with no credit card required. Upgrades take effect immediately and restart the billing cycle, downgrades require contacting the Support Team, and a 50% non-profit discount applies to all monthly plans.

Pricing last verified: 07/08/2026
Disclaimer: Pricing is subject to change. Please confirm current pricing on the vendor site.

Features & Specs

Free plan: 500 contacts, 2,500 newsletters per month, one landing page, and signup forms.
Starter ($19/mo): 1,000 contacts, 3 users, unlimited monthly sends, 1 automation workflow, and AI content and subject-line generators limited to 3 uses.
Marketer ($59/mo): 5 users, unlimited automation workflows, advanced segmentation, abandoned-cart recovery, sales funnels, and unlimited web push notifications.
Creator ($69/mo): course creator for up to 500 students initially, premium newsletters, webinars for up to 100 attendees, and a website builder.
Enterprise: custom pricing with unlimited users, SMS marketing, mobile push, dedicated IP and domain, SSO, and a Customer Experience Manager.
Free trial: 14 days on all paid tiers with no credit card required.
Email templates: 200+ professionally designed templates.
Course video hosting: up to 2GB.
Native ecommerce: one-click Shopify, Magento, PrestaShop, and WooCommerce integrations; payments via Stripe and PayPal.
API: GetResponse API v3 authenticated by API Key (keys expire after 90 days if unused) or OAuth 2.0.
Rate limits: 30,000 API calls per 10-minute window, 80 calls per second, and up to 10 simultaneous requests, returning HTTP 429 when exceeded.

Security & Compliance

Data in transit is protected with TLS 1.2+ encryption, and data at rest, including backups and logs, uses AES-256 encryption with centrally managed keys under periodic rotation. Access controls include role-based access control (RBAC), zero-trust principles, multi-factor authentication enforced in sensitive environments, and separation of production and corporate environments.

GetResponse undergoes independent external penetration testing plus internal security-team testing, commits to a 7-day SLA for critical vulnerability remediation, and runs continuous security operations center (SOC) monitoring, with redundant infrastructure and disaster-recovery testing.

Certifications and compliance: PCI DSS certified; GDPR compliant (accredited by Bureau Veritas); CAN-SPAM and CCPA compliant; EU-U.S. and Swiss-U.S. Data Privacy Framework certified; TRUSTe Privacy Seal; Certified Sender Alliance member; Signal Spam participant.
Single sign-on: available only on the Enterprise (GetResponse MAX) tier.
Data retention: free accounts retained 30 days after deactivation then 120 days as encrypted backup; paid accounts 120 days then 120 days; MAX accounts 30 days then a 7-day encrypted backup.

Industry Use-Cases

Med&Beauty

Med&Beauty, a medical and beauty apparel retailer, sent 10 newsletters across five months. That email program produced more than $43,000 in sales and an 873% return on investment, per the company's published case studies.

Eveline Cosmetics

A single campaign at cosmetics brand Eveline combined email, automation, and ecommerce tools. Within one month it generated $13,000 in revenue.

Wurth MODYF

Industrial retailer Wurth MODYF built its approach around marketing automation. The strategy is credited with a 46% increase in orders and a 72% increase in turnover.

Selsey

At furniture retailer Selsey, an automated abandoned-cart series ran with A/B testing on its messages. Conversions doubled as a result.

Pako Lorente

Fashion retailer Pako Lorente placed AI product recommendations across its store. Those recommendations drew nearly 500,000 views in one month, lifting average order value and shortening time to conversion.

DAAG

One email at ecommerce brand DAAG earned $19,200 in revenue within two days, while its welcome campaign added $29,500.

Sabaton

Metal band Sabaton uses GetResponse to convert its email subscribers into engaged fans across a global audience.

Tool's Alternatives

Mailchimp combines email campaigns, triggered automation, an audience CRM with behavioral segmentation, landing pages, and paid social under one login, with 300+ integrations including Shopify and Salesforce. Its free tier caps at 500 contacts with only basic automation, and it pushes SMS, advanced automation, and A/B testing behind paid plans. Its distinguishing angle is generative-AI copywriting and send-time optimization built into the campaign editor for a broad, low-friction audience.

ActiveCampaign pairs a deeply branchable automation engine with a native sales CRM and 1,000+ app integrations, spanning acquisition through pipeline management. That depth implies more configuration overhead than a simple newsletter tool needs, with cited use cases ranging from under 500 to over 250,000 contacts. Its Active Intelligence layer, which learns brand voice and top campaigns to personalize sends, positions it as a sales-and-marketing hybrid rather than an email-only sender.

Brevo spans email, SMS, WhatsApp, web and mobile push, live chat, and chatbot, plus a native sales CRM with drag-and-drop pipeline management. Its suite is organized into separate modules for Marketing, Transactional Messaging, Loyalty, Sales, and a Data Platform, so the full feature set is structured as distinct products rather than one flat toggle. A dedicated transactional-messaging product and a customer-loyalty module set it apart, marketed on equal footing with automation.

Klaviyo offers deep native integrations with Shopify, WooCommerce, BigCommerce, and Adobe Commerce, feeding a customer data platform the company states processes 2.5B average events daily across 196,000+ brands. Its positioning centers on AI agents and replacing fragmented legacy stacks, signaling optimization for brands already built on a commerce platform rather than general list-based email. Its commerce-event-driven unified profile model differentiates it from a list-centric email service.

Frequently Asked Questions

How much does GetResponse cost to start?

Paid plans begin at $19 per month for Starter at the 1,000-subscriber tier, or $15.58 monthly billed annually. A free plan supporting up to 500 contacts costs nothing.

Does GetResponse offer a free plan or trial?

Yes. The Free plan supports up to 500 contacts and 2,500 newsletters per month. Starter, Marketer, and Creator plans include a 14-day free trial with no credit card required.

What can GetResponse build besides emails?

Beyond email, the platform includes marketing automation, landing pages, a website builder, webinars, signup forms, online courses, premium newsletters, and ecommerce tools such as abandoned-cart recovery and promo codes.

Which plan unlocks unlimited automation workflows?

The Marketer plan at $59 per month provides unlimited automation workflows, advanced segmentation, abandoned-cart recovery, sales funnels, and promo codes. The Starter plan includes only one automation workflow.

Does GetResponse support single sign-on and SMS?

Single sign-on, SMS marketing, mobile push notifications, a dedicated IP, and a Customer Experience Manager are available only on the Enterprise (GetResponse MAX) tier with custom pricing.

Is GetResponse GDPR compliant and certified?

GetResponse states GDPR compliance accredited by Bureau Veritas, PCI DSS certification, CAN-SPAM and CCPA compliance, EU-U.S. and Swiss-U.S. Data Privacy Framework certification, and the TRUSTe Privacy Seal.

Does GetResponse provide an API for developers?

Yes. GetResponse API v3 authenticates via an API Key or OAuth 2.0, with rate limits of 30,000 calls per 10-minute window and 80 calls per second.

How does GetResponse count contacts for billing?

GetResponse bills only active subscribers and includes unlimited sending and unlimited lists on paid plans, rather than counting unsubscribed or non-subscribed contacts toward billing limits.

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GetResponse

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