Tool Introduction

Encharge launched in 2018 as an alternative to existing marketing-automation tools. Co-founder Kalo Yankulov leads marketing, and co-founder Slav Ivanov serves as CTO and product lead, a full-stack developer who previously co-founded Post Planner. Vince Stoyanov heads sales.

The company reports serving more than 4,000 businesses and sending hundreds of millions of messages. Encharge is headquartered at 2423 SW 147th Ave, Miami, Florida, and operates legally as PXCH Holding I, LLC.

Demo Available?

The pricing page offers Book demo and Book a Free Strategy Call scheduling options, alongside a self-serve 14-day free trial on Growth and Premium plans.

Aggregate Rating

4.7/5 stars (based on 900+ verified reviews across the internet)

Detailed Overview

What Encharge Does

Encharge automates customer-lifecycle messaging so a small team can guide users from signup to paid without sending generic blasts. Marketers build multi-step, branching journeys on a visual drag-and-drop canvas that combines email, in-app or website actions, and third-party actions. Journeys respond to what users actually do, such as product usage, page visits, and billing events, rather than only email opens and clicks.

Who Encharge Is For

The platform fits SaaS founders, growth and lifecycle marketers, and product-led-growth teams responsible for onboarding new users and converting free trials into subscriptions. Marketing agencies managing automation for several SaaS or e-commerce clients also rely on it. Customer sizes range from solo operators and small teams up to funded, higher-volume startups such as the chatbot platform Landbot and the recipe SaaS Confect.

Top Differentiators

Segmentation and triggers are built around SaaS-specific signals, including product-usage events, website activity, and billing-system events from Stripe, Chargebee, Recurly, Chargify, and Paddle, rather than email engagement alone. On G2 category scores against ActiveCampaign, Encharge rates 9.3 on Ease of Use versus 8.2, 9.1 on Segmentation versus 8.5, and 9.3 on Quality of Support with 98 percent overall satisfaction.

Founding Year

2018

Target Industry

B2B, SMB, Enterprise, SaaS, Subscription Businesses, Marketing Agencies, Startups

Available Integrations

HubSpot: bi-directional sync of contacts, companies, lead scores, and lifecycle stages via 6 triggers and 7 actions; restricted to the Premium plan and above.
Salesforce: two-way sync through three triggers and a Create Salesforce Lead or Contact action; Premium-plan-exclusive per the pricing page.
Stripe: 12 triggers covering the full trial and subscription billing lifecycle, importing historical data on connection; available on all plans including Growth.
Segment: a single event trigger that pipes product-usage events from the customer data platform into flows; restricted to Premium and above.
Intercom: three triggers and two actions including Send In-app Message and Add Intercom Tag, unifying user data; no stated plan restriction.
Zapier: connects Encharge to 1,500+ apps for edge cases, though it depends on Zapier's own task-based pricing and limits.
Calendly: syncs booked meetings into Encharge to automate follow-up journeys around scheduled calls.
Facebook Ads: automatically adds users to a Facebook Ads custom audience based on in-app behavior.
Chargebee: billing-event integration confirmed available on all plans including the base Growth tier.
Webhooks and API: generic webhook triggers and actions plus a direct API for custom event ingestion and transactional sends.

Encharge offers two self-serve paid tiers plus a custom Enterprise tier, priced by subscriber-count band with a monthly or annual toggle that saves 20 percent when paying yearly. There is no free tier.

Growth: from $99/month, or $79/month billed annually, for up to 2,000 subscribers; observed higher bands include $179, $249, $299, $349, $389, $449, $499, and $550. Email sends are capped at 10x the subscriber limit per month. Includes the flow builder, advanced segmentation, behavior-based emails, webhooks, Zapier, Stripe, and Chargebee integrations, and free email verification.
Premium: from $159/month, or $129/month billed annually, for up to 2,000 subscribers; observed higher bands include $269, $399, $489, $569, $649, $749, $809, and $879. Email sends are capped at 12x the subscriber limit per month. Adds HubSpot, Salesforce, Segment.com, WooCommerce and Shopify integrations, transactional emails, API Events and Event-Based Segmentation, custom objects, and Slack support.
Enterprise: custom pricing for 50,000+ subscribers, including a dedicated account manager and free onboarding.
Shared features: unlimited flows and team members, visual and simple email editors, A/B testing, lead scoring, mobile-optimized emails, and live chat support.
Free trial: a 14-day free trial is offered on both Growth and Premium.
Overage: $100 for every 100,000 emails sent beyond the plan's monthly limit.
Subscriber counting: counts all people with email addresses or userIds, plus anonymous people who entered at least one Flow; unsubscribed and archived people are excluded.

Pricing last verified: 07/08/2026
Disclaimer: Pricing is subject to change. Please confirm current pricing on the vendor site.

Features & Specs

Automation triggers: 100+ automation triggers and actions available in the flow builder.
Subscriber tiers: paid plans are priced by subscriber count, starting at up to 2,000 subscribers.
Growth send limit: monthly email sends capped at 10x the subscriber limit.
Premium send limit: monthly email sends capped at 12x the subscriber limit.
Free trial: 14-day free trial on the Growth and Premium plans.
Enterprise tier: custom pricing for 50,000+ subscribers with a dedicated account manager and complimentary onboarding.
Overage pricing: $100 per additional 100,000 emails sent beyond the plan's monthly limit.
Integration count: 50+ integrations, with the integrations page noting "+38 More" beyond the listed set.
API and webhooks: available for custom event tracking and transactional email sends.
Unlimited flows: included on all paid plans.

Security & Compliance

Encryption at rest: data in primary databases and backups is encrypted using an industry standard strong cipher.
Encryption in transit: all data transmitted to the platform is encrypted using the TLS protocol.
Backups: retained for 90 days and then permanently deleted; primary customer data is customer-controlled.
Hosting: Amazon Web Services EMEA SARL infrastructure in Ireland (EU), with US-based Twilio and SendGrid infrastructure used for optional email-sending services.
Subprocessors: include AWS EMEA SARL, Twilio Inc, ComplyDog, HubSpot, HelpScout, ConvertFlow, Meta, First Promoter, Segment.com, Hotjar, Google Analytics, and Google Tag Manager.
Access control: restricted to qualified employees with a documented need.
Governance: GDPR-oriented data handling operated by PXCH Holding I, LLC through the compliance portal.

Industry Use-Cases

Automating onboarding at scale

Landbot, a conversational chatbot platform, needed to onboard a large user base without manual touchpoints. Behavior-based flows in Encharge handle onboarding for more than 80,000 users. Per the company's published case studies, this automation saves the Landbot team 320 hours every month.

Activating new signups faster

Confect moved to a product-led-growth model, where the first days after signup decide retention. Encharge triggers messaging around early product activity. The result reported by Confect is a 28 percent increase in user engagement during the critical first three days after signup.

Lowering customer-acquisition cost

Rising acquisition cost pushed Samdock to automate its lifecycle messaging. After implementing Encharge, the team consolidated manual outreach into automated flows. Samdock reports a 77 percent reduction in the cost and time spent acquiring new customers.

Speeding up campaign setup

Building behavior-based emails used to take Aito hours of configuration. Encharge shortened that work by turning journey logic into visual flows. Setup time for behavior-based emails dropped from hours to minutes.

Qualifying leads for sales

CLEARED4 wanted qualified leads reaching sales without manual sorting. The team paired Encharge with a HubSpot integration to automate lead qualification and route contacts based on their activity.

Tool's Alternatives

ActiveCampaign pairs visual workflows with an AI layer and native SMS and WhatsApp channels plus a bundled CRM, backed by 1,000+ integrations. Its broad, general-purpose scope makes it heavier and less purpose-built for SaaS trial and subscription triggers than Encharge. Its differentiator is the built-in CRM with native SMS and WhatsApp automation.

Customer.io offers true omnichannel journey orchestration across email, in-app, and chat, with an AI Agent that turns a prompt into a configured campaign. Its positioning skews toward mid-market and enterprise lifecycle teams, implying more configuration complexity than smaller SaaS teams need. Its differentiator is an AI-first build workflow through MCP, CLI, API, or webhooks.

Klaviyo provides a unified native customer-data platform with channels spanning email, SMS, RCS, WhatsApp, and push, plus autonomous AI agents. It is built specifically for B2C consumer brands rather than the B2B SaaS subscription lifecycle, so it lacks native Stripe and Chargebee billing triggers. Its differentiator is the scale and nativeness of its omnichannel messaging.

Drip delivers fast, specialist-free setup for online stores with pre-built ecommerce flow templates and strong support responsiveness. Its featured integrations are ecommerce-specific and it does not offer Encharge's native SaaS billing-lifecycle triggers. Its differentiator is deep native Shopify-ecosystem integration built around browse and purchase behavior.

Frequently Asked Questions

What does Encharge do for SaaS companies?

Encharge automates behavior-based email and marketing campaigns, including onboarding, trial conversion, lead nurturing, and retention, using a visual drag-and-drop flow builder that responds to product usage, website activity, and billing events.

How much does Encharge pricing start at?

The Growth plan starts at $99/month, or $79/month billed annually, for up to 2,000 subscribers. The Premium plan starts at $159/month, or $129/month billed annually, and Enterprise is custom priced.

Which plan includes HubSpot and Salesforce integrations?

HubSpot, Salesforce, Segment.com, WooCommerce, and Shopify integrations, plus transactional emails and API Events, are Premium-plan features. The Growth plan includes Zapier, Stripe, and Chargebee integrations on every tier.

Does Encharge offer a free trial or demo?

Both Growth and Premium plans include a 14-day free trial. The pricing page also offers Book demo and Book a Free Strategy Call scheduling options for sales conversations.

What billing system integrations does Encharge support?

Encharge connects to Stripe, Chargebee, Recurly, Chargify, and Paddle for subscription and trial events. Stripe provides 12 triggers covering the trial and subscription lifecycle, available on all plans including Growth.

How does Encharge calculate email overage charges?

Encharge charges $100 for every 100,000 emails sent beyond the plan's monthly limit. Growth allows 10x the subscriber limit in monthly sends, and Premium allows 12x.

Where is Encharge customer data stored and hosted?

Data is hosted on Amazon Web Services EMEA SARL infrastructure in Ireland. Backups are retained for 90 days and then permanently deleted, and transmitted data is encrypted using TLS.

Who founded Encharge and when did it launch?

Encharge launched in 2018, co-founded by Kalo Yankulov, who leads marketing, and Slav Ivanov, the CTO and product lead. The company reports serving more than 4,000 businesses.

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Encharge

Powerful email and marketing automation without the complexity.