Tool Introduction

Drip began in late 2012 in Fresno, California, founded by Rob Walling and Derrick Reimer, entering public beta in 2013 and adding marketing-automation features around 2014. Leadpages, a landing-page software company, acquired Drip in 2016, after which it ran as the subsidiary Drip Global, Inc. When Redbrick acquired Leadpages in 2020, Drip continued to operate independently and narrowed its focus to ecommerce marketing.

The company is headquartered in Minneapolis, Minnesota, led by CEO Mogens Møller and CTO Patrick Moog, and frames its mission as empowering the ecommerce rebellion.

Demo Available?

Yes. A 14-day free trial requires no credit card, and a sales-assisted Book a demo live walkthrough is offered on the pricing page.

Aggregate Rating

4.4/5 stars (based on 700+ verified reviews across the internet)

Detailed Overview

What Drip Does

Drip helps ecommerce brands turn shopper activity into automated messages that increase repeat orders. Marketers create dynamic audiences that add and remove shoppers automatically as they browse, add to cart, or buy, then attach those audiences to workflows and emails. Product blocks display live catalog items inside messages, and reporting credits revenue to email clicks within a set window.

Who Drip Is For

Drip fits ecommerce operators and the retention or lifecycle marketers who run their email programs, from solo founders operating the platform without a specialist to agencies handling multiple client stores. Its sourced customer stories include small direct-to-consumer sellers, creator-led product brands, interior-design and fashion stores, digital-course businesses, and tour operators. Creators, travel, and education companies also appear among its named users.

Top Differentiators

Multiple triggers can feed a single workflow, and workflow Goals halt automation the instant a purchase fires. Onsite pop-ups carry no session, view, or plan-tier caps. Every feature is included at the entry price, unlimited sub-accounts come at all tiers, and free migration plus personalized onboarding are standard. Drip cites a 99.8% platform email deliverability rate and a sub-2-minute live-chat response time.

Founding Year

2012

Target Industry

B2B SaaS, B2C, SMB, Agencies, Ecommerce, Fashion & Apparel, Food & Beverage, Beauty & Personal Care, Health & Fitness, Content & Education, Events & Recreation, Pets

Available Integrations

Shopify: one-click native app syncing customer, order, and cart data for live segments and automations, with free white-glove migration for stores switching platforms.
WooCommerce: WordPress-native plugin that connects in a few clicks and syncs store data to power segments and automations.
BigCommerce: native connector that syncs ecommerce events and customer data directly into Drip.
Zapier: meta-connector letting Drip campaign events trigger, or be triggered by, actions across other apps, with no stated tier limitation.
Stripe: payments bridge with triggers for new customers, completed payments, failed-payment cart recovery, refunds, and new-plan signups.
Facebook Custom Audiences: syncs subscriber emails into Facebook and Instagram ad audiences for retargeting when someone completes or joins a campaign.
Typeform: pipes form-entry data into Drip and supports pairing with NeverBounce to verify submissions before they enter the list.
Judge.me: webhook-based real-time review sync with contact match-or-create, a one-time historical backfill, and rating-filtered workflow triggers.
Shopper Activity API: customer-data feed connecting custom, non-native stores to track shopper behavior.
Sleeknote: website-visitor-to-subscriber conversion tool listed among the Featured marketplace apps.

Drip does not publish separate named tiers. The official pricing page uses a single unified plan with a live slider keyed to list size that recalculates the monthly price as the contact count rises, with the promise of no hidden fees or charges. At the lowest slider position of 1 to 2,500 people, the displayed price is $39 per month.

Every feature is included at that $39 entry price: unlimited email sends, email support, chat and email support, dynamic segments, onsite campaigns, up to 50 workflows, unlimited sub-accounts, open API access, free migration, and personalized onboarding. Pricing is based on the number of active contacts and email send volume, and there is no permanent free tier, though Drip offers a 14-day free trial.

Support access is gated by spend rather than a plan name: all paying customers get email support Monday through Friday, while customers on $99/month or higher plans also get live chat support Monday through Friday. Free migration is available for lists over 17,500 contacts, and smaller lists use self-service migration. Subscriptions can be cancelled anytime in Billing Settings.

Pricing last verified: 07/08/2026
Disclaimer: Pricing is subject to change. Please confirm current pricing on the vendor site.

Features & Specs

Pricing model: usage-based by list size and send volume, starting at $39/month for 1 to 2,500 people, with a 14-day free trial and no credit card required.
Email builder: drag-and-drop editor with 50+ ecommerce templates, dynamic product blocks pulling live catalog data, A/B testing of up to 4 variations, and dynamic Shopify coupon codes.
Automation: visual Workflow builder with 20+ pre-built templates, multiple triggers per workflow, immediate Goals, and a 50-workflow cap per account for accounts joined after June 2020.
Segmentation: dynamic real-time segments that move people in and out automatically as behavior and purchases change.
Onsite campaigns: pop-ups, sidebars, sticky bars, slide-ins, and embedded messages with quiz and multistep forms, and no session, view, or plan-tier caps.
Insights: revenue attribution, click-to-open rate, average order value, and repeat-purchase reporting, attributing revenue to email clicks within 5 days.
API: REST API at api.getdrip.com/v2 with a v3 Shopper Activity endpoint, authenticated by HTTP Basic Auth or OAuth 2.0.
Rate limits: 3,600 individual requests per hour and 50 batch requests per hour of up to 1,000 records each, reaching 50,000 record updates per hour.
Native integrations: Shopify, WooCommerce, and BigCommerce, plus a Shopper Activity API for custom stores.
Mobile: no native mobile app; the platform runs in a mobile browser and sends a monthly performance-snapshot email.
Support: email support Monday through Friday for all paying customers, with live chat added at the $99/month or higher level.

Security & Compliance

All personal information Drip collects is stored on secure servers, and electronic transactions through the website are protected by SSL encryption. Personal information may be transferred to and stored outside the user's jurisdiction, including the United States, when the user is located in the EU.

Drip is headquartered in the United States with servers located in the United States, and states it is certified with the EU-U.S. Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF). Drip typically acts as a data processor for customer marketing data, governed by its Data Processing Addendum, and as a data controller only for its own account-holder data. The platform follows GDPR, CAN-SPAM, and other compliance standards.

Drip states it is not HIPAA compliant and does not provide the encryption and security level required to become HIPAA compliant, further noting that its email-sending provider, SendGrid, is also not HIPAA compliant.

Industry Use-Cases

Custom candle brand scaling on zero-party data

A Shopify candle brand launched in March 2020 leaned on deep behavioral segmentation and a branded scent quiz to collect zero-party data. Email marketing drove 60 to 80% of total revenue, with a 35% repeat-purchase rate and 56% of attributed revenue from repeat purchasers. Per Drip's published case studies, the business reached over $1M in sales in its first nine months.

Gift shop rebuilding retention flows

Nifty Gifts, an online-only gift shop in the Western Cape, South Africa, built welcome, abandoned-cart, win-back, re-engagement, and birthday workflows around 1:1 onboarding after adopting Drip. Revenue rose 77% within two months, and emails and workflows now generate up to 122% higher average order values.

Interior-design store migrating from Mailchimp

After switching from Mailchimp, a Shopify interior-design brand rebuilt its welcome and post-purchase flows around behavioral data. Average order value climbed from 343 DKK to 454 DKK, a 32.24% increase.

Inbound funnel customization

Levels Health moved off Mailchimp, which its head of growth found too simple for customizing inbound-traffic funnels. Drip now drives 30% of the company's revenue.

Course creator improving trial sign-ups

Since integrating Drip with the course platform Uscreen in 2024, a digital-course business improved lead generation and trial sign-ups, reaching a 50% trial conversion rate.

Niche segments lifting revenue

Building niche customer segments in Drip, Resin Obsession has seen a 27% boost in revenue.

Tool's Alternatives

Klaviyo offers a unified, real-time customer-data platform operating at very large event-processing scale, feeding behavioral segmentation deeper than a typical email tool. Its own positioning frames it as a B2C CRM centered on consumer and ecommerce brands rather than B2B sales-pipeline workflows. Its differentiator is autonomous, built-in AI agents, including Composer for generating on-brand campaigns and a Customer Agent it states resolves 65% of queries autonomously.

Omnisend natively bundles email, SMS, and web push into a single workflow builder instead of requiring separate channel-specific tools. It markets itself exclusively to ecommerce businesses, so it does not position for non-commerce use cases the way Drip runs dedicated content, education, and events pages. Its differentiator is an assisted migration program the company states completes in roughly five days, paired with 24/7 support at approximately four-minute response times.

ActiveCampaign combines email and SMS marketing with full CRM and sales-pipeline automation in one platform, extending beyond campaign messaging into sales-team workflows. Its homepage promotes broad ecommerce claims without naming a specific ecommerce platform, unlike the platform-specific claims Drip makes. Its differentiator is the Active Intelligence AI layer that persists brand memory and custom instructions across campaign generation, alongside native CRM and sales automation.

Mailchimp positions around accessibility for non-technical marketers with a broad, familiar generalist toolset spanning forms, automation, lightweight CRM, and reporting. Its homepage markets across many non-ecommerce verticals rather than centering ecommerce-store data, so ecommerce-specific automation depth is not its centerpiece. Its differentiator is the widest documented spread of named verticals and 300+ integrations, aimed at being an all-purpose small-business marketing hub.

Frequently Asked Questions

How much does Drip cost to start?

Drip uses usage-based pricing that starts at $39 per month for 1 to 2,500 contacts, scaling with list size and send volume. Every feature is included at that entry price.

Does Drip offer a free trial or free plan?

Drip provides a 14-day free trial that requires no credit card, but there is no permanent free tier. Unlimited emails are not available during the trial period.

Which ecommerce platforms integrate natively with Drip?

Drip offers native, one-click connectors for Shopify, WooCommerce, and BigCommerce, plus a Shopper Activity API for connecting custom, non-native stores to sync shopper behavior.

How many workflows can one account run?

Accounts joined after June 2020 can run up to 50 active workflows, and Drip includes 20+ pre-built templates for welcome, abandoned-cart, post-purchase, and win-back series.

Does Drip have a mobile app?

Drip has no native mobile app, though the platform works in a mobile browser. It also sends a monthly performance-snapshot email to account holders.

Is Drip HIPAA compliant?

Drip states it is not HIPAA compliant and does not provide the encryption and security level required, noting its email-sending provider, SendGrid, is also not HIPAA compliant.

What support does Drip provide?

All paying customers get email support Monday through Friday, and customers on $99 per month or higher plans also gain live chat support Monday through Friday.

Does Drip help migrate from another platform?

Drip offers a free, done-for-you migration service, including 90 days of personalized onboarding, for lists over 17,500 contacts. Smaller lists use self-service migration.

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Drip

Ecommerce email marketing power without the bloat