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    Sender

    Email marketing that sells without the hassle

    Sender

    Email marketing that sells without the hassle

    Tool Introduction

    Sender was founded in 2012 and is headquartered in Vilnius, Lithuania. Founder and chief executive Edgaras started the company after concluding that most email marketing tools were complicated, overpriced, or both, and set out to build an accessible, affordable alternative.

    Over more than a decade the product grew from basic email newsletters into a broader marketing platform. Sender states that it now serves more than 180,000 businesses worldwide and runs a team of 30 or more.

    Demo Available?

    The Enterprise tier offers a sales demo via a Get a Demo call to action; the free Forever plan is the no-commitment entry point.

    Aggregate Rating

    4.8/5 stars (based on 1700+ verified reviews across the internet)

    Detailed Overview

    What Sender Does

    Sender helps businesses reach subscribers by email and SMS and turn those messages into tracked results. Campaigns are assembled in a drag-and-drop builder using mobile-responsive templates, then automated through multi-step workflows that trigger on subscriber events and can mix email and SMS in one sequence. Reporting covers opens, clicks, conversions, and, on paid plans, revenue attributed to each campaign.

    Who Sender Is For

    The platform fits small businesses, startups, and e-commerce retailers, along with B2B firms, SaaS providers, event organizers, and non-profits. These are generally smaller teams that want marketing-automation capability without an enterprise budget or a dedicated deliverability and IT staff. The typical user runs lists and campaigns without technical help on hand.

    Top Differentiators

    The Free Forever plan is permanent rather than a time-limited trial, covering 2,500 subscribers and 15,000 emails a month with no daily sending limits and no credit card. SMS marketing, automation, landing pages, popups, and transactional email are bundled into one plan instead of sold as add-ons. Sender also provides one-click migration from Mailchimp, ActiveCampaign, and MailerLite.

    Founding Year

    2012

    Target Industry

    B2B, SMB, Startups, Enterprise, E-commerce, SaaS, Event Management, Non-profit

    Available Integrations
    • Shopify: native e-commerce integration installed from the Shopify App Store, syncing store, customer, and order data to power welcome flows, abandoned-cart recovery, and real-time reporting.
    • WooCommerce: native plugin that automatically triggers emails on purchases, abandoned carts, and order-status updates without manual data export.
    • WordPress: native content-management integration for capturing leads, syncing subscriber lists, and automating campaigns without custom code.
    • PrestaShop: e-commerce integration syncing customer data for automated follow-ups and targeted offers.
    • Jumpseller: e-commerce sync for customer data, promotional-email automation, and repeat-purchase targeting.
    • Zapier: third-party connector linking Sender to thousands of apps; relies on Zapier's own per-app support and separate pricing.
    • Make: third-party automation connector for building custom workflows between Sender and other business apps.
    • Pabbly: workflow-automation connector for syncing contacts and triggering campaigns.
    • Google Tag Manager: the sole Tracking and analytics integration, enabling event-based triggers and email-performance tracking without editing site code.
    • Stripo.email: the sole Email builders integration, letting users design emails in Stripo and export them into Sender.
    • Mailchimp / GetResponse: listed under Email marketing providers as one-time contact-import connectors for migration rather than ongoing sync.
    • Crowdin: translations integration for localizing email content.

    Sender lists four seat-based tiers plus a pay-as-you-go option, priced through a subscriber-count slider with a Monthly or Annual billing toggle and multi-currency display (USD, EUR, GBP, AUD).

    • Free Forever: $0/month, no credit card required, 1 seat, up to 2,500 subscribers and up to 15,000 emails/month; includes email newsletters, automation, landing pages, signup forms and popups, and transactional emails, but carries Sender branding. The plan never expires and has all the features the paid plans have.
    • Standard: shown at $7/mo with a 30% annual-billing discount ($120 reduced to $84 for the first year); at the 1,000-subscriber tier includes up to 12,000 emails/month (12x subscriber count), 3 role-based seats, SMS messaging with free SMS credit equal to the monthly fee, unlimited email and popup templates, unlimited landing pages, custom domain, and A/B testing, with no Sender branding.
    • Professional (Best Value): shown at $14/mo with the same 30% first-year discount ($240 reduced to $168); at 1,000 subscribers includes up to 24,000 emails/month (24x subscriber count), 10 role-based seats, free SMS credit equal to $14/month, advanced automation, advanced and e-commerce reporting, priority support, and a dedicated IP at no additional cost for accounts of 20,000+ subscribers on request.
    • Enterprise: custom, quote-based pricing with a Get a Demo call to action; adds unlimited emails, a dedicated success manager, advanced user permissions, a service level agreement, activity logs, SSO via SAML v2, and phone support.
    • Pay as you go: usage-based with no recurring fee; credits purchased as needed, for example $29 for 5,000 emails scaling down to $5.80 per 1,000 emails at higher volumes, including unlimited subscribers, no Sender logo, email automation, SMS campaigns, advanced editor features, priority support, and dedicated IP.

    No daily email limits apply across all plans, and there are no contracts, obligations, or setup fees. Prices exclude VAT, which is shown separately by country. SMS is priced separately per destination country (for example $0.015 per SMS in the US), and paid-plan signups receive a complimentary toll-free number for US and Canada texting pending carrier verification of up to 7 business days.


    Pricing last verified: 07/08/2026
    Disclaimer: Pricing is subject to change. Please confirm current pricing on the vendor site.
    Features & Specs
    • Free Forever plan: $0/month, up to 2,500 subscribers, up to 15,000 emails/month, no daily sending limits, 1 seat; includes newsletters, automation, landing pages, signup forms and popups, and transactional emails with Sender branding.
    • Standard plan: from $7/month, email allowance around 12x subscriber count, 3 role-based seats, adds SMS messaging, unlimited templates, unlimited landing pages, A/B testing, and no Sender branding.
    • Professional plan: from $14/month, allowance around 24x subscriber count, up to 10 seats, free SMS credit equal to the monthly fee, advanced automation, e-commerce reporting, priority support, and dedicated IP on 20,000+ subscriber tiers.
    • Enterprise plan: custom pricing, unlimited subscribers, emails, and seats, dedicated success manager, advanced permissions, SSO via SAML v2, phone support, an SLA, and activity logs.
    • Email builder: drag-and-drop editor with mobile-responsive templates and interactive blocks including GIF support, timer, and review blocks.
    • Automation: multi-step, event-triggered workflows that combine email and SMS in a single sequence.
    • Transactional delivery: REST API and SMTP sending with SPF, DKIM, and DMARC authentication.
    • REST API: versioned at v2 (api.sender.net/v2/), HTTPS-only, token-authenticated, covering Subscribers, Groups, Segments, Fields, Statistics, Campaigns, Transactional Campaigns, Workflows, Custom Events, and Account Webhooks, plus a JavaScript SDK.
    • Mobile access: no dedicated iOS or Android app; all features reachable through a mobile web browser.
    • SMS pricing: variable by destination country via an on-site calculator, with no contracts, obligations, or setup fees.
    Security & Compliance

    Under Sender's privacy policy the company acts as the Data Processor and the customer as the Data Controller. Sender states it does not sell customer data and restricts third parties from using it for promotional purposes. Credit card and payment information is encrypted via SSL and handled by a third-party payment processor, and servers are kept in a secured, monitored environment. Data is retained as long as needed to provide the service and to meet legal obligations, dispute resolution, or agreement enforcement.

    • Enterprise access controls: SSO via SAML v2, advanced permissions, and activity logs are available only on the Enterprise tier; lower tiers do not include SSO or SCIM.
    • Compliance posture: marketing pages assert ISO certified and GDPR compliant status, with GDPR tooling including opt-in consent checkboxes, suppression lists, and subscriber data-deletion handling built into forms and list management.
    • Email authentication: SPF, DKIM, and DMARC authentication plus TLS encryption for transactional email delivery.
    Tool's Alternatives

    Mailchimp offers the deepest integration ecosystem in the category, with 300+ integrations across e-commerce, CRM, payments, and content tools plus 300+ built-in templates. It is materially more complex to learn and configure than Sender, and its free tier is far smaller. Mailchimp differentiates through built-in generative-AI content and audience-insight tools baked into the core product.

    MailerLite emphasizes an especially simple, clean drag-and-drop editor and strong support metrics, including 24/7 availability, a stated 97% satisfaction rate, and a 5-minute average live-chat response time. Its native feature set centers on email, automations, and landing pages and does not foreground native SMS or CRM. MailerLite differentiates with built-in tools for selling digital products and paid newsletter subscriptions.

    ActiveCampaign connects over 1,000 app integrations and combines email, SMS, and WhatsApp automation with a CRM and sales layer. The product is oriented around complex, condition-based workflows that require more setup and learning investment than a straightforward broadcast tool. It differentiates through Active Intelligence, an AI layer that builds persistent memory of campaigns and a Brand Kit to keep generated content on-voice.

    Brevo spans email, SMS, WhatsApp, web and mobile push, live chat, chatbot, mobile wallet, and a built-in CRM, plus 150+ native integrations. Because it covers so many channels and modules, it is broader and more complex to configure than Sender's narrower email and SMS focus. Brevo differentiates with its Aura AI agent suite for copy generation, deal automation, and natural-language data queries.

    Frequently Asked Questions

    What does the Free Forever plan include?

    The Free Forever plan costs $0/month, covers up to 2,500 subscribers and 15,000 emails per month with no daily sending limits, requires no credit card, and carries Sender branding on forms and newsletters.

    How much does the Standard plan cost?

    Standard starts at $7/month and adds SMS messaging, unlimited email and popup templates, unlimited landing pages, A/B testing, a custom domain, three role-based seats, and removes Sender branding.

    What does the Professional plan add for teams?

    Professional starts at $14/month with up to 10 seats, free SMS credit equal to $14/month, advanced automation, advanced e-commerce reporting, priority support, and a dedicated IP for 20,000+ subscriber accounts on request.

    Does Sender support SMS marketing and automation?

    Yes. Sender supports SMS campaigns and SMS automation that can combine with email in one workflow. SMS is priced per destination country, for example $0.015 per message in the US.

    Does Sender have a dedicated mobile app?

    No dedicated iOS or Android app exists. All features are accessible through a mobile web browser, though campaign creation is harder on mobile than on desktop.

    Which native integrations does Sender support for e-commerce?

    Native integrations include Shopify, WooCommerce, WordPress, and PrestaShop, plus Zapier and Make for workflow automation, Google Tag Manager for tracking, and Stripo.email for email design.

    Is single sign-on available on Sender plans?

    SSO via SAML v2 is available only on the Enterprise tier, alongside advanced permissions, activity logs, a dedicated success manager, a service level agreement, and phone support.

    Does Sender provide a REST API for developers?

    Yes. The REST API is versioned at v2, HTTPS-only, and token-authenticated, covering Subscribers, Groups, Segments, Campaigns, Workflows, Custom Events, and Account Webhooks, plus a JavaScript SDK.

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