Tool Introduction

Brevo was founded in 2012 by Armand Thiberge, its Founder and CEO, across India and France, with global operations headquartered in Paris. For more than a decade the product ran under the name Sendinblue before the company rebranded to Brevo in May 2023 to reflect its growth and platform evolution.

Brevo states it serves more than 600,000 customers globally and employs over 1,000 people, known internally as Brevonauts, worldwide.

Demo Available?

Yes. Brevo offers a free plan with no credit card, a live sales demo requested through a lead-capture form, and a 9-minute guided product tour.

Aggregate Rating

4.4/5 stars (based on 13,000+ verified reviews across the internet)

Detailed Overview

What Brevo Does

One account covers many channels. Brevo sends email, SMS, and WhatsApp messages, runs live chat, and manages deals in a built-in sales pipeline, so a business can reach and convert customers without switching tools. Campaigns start in a drag-and-drop editor. Segments filter on demographics, website activity, and custom events, and multi-step workflows fire follow-up messages without manual sending.

Who Brevo Is For

The audience is broad. Solo entrepreneurs and small businesses building an online presence sit at one end, small teams ready to automate and test campaigns in the middle, and large organizations managing more than 1 million contacts that need custom data control at the other. Ecommerce and retail sellers recover abandoned carts and personalize recommendations. Agencies fold separate transactional-email, automation, and newsletter tools into one system for both their own marketing and client work.

Top Differentiators

Several channels that competitors often sell separately come bundled here: WhatsApp, Mobile Wallet loyalty passes, web push, and voice over internet protocol (VoIP) phone calls, all beside a built-in customer data platform in one account. Pricing scales by email volume, not total contact count. Unengaged contacts do not raise the bill. A free-forever plan sends up to 300 emails per day, and no credit card is required to start.

Founding Year

2012

Target Industry

B2B, B2C, SMB, Enterprise, Ecommerce, Retail, Food Service, Travel, Fashion, Financial Services, Healthtech, Marketing Agencies

Available Integrations

WordPress: Official plugin syncs user and contact data, fires email automation on new content, and tracks page views; one account can connect multiple sites.
WooCommerce: Feeds store and order data into Brevo automations as a companion to the WordPress plugin.
Shopify: Built on Brevo's PushOwl app, syncs customer, purchase, and order data in real time via webhooks; Brevo recommends one Shopify store per account.
Stripe: Ingests Stripe objects for payment-based segmentation, but only through third-party no-code tools like Zapier, n8n, or Skyvia, with no native connector.
Zapier: No-code bridge to 7,000+ apps; because it is middleware, reliability depends on Zapier's own trigger and action support for the far-end app.
Salesforce: Bidirectional sync of contacts, leads, and engagement data; available only for Brevo Pro and Enterprise accounts with white-glove onboarding.
HubSpot: Two-way sync of contacts, companies, and deals into Brevo's customer data platform (CDP), using the same Enterprise white-glove setup as Salesforce.
Mailchimp: Listed as a migration-oriented connector for moving existing Mailchimp data into Brevo, not an ongoing two-way sync.
Facebook and Instagram: Pull Meta ad leads and Messenger and Instagram conversations into Brevo contact and CRM records for automated follow-up.
Google Ads and Analytics: Connect ad-spend and analytics data into Brevo for campaign attribution and audience targeting.
ChatGPT (OpenAI): Appears in the marketplace's AI category; the official listing does not document a specific data-sync workflow.

Brevo's pricing page lists a Free plan plus four paid marketing tiers in USD, billed monthly or yearly (-10%), alongside a separate Sales CRM line and pay-as-you-go credits.

Free: Free forever, no credit card; up to 300 emails per day once the account is approved for sending. Best for individuals and solopreneurs building an online presence.
Starter: $9/month ($8.08/month billed yearly); from 5,000 emails per month, email and SMS sending, drag-and-drop editor, AI content generator, advanced segmentation, forms, basic reporting, and email support in 6 languages. Removing the "Sent with Brevo" logo costs an extra $10.80/month.
Standard: $18/month ($16.17/month yearly). Adds unlimited marketing automation workflows, A/B testing, advanced email reporting, AI send-time optimization, web and event tracking, and 1 included landing page.
Professional: $499/month ($449.08/month yearly); from 150,000 emails per month. Adds WhatsApp, popups, and mobile and web push channels, 10 included seats, contact scoring (RFM, CLV), advanced ecommerce features, Aura AI segmentation, AI Data Analyst, phone support, and 3 hours per year of Deliverability Specialist support.
Enterprise: Custom pricing for companies with 1M+ contacts. Adds multi-account management, custom objects, Brevo Mobile Wallet, custom loyalty engine, custom data integrations, dedicated IP, SSO and SAML, tailored onboarding, and CSM (customer success manager) support.
Sales CRM: Sales Free (50 open deals, 1 pipeline, live chat, meeting scheduler), Sales Essentials at $27.92/month with 1 seat, and Sales Advanced at $58.50/month per user.

Pay-as-you-go email credits carry no daily sending limit and no expiration date, while SMS and WhatsApp credits are priced by volume and destination. No credit card is required to sign up, payment is by credit card via Adyen or by PayPal, and plans or credits can be canceled at any time.

Pricing last verified: 07/08/2026
Disclaimer: Pricing is subject to change. Please confirm current pricing on the vendor site.

Features & Specs

Free plan: No credit card, up to 300 emails per day after sending approval.
Paid marketing tiers: Starter $9/mo, Standard $18/mo, Professional $499/mo, and custom-priced Enterprise, with 10% off annual billing.
Sales CRM: Sales Free (50 open deals, 1 pipeline), Sales Essentials $27.92/mo, and Sales Advanced $58.50/month per user.
Channels: Email, SMS, WhatsApp, web and mobile push, live chat, chatbot, Wallet, and phone over voice over internet protocol (VoIP).
Aura AI agents: Marketing Agent, Sales Assistant, Data Analyst, and Conversations Agent.
Automation: Unlimited multi-step workflows with welcome, birthday, and abandoned-cart templates.
API and SDKs: Unified REST API with official Node.js, Python, and PHP software development kits, plus a Postman workspace and MCP Server.
API rate limits: General tier caps transactional email at 3,600,000 requests per hour and 1,000 requests per second; exceeding limits returns HTTP 429.
Security: ISO 27001:2022 certification, EU data centers, backups across three geographically distinct servers, multi-factor authentication, and IP whitelisting.
Mobile apps: Conversations by Brevo for chat and Brevo Phone for VoIP calling, both requiring existing login credentials.

Security & Compliance

Brevo's Data Security and Privacy page states its servers are located in the EU and account data is encrypted before backup. The platform is ISO 27001:2022-certified with a downloadable certificate, and data is protected by multi-factor authentication and IP address whitelisting, with client data backed up across three geographically distinct servers.

Brevo states it has implemented practices that support GDPR, CASL, and CCPA. Its GDPR help-center article commits to notifying users within 72 hours of detecting a personal-data breach, maintains a Data Protection Officer reachable at dpo@brevo.com, uses Data Processing Agreements with sub-processors, and purges archived personal data once the legal retention period completes. Enterprise-tier features include SSO and SAML plus a dedicated IP. Brevo's integration pages also reference GDPR, HIPAA, SOC2, and ISO 27001 compliant data handling.

Industry Use-Cases

Restaurant loyalty at Buffalo Grill

Buffalo Grill, a French restaurant chain with 350+ locations and 6,000+ employees, needed a fully digital loyalty program. Using Brevo Wallet, the chain launched Buffalo Pass, joinable by QR code into Apple and Google Wallet. Per the company's published case study, the program signed up 500,000 loyalty members in 6 months, drove 47% repeat visits, and added 56 visits per restaurant each month.

Travel campaign automation at Suntransfers

Suntransfers, a Barcelona airport-transfer company with 51 to 200 employees operating across 700+ destinations, ran marketing automation and used sub-accounts to separate its B2B and B2C workspaces. Campaigns that once took longer now launch in about 30 minutes through the drag-and-drop editor. Per the company's published case study, Suntransfers reported 40% revenue growth, campaign launches twice as fast, and email open rates above 40%.

Tool consolidation at Adbloom

An 8-employee growth-marketing agency in Austin, Texas, Adbloom folded separate transactional-email, automation, and newsletter tools into a single Brevo account serving both its own marketing and client transactional email. The agency focused this effort on an Ed-Tech client practice. Per the company's published case study, that practice grew into a million-dollar revenue center within a year of adopting Brevo.

Tool's Alternatives

Mailchimp: A broad marketing suite branded around audience tools with 300+ integrations and native modules for ecommerce, content, and social. Its product centers on email and audience marketing without foregrounding an integrated sales-pipeline CRM. Mailchimp uniquely branches into named industry solution pages, a vertical-first positioning rather than a channel-first one.

Klaviyo: An autonomous B2C CRM built for ecommerce, pairing a customer data platform with AI agents that audit flows and draft full campaigns from a single prompt. Its plans scale with contact count and channel usage, so cost grows with list size. Klaviyo is the only option here built CDP-first with autonomous agents handling campaign creation and customer support end to end.

ActiveCampaign: Combines marketing automation with a built-in CRM and an Active Intelligence AI layer that retains brand voice and past-campaign context, plus a 1,000+ app library with direct Claude and ChatGPT connectors. It publishes no self-serve list-based pricing, routing quotes through a request form. ActiveCampaign pairs a full CRM directly with its automation engine around brand memory rather than one-off content generation.

Constant Contact: A small-business platform bundling email, SMS, social, ecommerce, and event marketing, with phone support in every plan tier. Its entry-level plan includes only a single pre-built welcome-series automation, gating deeper automation to higher tiers. Constant Contact is the only option here with a purpose-built Teams product for franchises, real estate networks, and government bodies needing centralized brand control.

HubSpot Marketing Hub: One module of HubSpot's broader CRM suite, offering named AI agents, multi-touch revenue attribution, and more than 2,000 custom integrations including bidirectional Salesforce sync. Advanced personalization and AI-agent deployment are reserved for Professional and Enterprise tiers. HubSpot's marketing tools share one contact record with its CRM, sales, and service hubs out of the box, avoiding a separate CRM connector.

Frequently Asked Questions

What is Brevo and what does it do?

Brevo is an all-in-one marketing and CRM platform combining email, SMS, WhatsApp, live chat, chatbot, a sales pipeline, marketing automation, and a customer loyalty engine in one account.

How much does Brevo cost to start?

Beyond the free plan, paid marketing tiers begin at Starter for $9 per month, or $8.08 per month billed yearly, with Standard at $18 and Professional at $499.

Does Brevo have a free plan?

Yes. The Free plan requires no credit card and lets an approved account send up to 300 emails per day. It suits individuals and solopreneurs building an online presence.

What channels can Brevo send messages through?

Brevo supports email, SMS, WhatsApp, web and mobile push, live chat, chatbot, Wallet loyalty passes, and phone calls over VoIP, all managed from a single account.

Was Brevo previously known as Sendinblue?

Yes. The product ran for over a decade as Sendinblue before the company rebranded to Brevo in May 2023 to reflect its growth and platform evolution.

Which apps does Brevo integrate with?

Brevo's marketplace covers 150+ tools including WordPress, Shopify, Stripe, Zapier, Salesforce, and HubSpot. The Salesforce and HubSpot syncs are available only on Brevo Pro and Enterprise accounts.

Is Brevo secure and GDPR compliant?

Brevo is ISO 27001:2022-certified, stores data in the EU, and supports GDPR, CASL, and CCPA practices, with multi-factor authentication, IP whitelisting, and breach notification within 72 hours.

Does Brevo offer a product demo?

Yes. Brevo provides a live sales demo through a lead-capture form for Pro and Enterprise prospects, plus a self-guided 9-minute product tour for those exploring without a call.

Comments are closed.

Brevo

Email & SMS Marketing, CRM & Automation Platform