Tool Introduction

Constant Contact began as Roving Software, founded in 1995 by Randy Parker, and adopted the Constant Contact name in 2004. The company is headquartered at 890 Winter Street in Waltham, Massachusetts, with additional offices in Boston, Gainesville, Loveland, Waterloo/Kitchener, Brisbane, and London.

Endurance International Group acquired the business in 2015. Following Clearlake Capital Group's 2021 acquisition of Endurance, Constant Contact was re-established as a standalone company, with Clearlake as lead investor and Frank Vella as chief executive. The platform reports serving nearly half a million small businesses and nonprofit organizations.

Demo Available?

A 30-day free trial needs no credit card and caps sending at 100 emails. The Lead Gen & CRM product offers a partner-led sales demo.

Aggregate Rating

4.1/5 stars (based on 10,600+ verified reviews across the internet)

Detailed Overview

What Constant Contact Does

Constant Contact helps a small business reach its audience without juggling separate tools. From one login, an owner writes and sends an email campaign using a drag-and-drop editor, schedules matching social posts, and sets up automated follow-ups that trigger on subscriber actions. Reporting then tracks opens, clicks, and revenue so the sender can see which messages drove results.

Who Constant Contact Is For

The platform suits owner-operated businesses and nonprofits that handle marketing themselves rather than through a dedicated department. A cafe or brewery converting social followers into subscribers fits, as does a charity running fundraising and constituent outreach. Agencies and freelancers managing campaigns for several small-business clients use it too, and franchises or universities needing brand-consistent messaging across many accounts turn to its Teams product.

Top Differentiators

Every paid plan includes 300+ native integrations at no extra charge and free phone support, which several competitors reserve for higher tiers. The service bundles email, SMS, social, ecommerce, events, automation, and reporting under one account rather than selling them as separate products. Constant Contact reports a 98% inbox rate and sends over 200 million emails per day.

Founding Year

1995

Target Industry

B2B, SMB, Nonprofit, Agencies, Franchises, Higher Education, Real Estate, Finance, Insurance, Healthcare, Professional Services, Retail, State and Local Government

Available Integrations

Shopify: syncs products and customers to trigger automated abandoned-cart emails and SMS, with AI product recommendations and revenue attribution; no stated plan restriction.
WooCommerce: inserts product blocks into emails and drives purchase-based automations by syncing store data into campaigns; no stated tier limitation.
Canva: a Lightning Integration to view, create, and edit Canva designs inside the email and landing-page builder without downloading files.
Salesforce: auto-syncs contacts and leads into Constant Contact to keep sales and marketing lists aligned; no specific tier restriction documented.
Eventbrite: syncs event attendee lists and post-event feedback so organizers can retarget engaged attendees with follow-up campaigns.
QuickBooks: syncs data to track campaign-related expenses and auto-generate invoices tied to customer purchase actions.
Facebook and Instagram: supports embedded lead-capture sign-up forms plus unified social posting, scheduling, and lead-ad capture across both channels.
TikTok: a newly available social and ads integration for posting and ad-driven lead capture; sign-up-form embedding is not supported.
Blackbaud Raiser's Edge NXT: a named nonprofit integration bringing the marketing platform into the donor-management and fundraising workflow.
DonorPerfect: syncs nonprofit donor records for segmented, personalized donor communications.
ShipStation: syncs customer and order-fulfillment data for post-purchase and shipping-related email workflows.
Zapier: the automation-layer connector exposing triggers and actions to link contacts with apps like HubSpot, Salesforce, Pipedrive, Square, and Google Workspace at extra cost.

Constant Contact's pricing page lists three core Marketing plans, each priced "Starting at" a monthly rate based on number of contacts and email sends, with the note that overage fees may apply. Plans bill monthly or prepay annually for up to 15% savings, and nonprofits get up to 30% savings on prepay. A 30-day money-back guarantee applies.

Lite, from $12/month: ideal for beginners; 1 user, 1 GB library storage, monthly email sends 10x contacts, 1 automation template, 1 custom segment, live onboarding, live phone and chat support, drag-and-drop editor with AI copy generator, social posting to Facebook, Instagram, and LinkedIn, social ads manager, event registration, and 300+ integrations.
Standard, from $35/month: marked Recommended; 3 users, 10 GB storage, email sends 12x contacts, 3 automation templates plus AI Campaign Builder and automatic resend to non-openers, 10 custom segments, email scheduling, subject-line A/B testing, advanced reporting, Report Builder, and UTM tracking.
Premium, from $80/month: unlimited users, 25 GB storage, email sends 24x contacts, unlimited automation templates and custom segments, dynamic content blocks, SEO recommendations, Facebook Lookalike ad targeting, Google Ads Manager, dedicated priority support, and 500 SMS messages per month included.

SMS marketing is a paid add-on from $10/month for 1 to 500 messages on Lite and Standard, and inbox preview is a $10/month add-on across tiers. A separate Teams plan for multi-location organizations is Contact Us only, positioned as a custom quote. Constant Contact also sells a Lead Gen & CRM product covering lead scoring, marketing automation, CRM, pipeline management, and sales automation, offered by demo through certified partners rather than self-serve pricing.

Pricing last verified: 07/08/2026
Disclaimer: Pricing is subject to change. Please confirm current pricing on the vendor site.

Features & Specs

Plans: three self-serve tiers priced by contact-list size, Lite at $12/month, Standard at $35/month, and Premium at $80/month.
Prepay discounts: 10% for 6 months or 15% for 12 months, with nonprofit prepay discounts of 20% or 30%.
SMS marketing: text-only, capped at 160 characters per message, using a dedicated 10-digit (10DLC) number; available in the US on paid plans.
SMS pricing: add-on from $10/month for 1 to 500 messages on Lite and Standard; Premium includes 500 messages per month.
Templates: 600+ premade mobile-responsive email templates, with HTML template support and the ability to build emails from uploaded PDFs.
Free trial: 30 days, no credit card required, allowing up to 100 email sends.
Integrations: 300+ native app integrations, plus additional Zapier integrations at extra cost.
AI Content Generator: launched April 17, 2023, combining proprietary engagement data with OpenAI's ChatGPT technology to draft email, SMS, and social copy.
Automation: an Automation Path Builder with a library of prebuilt automation templates.
API: a documented v3 REST API covering contacts, email campaigns, reporting, segments, events, and SMS campaign summaries.
Mobile app: iOS app rated 4.8 out of 5 from about 10,000 ratings, version 23.2.0.

Security & Compliance

Data encryption: Per Constant Contact's knowledge base, account, credit card, and subscriber information is encrypted via TLS 1.2 over HTTPS, with passwords and credit card numbers encrypted.

The hosting environment uses web application firewalls and a network-based intrusion detection system, with servers monitored 24x7. Physical facilities use badge access and biometric hand-scan and fingerprint authentication, and new customer accounts are protected with multi-factor authentication. Routine internal and third-party vulnerability scanning and security hardening are performed.

Constant Contact maintains a SOC 2 report available to customers on request under a signed NDA. For cross-border data transfer, it is certified under the E.U.-U.S. Data Privacy Framework, the Swiss-U.S. Data Privacy Framework, and the UK Extension to the E.U.-U.S. Data Privacy Framework, with TrustArc as the independent certifying party. The platform is designed to help customers comply with GDPR and CAN-SPAM.

HIPAA: Constant Contact will sign its standard-form Business Associate Agreement (BAA) for covered entities on request but will not modify it. Its Terms of Service prohibit storing or transmitting sensitive protected health information, and the service was not built for electronic medical records (EMR).

Industry Use-Cases

Recovering abandoned ecommerce carts

Shoppers add items, then abandon the cart before checkout. Wellington Brewery met this with a Constant Contact automation. The flow follows up on abandoned carts using a discount code. Per the company's published case studies, that single automated flow generates $36,000 each year, and Marketing Director Brad McInerney credits the higher conversions to the automated cart follow-up.

Consolidating store marketing in one place

Small ecommerce brands often stitch together separate tools for design, sending, and segmentation. Tea's Me Cafe describes keeping everything under one umbrella, while Simple Sips points to the ease of connecting its Shopify store. Flavorman segments messaging precisely, per the company's published testimonials. That precision lets different customer groups receive relevant campaigns.

Tool's Alternatives

Mailchimp brands itself as an AI-powered email marketing platform combining email and integrated SMS with generative-AI content tools, segmentation, and automation for small businesses. Its messaging centers heavily on AI-assisted content and analytics, which is emphasized over deep multi-channel breadth. Mailchimp positions on ease of use and being AI-native out of the box for a broad small-business audience.

ActiveCampaign positions as an autonomous marketing platform where AI agents handle email, SMS, and WhatsApp, backed by an engine that learns a brand's voice and states 1,000+ app integrations. Its AI-agent automation implies a steeper setup and learning investment than a simple email tool. It differentiates through built-in CRM plus multi-channel automation that remembers brand and campaign history.

Klaviyo describes itself as an autonomous B2C CRM and AI marketing platform unifying customer data, with 196,000+ brands across 100 countries and deep ecommerce integrations. Its positioning is explicitly ecommerce and consumer-brand-first rather than general small-business marketing. Klaviyo differentiates with a unified customer data platform driving real-time, behavior-triggered personalization across every channel.

HubSpot Marketing Hub offers AI-powered tools that unify lead generation, email automation, social management, and multi-touch revenue attribution in one workspace, with tiers from Starter to Enterprise. Realizing its unified-data benefit requires adopting the broader platform, a heavier commitment than a stand-alone email sender. It differentiates through native integration with a full CRM, Sales, and Service ecosystem for mid-market and enterprise teams.

Frequently Asked Questions

What does Constant Contact cost to start each month?

Lite starts at $12/month, Standard at $35/month, and Premium at $80/month, each priced by contact-list size. Prepaying annually saves up to 15%, and nonprofits save up to 30%.

Does Constant Contact offer a free trial?

Yes. The free trial lasts 30 days, needs no credit card, and permits up to 100 total email sends. It cannot be paused or cancelled early and ends automatically.

Is SMS marketing included in the plans?

SMS is a paid add-on from $10/month for 1 to 500 messages on Lite and Standard. Premium includes 500 messages monthly. Messages are text-only, capped at 160 characters.

Which ecommerce platforms integrate with Constant Contact?

Native integrations connect Shopify, WooCommerce, Wix, and Squarespace, pulling products, images, and pricing into emails. Prebuilt flows cover abandoned cart, welcome, post-purchase, and win-back sequences.

Is Constant Contact compliant with HIPAA requirements?

Constant Contact signs its standard Business Associate Agreement on request but will not modify it. Its Terms prohibit storing protected health information, and the platform was not built for electronic medical records.

How many integrations does Constant Contact offer?

The platform advertises 300+ native integrations included on every paid plan, plus additional Zapier-based connections at extra cost that reach thousands more third-party apps.

What AI features does Constant Contact include?

The AI Content Generator, launched April 17, 2023, uses OpenAI's ChatGPT technology combined with proprietary engagement data to draft email, SMS, and social copy in seconds.

Who is the Constant Contact platform designed for?

It targets small businesses and nonprofits, plus agencies managing client marketing and multi-location organizations using Teams. Nonprofits receive prepay discounts of 20% or 30%.

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Constant Contact

All-in-one marketing platform for small businesses and nonprofits