Tool Introduction

Moosend began in Greece as a software-as-a-service marketing automation startup, with Yannis Psarras serving as chief executive through its corporate transitions. Sitecore completed its acquisition of the company on May 26, 2021, after which Moosend continued operating and came to power Sitecore's Send product.

On June 6, 2025, Constant Contact announced it had acquired Moosend from Sitecore, with deal terms undisclosed. Moosend now operates as a Constant Contact company.

Demo Available?

A 30-day free trial of the email platform, no credit card, capped at 1,000 contacts, plus a separate 3-week free trial of Social AI.

Aggregate Rating

4.5/5 stars (based on 994+ verified reviews across the internet)

Detailed Overview

What Moosend Does

Moosend sends email campaigns and runs automated marketing workflows so businesses reach subscribers without manual sending. Marketers build newsletters in a drag-and-drop editor, start from professionally designed templates, and trigger sequences such as cart-abandonment and welcome flows from pre-built automation recipes. The platform also builds no-code landing pages and opt-in forms, segments audiences with custom fields and tags, and reports on campaign results in real time.

Who Moosend Is For

Moosend fits solo creators and influencers who manage email lists in the tens of thousands and want automation and A/B testing without a technical setup. Small marketing agencies use it to build lead magnets and grow client lists from scratch. Established brick-and-mortar retailers turn to it to reactivate dormant subscriber lists, and larger recognized brands appear among its referenced customers.

Top Differentiators

Moosend bundles unlimited email sends into contact-based pricing rather than metering each send, and includes automation, segmentation, landing pages, and its AI Writer even at the trial and entry level. Three named AI components, AI Writer, Product Recommendations, and Audience Discovery, ship inside the core product instead of as a separate paid add-on. A pay-as-you-go Email Credits option, where credits never expire, offers an alternative to the standard tiered subscription.

Target Industry

B2B, B2C, SMB, Enterprise, marketing agencies, eCommerce, publishing, media, food and beverage, non-profit, advertising, recruitment, electronics, automotive

Available Integrations

Zapier: no-code bridge to 1,000+ apps including CRMs; each connected app runs under Zapier's own trigger limits and subscription tier.
Moosend API: public API for programmatically creating and managing campaigns and mailing lists; requires developer resources rather than point-and-click setup.
WooCommerce: native integration feeding browsing and purchase data into cart-abandonment and product-recommendation automations, limited to WooCommerce stores.
Magento: native integration for upselling and product recommendations per cart, scoped to Magento merchants.
Salesforce: native CRM integration importing contacts through a dedicated plugin; the page describes contact import rather than full bidirectional sync.
WordPress plugin: publishes Moosend-built landing pages directly to a WordPress site, limited to landing pages rather than full campaign embedding.

Moosend, now a Constant Contact company, sells email marketing on contact-tiered subscription plans plus a separate pay-as-you-go credit option, and runs a distinct Social AI product on flat-fee tiers.

Free Trial: 30 days, no credit card required, includes the email builder, templates, AI Writer, automations, segmentation, landing pages and forms, and unlimited email sends up to 1,000 contacts, with email and live-chat support.
Pro Plan: priced by contact-list size from 500 to 1,000,000+ contacts, billed Monthly, Biannual (15% off), or Annual (20% off); at 500 contacts the price is $9 per month billed monthly, or $7 per month on the Annual cycle. Includes unlimited campaigns and sends, automation, landing pages, subscription forms, an SMTP server, and 5 team members, with transactional emails, dedicated IPs, hosted files, custom reports, SSO & SAML, and audience discovery as paid add-ons.
Moosend+: a custom-priced plan bundling all Pro features with any selection of the Enterprise add-ons.
Enterprise: custom quote, adds a dedicated Account Manager, Priority Support, Deliverability & Strategy Optimization, an SLA, and 10+ team members.
Email Credits: pay-as-you-go with no subscription or expiration: 350,000 credits for $350, 500,000 for $500, 750,000 for $750, and 1,000,000 for $1,000, at $1 per 1,000 credits; each credit equals one email to one recipient, with an alert at 80% usage.
Social AI: a separate product with a 3-week free trial, a Starter plan at $5 per month, and a Pro plan at $15 per month.

Nonprofits receive a 25% discount, stackable with the 20% annual discount. Payment is accepted via credit card and PayPal.

Pricing last verified: 07/08/2026
Disclaimer: Pricing is subject to change. Please confirm current pricing on the vendor site.

Features & Specs

Email builder: drag-and-drop newsletter editor with a library of 130+ professionally designed templates.
Automation: workflow builder with pre-built recipes for cart-abandonment and welcome sequences.
Moosend AI: three components, AI Writer for subject lines and copy, Product Recommendations, and Audience Discovery, with AI Writer noted in beta for a limited time.
Landing pages and forms: no-code landing-page and subscription form builders with real-time analytics.
Testing: A/B split testing including AI-assisted subject-line testing.
Deliverability tooling: SPF, DKIM, and DMARC setup plus a DMARC Checker.
Transactional sending: SMTP server and a transactional email API for order confirmations and triggered sends.
Native integrations: Salesforce, WooCommerce, Magento, and WordPress, plus Zapier linking to 1,000+ apps.
Email Credits: pay-as-you-go from 350,000 credits for $350 to 1,000,000 for $1,000, non-expiring, with an alert at 80% usage.
Social product: separate line with a 3-week free trial, Starter at $5/month, and Pro at $15/month.
Support: 24/5 email, 24/5 live chat, and a knowledge base.

Security & Compliance

Moosend states that all data, including databases and data in transit, is encrypted, with encrypted backups maintained and stored off-site. Infrastructure runs on Amazon Web Services (AWS), and customer contact data is hosted in the EU through that partnership.

ISO 27001: Moosend states it holds ISO 27001 certification for Information Security Management.
Infrastructure certifications: the underlying AWS infrastructure carries ISO 27001 and SOC 2, with third-party data-center audits by EY, EY CertifyPoint, and ComSec Consulting toward ISO 27001, PCI DSS, SOC 1, HIPAA, and NEN 7510; these are infrastructure-level rather than Moosend's own application-layer certifications.
GDPR: Moosend states it has been GDPR-compliant since late 2017, does not share customer data with third parties, vets all third-party processors, and commits to acting within the legally mandated 72-hour window after notification of a data-protection incident.
Email reputation: Moosend references M3AAWG and Certified Senders Alliance (CSA) affiliations.
SSO and SAML: offered as a paid add-on on the Pro plan or bundled into Moosend+ and Enterprise, not included by default.
Personnel: all employees sign NDAs and complete mandatory security-awareness training.

Industry Use-Cases

Agency lead generation

SimplyDigital, a global marketing agency founded in 2017 with 3.2 million combined social followers, needed to build an email list from scratch. Using Moosend, the team created lead magnets, landing pages, segmented email sequences, and a waitlist-gated community. Within four months the agency collected 15,000 emails, held a 43% average open rate across campaigns, and reached a 51% conversion rate on its community waitlist, per the company's published case studies.

Reactivating a dormant retail list

Max Stores, a Greek retail chain established in 1992 that operates 10 stores with more than 300 employees, worked with Moosend's Deliverability Team to revive an inactive subscriber list. The plan avoided seasonal-promo timing: a single low-key "We're back" reintroduction email went out on an ordinary Tuesday, paired with a secondary 20% discount. That first reactivation email drew a 41% open rate and a 6% click-through rate, as reported in Moosend's case study.

Creator onboarding sequences

Anastasia Blogger, a YouTube and Pinterest content creator with roughly 27,000 email subscribers, had seen open rates slip below 20% on a prior provider. She adopted Moosend's spam testing, A/B subject-line testing with a 10% test group and automatic winner-send to the remaining subscribers, and 5-to-7-part onboarding sequences tied to lead-magnet signups. Her list settled at a consistent 25% open rate in Moosend's published account.

Tool's Alternatives

Mailchimp: Its broadest strength is an all-in-one feature stack with CRM-style audience management and predictive segmentation once a customer reaches the Standard or Premium tier. The limitation, per Moosend's comparison page, is more restrictive contact and list caps at lower tiers. What sets it apart is a tiered path from a simple sender into a full audience CRM with AI segmentation reserved for higher paid tiers.

MailerLite: Simplicity and support responsiveness are its core promise, with a drag-and-drop editor, automations, landing pages, and a stated fast live-chat response. The limitation, per Moosend's comparison page, is the absence of pop-up forms, a custom HTML editor, multiple automation triggers, and live-chat support, plus a lower account-seat cap. Its differentiator is an explicit keep-it-lite philosophy that favors UI cleanliness over feature breadth.

Kit: Built as a creator-first newsletter platform, its strength is purpose-made creator tooling including a Creator Network for cross-promotion and an MCP connector that lets AI tools access account data. The limitation, per Moosend's comparison page, is a smaller template library and a lower team-seat cap. Its differentiator is native AI-agent connectivity aimed at creator-economy workflows the broader small and mid-size business email category does not target.

ActiveCampaign: Its strength is the deepest built-in AI-driven automation and cross-channel messaging across email, SMS, and WhatsApp among these alternatives. The limitation is that its homepage does not disclose pricing or plan gating for those AI features, and the CRM function is only implied through tagging. Its differentiator is a persistent, brand-aware AI layer combined with native multi-channel send capability beyond email.

Frequently Asked Questions

What does Moosend do for its customers?

Moosend is a cloud-based email marketing and automation platform. Businesses build email campaigns, automated workflows, landing pages, and subscription forms, segment audiences with custom fields and tags, and review real-time reporting on results.

How much does the Moosend Pro plan cost?

The Pro plan is priced by contact-list size from 500 to 1,000,000+ contacts. At 500 contacts it costs $9 per month billed monthly, or $7 per month on the annual cycle with a 20% discount.

Does Moosend offer a free trial without a card?

Yes. Moosend offers a 30-day free trial with no credit card required, including the email builder, templates, AI Writer, automations, segmentation, and landing pages, with unlimited sends up to 1,000 contacts.

Who acquired Moosend from Sitecore and when?

Constant Contact announced on June 6, 2025 that it had acquired Moosend from Sitecore, with deal terms undisclosed. Sitecore had completed its own acquisition of Moosend on May 26, 2021.

What AI features are included in Moosend?

Moosend AI bundles three components: AI Writer for subject lines, preview text, and body copy; Product Recommendations that build smart segments; and Audience Discovery, which analyzes behavior patterns to predict subscriber interests.

Which apps and platforms integrate with Moosend?

Native integrations include Salesforce, WooCommerce, Magento, and a WordPress plugin. A Zapier connection links Moosend to 1,000+ apps, and a public Moosend API supports custom programmatic connections.

Is Moosend GDPR compliant and ISO certified?

Moosend states it has been GDPR-compliant since late 2017 and holds ISO 27001 certification for information security. SOC 2, PCI DSS, and HIPAA reports apply to its underlying AWS infrastructure rather than Moosend's application layer.

How does Moosend pay-as-you-go Email Credits pricing work?

Email Credits are pay-as-you-go with no expiration: 350,000 credits for $350, up to 1,000,000 for $1,000, at $1 per 1,000 credits. Each credit sends one email to one recipient, with an alert at 80% usage.

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