Gumshoe AI

Tool Introduction

Gumshoe AI helps brands and marketers understand how they're perceived and recommended by large language models (LLMs) in AI-driven search. Founded by Todd Sawicki and Patrick O’Donnell, the platform responds to the shift from traditional link-based search to conversational AI interfaces like ChatGPT and Claude. It gives users visibility into brand mentions, competitive positioning, and influencing sources within AI-generated results. Gumshoe AI enables data-driven content strategies tailored to LLM behavior. Backed by $2 million in pre-seed funding, it supports a wide range of companies and is available in public beta.

Demo Available?

Gumshoe AI provides a free trial through its Free plan with 3 report runs and no credit card needed.

Tool's Accuracy

Users report that Gumshoe AI provides a representative sample of LLM outputs and useful comparative insights. The platform generates thousands of queries to analyze how brands are discussed in AI-generated content.

Aggregate Rating

4.3/5 stars (estimated from informal sources and limited reviews)

Detailed Overview

Tracks how often brands appear in AI-generated answers to help optimize digital presence.

What Gumshoe AI Does

Gumshoe AI simulates thousands of conversations with major LLMs such as ChatGPT, Claude, Gemini, and Perplexity. It uses diverse search personas and queries tied to industries, products, or competitors. The platform analyzes mentions, recommendations, source citations, competitor comparisons, content trends, and optimization opportunities. Users receive insights into share of voice in LLM outputs and tailored guidance for boosting discoverability.

Who Gumshoe AI is for

Gumshoe AI supports marketing managers focused on digital reputation in AI tools. SEO professionals use it to align strategies with emerging search formats. Product teams learn how their offerings are presented by virtual assistants. Digital agencies gain tools for client reporting. Executives track brand presence across advanced search platforms.

Top Differentiators

Built for LLM-specific analytics beyond traditional SEO.
Uses a proprietary “share of LLM” metric.
Simulates large-scale conversations across leading models.
Offers detailed source analysis behind model recommendations.
Tracks real-time shifts in content preference.
Serves startups through enterprises with flexible deployment.

Founding Year

2024

Target Industry

B2B, SMB, Enterprise, E-commerce, Retail, CPG, Digital marketing agencies, Technology companies

Available Integrations

API and Webhooks: Gumshoe AI supports custom integrations through its API and webhook features for automated workflows.
Storage Integrations: Users can connect data repositories to enable streamlined reporting and analysis.
Team Collaboration Platforms: Insights and reports can be shared directly with team collaboration tools to improve internal visibility.
Scheduled Reports: Reports can be automatically triggered and delivered to specific endpoints or storage systems.
CRM, Analytics, CMS (Custom): Advanced users can build custom connectors for CRM systems, analytics dashboards, and content platforms using the API.

Free: $0. Includes 3 Gumshoe report runs, AI visibility, persona insights, topic tracking, model-specific visibility, team sharing, and storage integrations. No credit card required. Usage ends after 3 reports unless upgraded.

Pay as You Go: $0.10 per conversation. Adds scheduled reports, trend tracking, optimization suggestions, AI-assisted content generation, and access to new features. No minimums or hidden fees. Only pay for the reports you run.

Enterprise: Custom pricing. Offers all features plus volume discounts, dedicated success manager, custom integrations and APIs, and expert implementation support. Terms vary by agreement.

Pricing last verified: 11/25/2025
Official Source: https://www.gumshoe.ai/
Disclaimer: Pricing is subject to change. Please confirm current pricing on the vendor site.

Features & Specs

Brand Visibility Analytics: Measures frequency of brand mentions across multiple LLMs.
Competitive Rank: Compares brand presence against peers on key topics.
Persona Visibility: Evaluates performance across different simulated buyer profiles.
Topic Visibility: Assesses coverage strength across relevant subjects.
Model Visibility: Highlights which models reference the brand most often.
Cited Sources Analysis: Identifies top sources shaping model responses about your brand.
Share of LLM Metric: Quantifies mention rates in generative answers as a new benchmark.
Trend Tracking: Monitors monthly changes in citations and recommendation patterns.
Content Optimization Recommendations: Provides tips like building optimized FAQs or pages based on model behavior.
API Access: Enables integration with marketing stacks or internal dashboards via programmatic access.
Supported Models: Includes ChatGPT, Claude (Haiku 3/Opus 3), Gemini (1.5 Flash/2.x variants), Perplexity, Google AI Overviews, Llama (3.x), Microsoft Copilot, others.
Deployment Options: Web-based interface; compatible with Windows, MacOS, Linux, Chromebook; mobile support on iOS and Android; also offers on-premises setup options.
Training and Support: Available through documentation, webinars, live online sessions, or onsite engagement.
Customer Support: Offers business hours support plus 24/7 live representative access.

Security & Compliance

-

Industry Use-Cases

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Tool's Alternatives

AthenaHQ
Offers daily brand tracking, competitor analysis, and actionable insights with a focus on generative engine optimization. Custom reporting may need more manual setup than Gumshoe.

xseek
Delivers real-time analytics, brand radar alerts, and seamless integration with web frameworks. It emphasizes technical SEO over persona-driven insights.

Azoma
Automates content creation and publishing for AI search engines. Designed for scale but lacks detailed competitive benchmarking.

Brandlight
Provides multi-platform AI tracking with sentiment analysis of brand perception. Focuses more on exposure metrics than deep competition analysis.

Frequently Asked Questions

What does Gumshoe AI track across large language models?
The platform simulates thousands of queries to analyze brand mentions, recommendations, citations, and competitor positioning in LLM responses.

Which models does Gumshoe AI currently support?
It supports ChatGPT, Claude (Haiku 3/Opus 3), Gemini (1.5 Flash/2.x), Perplexity, Google AI Overviews, Llama (3.x), Microsoft Copilot, and others.

What features are included in the Free plan?
The Free plan includes 3 report runs with AI visibility, persona insights, topic tracking, model-specific metrics, team sharing, and storage integrations. No credit card is required.

How is pricing structured for Pay as You Go use?
Pay as You Go costs $0.10 per conversation. It includes trend tracking, optimization suggestions, scheduled reports, and access to new features with no minimums or hidden fees.

Can teams integrate Gumshoe AI with internal tools?
Yes. Gumshoe offers API access and webhooks for automation. Users can connect data storage and create custom CRM or CMS integrations.

What kinds of insights does the platform provide?
It shows share of voice in AI-generated answers using a proprietary “share of LLM” metric. It also delivers competitive rankings and content optimization tips.

Who uses Gumshoe AI across industries?
Marketing managers monitor brand presence in conversational search. SEO professionals align strategies to new formats. Digital agencies use it for reporting; executives track discoverability trends.

Is customer support available outside business hours?
Yes. Support is offered during business hours along with 24/7 live representative access for additional coverage.

What devices or systems work with Gumshoe AI?
The platform runs on Windows, MacOS, Linux, Chromebook; mobile access is available on iOS and Android; on-premises deployment is also supported.

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