Tool Introduction

Recraft was founded in 2022 by Anna Veronika Dorogush, a machine-learning scientist who co-created the CatBoost library at Yandex and previously worked at Google and Microsoft, and who serves as CEO. The company is headquartered in London.

Recraft raised a $12 million Series A led by Khosla Ventures in January 2024 and a $30 million Series B led by Accel in May 2025, with backers including Madrona Ventures, Nat Friedman, and Elad Gil. By the Series B it cited more than 4 million users and enterprise clients including Amazon, NVIDIA, Salesforce, and Uber.

Demo Available?

A permanent Free plan (30 credits per day) serves as the trial, and Enterprise offers a sales-assisted demo via a "Request a demo" call-to-action.

Tool's Accuracy

Recraft's core job is text-to-image and vector-graphic generation that produces on-brief, brand-consistent, editable assets from a text prompt or style reference, where a correct result matches the prompt's content and style and, in vector mode, decomposes cleanly into editable shapes and layers. The one disclosed-method measurement for the shipping model comes from Recraft's May 30, 2026 press release citing the Artificial Analysis Image Arena, where Recraft V4.1 Utility Pro placed as the third-ranked lab worldwide and the highest-ranked text-to-image model from any lab without a Big Tech parent. The ranking is based on Elo scores derived from pairwise blind human preference votes. The top five entries were GPT Image 2, GPT Image 1.5, Nano Banana 2, Nano Banana Pro, and Recraft V4.1 Utility Pro. No specific Elo numeric score was stated, and no other disclosed-method benchmark was found on Recraft's official docs, blog, or press pages.

Aggregate Rating

4.6/5 stars (based on 490+ verified reviews across the internet)

Detailed Overview

What Recraft Does

Recraft produces on-brief, brand-consistent visuals from a text prompt or a reference image, including editable vector graphics that stay clean when scaled. Designers work in a canvas-based studio where a prompt becomes a raster image or a true vector with editable typography, then refine it with natural-language edits, background removal, and upscaling. Reusable Custom Styles keep output consistent without model training.

Who Recraft Is For

The platform targets designers, illustrators, and art directors who need private, commercially licensed output and typography-heavy vector work. Design studios and agencies use it to deliver consistent client branding faster, while in-house brand teams build a repeatable visual identity with Custom Styles. Content-at-scale operators running high-volume publishing pipelines adopt it to replace less consistent generators.

Top Differentiators

Recraft generates native vector graphics with editable typography, a capability its comparison content notes Midjourney and DALL-E 3 lack, and it includes a built-in background remover absent from several competing generators. Predictable, specification-followed results anchor its brief-driven approach. Its Recraft V4.1 Utility Pro model ranked third worldwide on the Artificial Analysis Image Arena, the highest text-to-image model from any lab without a Big Tech parent.

Founding Year

2022

Target Industry

B2B, B2C, SMB, Enterprise, Design Agencies, Marketing and Brand Teams, Advertising, E-commerce, Illustration

Available Integrations

Figma plugin: generate raster images and editable SVG vectors directly on the Figma canvas, plus in-plugin background removal, vectorization, and upscaling; generation draws from the shared account credit pool.
Framer plugin: generate raster or vector assets inline on the Framer canvas for website and landing-page workflows, with the same credit and plan gating as Figma.
Chrome Extension: generate, vectorize, and edit images from a side panel on any webpage, with direct insertion into Google Docs, Slides, and Gmail; requires a Chromium-based browser.
Google Docs add-on: generate an AI image and insert it at the cursor; only raster generation is available, and vector output requires opening recraft.ai.
Google Slides add-on: generate and place images on slides and edit existing ones; vector generation is unavailable in-app.
OpenClaw skill: install "/recraft" into a conversation for inline generation and editing; requires the user's own Recraft API key, and API usage is billed per request.
MCP server: lets MCP-capable agents such as Claude and Cursor call Recraft's generation and editing tools; described as open-source on GitHub.
Recraft API: programmatic layer offering generation, inpainting, outpainting, background removal, access to 100+ styles, and asynchronous batch workloads; billing is credit-based per operation.

Recraft lists four tiers on its official pricing page, each toggleable between monthly and annual billing, with annual saving roughly 17 to 20%.

Free: 30 credits per day resetting every 24 hours, up to two images per prompt, and a maximum of three image uploads per day; generated images are public, may appear in Recraft's community gallery, and are not licensed for commercial use.
Basic (Individual): 1,000 credits per month at $12/month billed monthly, or $10/month billed annually ($120/year).
Pro (Individual): 2,000 credits at $20/mo ($16/mo annual), 4,000 credits at $40/mo ($32/mo annual), 8,000 credits at $80/mo ($64/mo annual), and 16,000 credits at $160/mo ($128/mo annual).
Teams: the same four credit tiers with per-seat pricing (2,000 credits at $22/mo, 4,000 at $44/mo, 8,000 at $70/mo, 16,000 at $176/mo), adding shared custom styles, centralized account management, premium 24/7 support, and Single Sign-On (SSO).
Enterprise: custom quote reached via a "Request a demo" call-to-action, including role-based access and SSO, SOC 2 Type II certification, GDPR alignment, AIUC-1 certification, audit logs and governance controls, API access with SLA-backed stability, MCP (Model Context Protocol) integration, and commercial ownership of all generated assets.

Subscription credits do not roll over month to month. Paid-plan users can buy top-up credit packs that never expire and are drawn on automatically once monthly credits are exhausted. Refunds are available if the account has used fewer than 30 credits total and the most recent payment was within the past 30 days, processed by canceling the subscription and contacting help@recraft.ai. Cancellation can be done anytime via account settings, and the plan remains active through the end of the current billing period.

Pricing last verified: 07/07/2026
Disclaimer: Pricing is subject to change. Please confirm current pricing on the vendor site.

Features & Specs

Models: Recraft V2, V3, V4, and V4.1, with V4.1 in three variants (general, Vector, Utility) plus Pro versions of each.
Output resolution: 1MP standard and 4MP Pro print-ready tiers.
Free plan: 30 credits per day resetting every 24 hours, up to two images per prompt, and up to three uploads per day.
Basic plan: 1,000 credits for $12/month monthly, or $10/month billed annually ($120/year).
Pro plan: 2,000 to 16,000 credit tiers ranging from $20/mo to $160/mo monthly.
Credit costs: raster image 1 credit, vector image 2 credits, mockup 2 credits, Creative Upscale 20 credits.
API pricing: Recraft V4.1 at $0.04 per image, V4.1 Vector at $0.08, V4.1 Pro at $0.25.
API access: REST at external.api.recraft.ai/v1, Bearer-token authentication, OpenAI-Python-library compatible, results auto-deleted within 24 hours.
Top-up packs: 200, 400, 800, and 1,600 credit increments that never expire.
Mobile apps: free iOS and Android apps, rated 4.9/5 from 70 App Store ratings, syncing account, projects, styles, and credits with the web app.

Security & Compliance

Recraft is SOC 2 Type 2 certified, with certification announced January 15, 2026, covering access controls, activity logging and monitoring, infrastructure and model change management, incident response, and protection of prompts, images, and metadata. The platform has also earned AIUC-1 certification, an AI-specific standard evaluating security, safety, reliability, accountability, and societal risk.

Data is encrypted in transit and at rest using industry-standard encryption, with continuous monitoring for unauthorized access. Security documentation and audit trails are retained a minimum of seven years, and API generation results are automatically deleted within 24 hours.

Training-data policy: assets generated with Recraft may not be used to train external AI models, and Recraft does not monetize user data or permit ads, trackers, or resale of personal information.
Ownership: on paid plans, all generated and uploaded assets remain private and fully owned by the user or organization; on the Free plan, assets are public and owned by Recraft.
Enterprise controls: role-based access control (RBAC), single sign-on (SSO), audit logging for governance, and stated GDPR-aligned data handling.
Payments: processed through Stripe and Google Pay, described as PCI DSS Level 1 certified providers.
Account deletion: all personal information is permanently erased.

Industry Use-Cases

Chatfuel: repeatable 3D brand aesthetic

Chatfuel, a conversational-AI messaging platform, needed a consistent 3D brand look without hiring outside artists. Senior Brand Designer Anastasia Goncharova used Recraft's Custom Styles and 3D-visual generation to build a Play-Doh-like aesthetic, producing more than 80 reusable 3D visuals. Per the company's published case study, the team explored six times more design options in the same time, saved 80% on routine tasks like background removal, and avoided a two-month, two-artist hire.

MEGA SEO: high-volume article imagery

MEGA SEO, an automated content platform generating articles at scale, struggled with style inconsistency and image hallucinations on DALL-E. Switching to Recraft took under 30 minutes with no workflow disruption. According to Recraft's write-up, the move cut images generated per article by 15%, dropped regenerations from 8 to 10 down to fewer than 3 in one example, and reduced per-article image costs by over 50%.

Duos AI: interactive interviews

Duos AI applied Recraft to make job interviews interactive. Per the vendor-published case study, that work drove a 70% boost in retention.

Tool's Alternatives

Midjourney offers a mature dual-surface product across a Discord bot and a web app, with a web Editor, Personalization Profiles, Moodboards, and an Organize page for managing past creations. It is built around iterative prompt-and-reroll exploration rather than a layout-first design surface, and has no first-party Figma or Framer plugin. Its Discord-native workflow and public gallery culture set it apart from Recraft.

Ideogram delivers best-in-class text and typography rendering with bounding-box layout control and an infinite Canvas combining generation, Magic Fill, and Extend. Its editing model centers on raster compositing rather than native vector or SVG export. A Layerize Text API endpoint that programmatically extracts editable text layers is an Ideogram-specific capability Recraft does not offer.

Leonardo.ai supports user-trainable fine-tuned models, uploading roughly 10 to 20 images to train on a style or subject, callable by model ID through its API, alongside a Canvas Editor with ControlNet adjustments. Its fine-tuning targets raster style and subject consistency rather than editable vector output. Native image-to-video generation and LoRA training through its own API distinguish it from Recraft.

Adobe Firefly integrates deeply across Creative Cloud apps including Photoshop, Illustrator, and Premiere Pro on a shared generative-credit allocation, with models trained on licensed Adobe Stock and public-domain content. Its generative credits are monthly and do not roll over, and full functionality is tied to the Adobe application ecosystem. Its commercially safe training-data provenance, linked to Creative Cloud license terms, is its distinguishing claim.

Frequently Asked Questions

What does Recraft generate beyond standard AI images?

Recraft produces raster images and true editable vector graphics with design-ready typography, plus logos, icons, mockups, and stock-style images, alongside editing, background removal, vectorizing, and upscaling within one canvas-based studio.

How much does a Recraft paid plan cost?

The Basic plan provides 1,000 credits at $12 per month, or $10 per month billed annually. Pro tiers range from 2,000 credits at $20 per month up to 16,000 credits at $160 per month.

Does Recraft offer a free plan to try?

Yes. The Free plan gives 30 credits per day that reset every 24 hours, up to two images per prompt and three uploads daily, but output is public and not licensed for commercial use.

Who founded Recraft and where is it based?

Anna Veronika Dorogush, a machine-learning scientist and CatBoost co-creator, founded Recraft in 2022. The company is headquartered in London and has raised a $12 million Series A and a $30 million Series B.

What security certifications and data protections does Recraft hold?

Recraft is SOC 2 Type 2 certified, with certification announced January 15, 2026, and has earned AIUC-1 certification. Data is encrypted in transit and at rest, and API results auto-delete within 24 hours.

Does Recraft provide an API for developers?

Yes. Recraft offers a REST API at external.api.recraft.ai/v1 with Bearer-token authentication, compatible with the OpenAI Python library, supporting generation, editing, and asynchronous batch workloads; generation results are deleted within 24 hours.

How does Recraft compare to Midjourney and DALL-E?

Recraft supports native vector-graphic generation and editable typography, which its comparison content states Midjourney and DALL-E 3 do not, and it includes a built-in background remover absent from several competing generators.

Can I use Recraft images for commercial work?

All paid plans include private generation and full commercial usage rights while subscribed. On the Free plan, generated assets are public, owned by Recraft, and appear in its community gallery without commercial rights.

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Recraft

AI for designers, creatives, sellers, and teams