Tool Introduction

Picsart was founded in November 2011 in Yerevan, Armenia by Hovhannes Avoyan with engineers Artavazd Mehrabyan and Mikayel Vardanyan, launching its first Android app that year and an iOS version in 2013. The company moved its headquarters to Miami Beach, Florida in February 2022, where Avoyan remains CEO and Founder.

Picsart raised $45 million from Sequoia Capital and Insight Partners across 2015 to 2016, followed by a $130 million Series C led by SoftBank Vision Fund 2 in August 2021 that valued the company at over $1 billion.

Demo Available?

Enterprise plans offer a Book a demo option, paid SDK editors include a 30-day free trial, and the mobile app is free before subscribing.

Tool's Accuracy

Picsart does not publish any quantified accuracy, precision, recall, or comparative quality benchmark with disclosed methodology for its editing and generation tools. The figures stated are usage-volume claims such as 40 million backgrounds removed per month, 1 million AI images generated daily, and 1 billion creative edits made every month, which measure activity rather than accuracy.

Aggregate Rating

4.2/5 stars (based on 13,000,000+ verified ratings across the internet)

Detailed Overview

What Picsart Does

Picsart turns a photo, video, or text prompt into finished creative content. A layer-based editor handles retouching, background removal, and object erasing, while an aggregated set of AI models generates images up to 8K resolution, produces video, and creates audio and music. The same edit can run in a mobile app, in a browser, or through a developer API, moving from idea to published asset without switching tools.

Who Picsart Is For

Individual creators and social-media users reach for the consumer apps to edit photos and produce posts quickly. Small-business owners and marketers who need on-brand assets at scale rely on brand-kit and bulk-editing features, and collaborative teams share those kits across seats. Developers and enterprises that want editing or generation inside their own products embed Picsart through its APIs and SDKs, as Playbook and Walsworth have done.

Top Differentiators

Rather than owning one frontier model, Picsart aggregates access to more than 140 third-party and in-house image, video, and audio models inside a single subscription, which the pricing page frames as saving up to $3,000 a year versus paying each provider separately. A 2024 partnership with Getty Images adds a text-to-image model trained on licensed content with commercial usage rights and indemnity, addressing copyright safety that many general-purpose generators leave open.

Founding Year

2011

Target Industry

B2B, B2C, SMB, Enterprise, Marketing, Print-on-demand merchandise, Telecom, Education, Software development

Available Integrations

Make.com: exposes background removal, resize, and compress as no-code scenario modules; users must sign up for a separate Make plan.
Zapier: offers 10 write actions including background removal, compression, resize, crop, face restoration, and three upscaling tiers; required plan tier is not disclosed.
n8n: open-source, self-hostable nodes connecting Picsart models to more than 1,000 apps; plan tiers for the connector are not detailed.
Figma plugin: brings Picsart's creative features into the design workspace; listed as available now.
GIMP plugin: adds AI background removal and enhancement to the open-source editor.
Miro app: brings images and annotations into whiteboard sessions.
Google Drive add-on: edits and optimizes images stored in Drive.
Editor SDK: embeddable editing surface with 2,000+ templates; early customers include ePS and Imgur, added on an invitation-only basis.
MCP server: the @picsart/gen-ai-mcp server gives MCP-compatible hosts native access to 130+ AI models for agentic workflows.
Deutsche Telekom: embeds Picsart's AI Avatars into Deutsche Telekom's AI phone and MyMagenta App, with a later-in-2025 launch window.
Additional iPaaS partners: Pabbly, Integrately, Elastic.io, viaSocket, and IFTTT are listed as live without plan-tier detail.

Picsart's pricing page lists three consumer and business tiers plus a free app download.

Pro: $15/month billed monthly, or an effective $10.50/month billed annually (saving $54/year). Includes all photo and video editing, advanced background and object removal, unlimited image generations with Flex.2 Klein, 3+ brand kits, bulk edit up to 50 images, 100 GB cloud storage, 15+ creative AI agents, Picsart CLI, MCP integration with Claude Code, Cursor, and ChatGPT, and 500 credits/month toward premium models such as Nano Banana Pro and Kling 3.0.
Ultra: $45/month billed monthly, or an effective $31.66/month billed annually (saving $160/year). Adds everything in Pro plus 140+ AI video, image, and audio models, 10+ brand kits, added team seats, ad-variation and localization tools, ad-performance tracking, bulk edit up to 100 images, 300 GB storage per seat, and 1,500 to 10,000 credits/month.
Enterprise: custom-quote plan with custom credit volume, volume discounts, on-demand top-ups, and flexible billing, with a Book a demo call to action.

Most plans include a free trial, though eligibility depends on account history and the plan chosen, and no fixed trial-day count is stated. Canceled subscribers keep paid access until the current billing period ends.

The mobile app is free to download with a separate in-app subscription ladder: Picsart Plus at $11.99 monthly or $64.99 annually, Picsart Gold at $4.99 weekly, $12.99 monthly, or $57.00 annually, and Picsart Pro at $11.99 weekly, $13.99 monthly, or $83.99 annually.

The Picsart API and SDK product is freemium: a free tier grants 200 free credits on signup with no credit card. Pay-as-you-go credit packs run $7.50 per 1,000 credits, $65.00 per 10,000 (13% discount), and $100.00 per 20,000 (33% discount). Monthly credit plans run $5.00 for 1,000, $47.50 for 10,000 (5% discount), and $90.00 for 20,000 (10% discount). SDK editors start from $99/month including 1,000 credits, and Video Ads Editor and Web-to-Print Editor start from $299/month including 10,000 credits, each with a 30-day free trial.

Pricing last verified: 07/08/2026
Disclaimer: Pricing is subject to change. Please confirm current pricing on the vendor site.

Features & Specs

Pro plan: $10.50/month billed yearly (regular $15/month), 500 credits/month, 100 GB cloud storage, 3+ brand kits, bulk edit up to 50 images, 15+ creative AI agents, and Picsart CLI access.
Ultra plan: $31.66/month billed yearly (regular $45/month), 1,500 to 10,000 credits/month, 140+ AI models, 10+ brand kits, team seats, bulk edit up to 100 images, and 300 GB storage per seat.
Enterprise plan: custom-priced with volume discounts, SDKs, white-label options, and a dedicated account manager.
AI Image Generator: 39 models including Flux 2 Pro, Ideogram V3, Nano Banana Pro, Recraft V4, and Imagen 4.0, output up to 8K resolution, 48 style filters, and 100 presets.
Video and audio models: Seedance 2.0, Veo 3.1, Sora, Kling, Runway, and Wan for video, plus Lyria 3 and ElevenLabs for audio and voice.
Developer stack: Photo, Video, and GenAI APIs plus Editor SDKs in TypeScript, Java, and Python, with 50 free credits on signup and 8 credits per Remove Background call.
Print editors: Photo Print Editor from $99/month and Web to Print Editor from $299/month.
Mobile rating: the Apple App Store listing shows 4.7 out of 5 from approximately 1.2 million ratings.

Security & Compliance

Per Picsart's Security Policy, data at rest is protected with AES-256 encryption and data in transit uses TLS 1.2 or higher, following NIST-aligned requirements.

SOC 2: annual SSAE 18 SOC 2 Type 2 audits, with the report available on request.
ISO/IEC 27001:2022: current certification under Certificate No. AM/1341IS/1385, with data centers selected for regional ISO 27001 and SOC 2 compliance.
Access controls: principle of least privilege, data classification, network segmentation, enterprise firewall with IDS/IPS, DDoS mitigation, and production access restricted to authorized IPs.
Testing: annual third-party penetration testing following OWASP and OSSTMM methodologies, plus a proprietary web application firewall using whitelist and blacklist rules.
Tenancy: multi-tenant customer data is logically separated between customers.
Enterprise additions: enterprise plans add retention controls, single sign-on (SSO), and data-residency options, with GDPR compliance stated on the enterprise solutions page.

Industry Use-Cases

Cloud-storage integration for creatives

Playbook, a creative cloud-storage platform with more than 1.5 million users, embedded Picsart's Effects API, masks, and AI Upscale directly into its product. Its Head of Partnerships called the work one of the lowest-complexity integrations in the ecosystem, reaching a working prototype in just over a week. Per the company's published case study, results included 90% of development time saved, a 20% churn reduction, and more than 2,000 users engaging with the tools.

Yearbook design for schools

Walsworth, one of America's largest yearbook printing companies, built the full Picsart Create Editor and Remove Background API into its Yearbook 360 online design platform. Students across 4,500 U.S. schools gained access to Picsart's photo and design tools inside the yearbook workflow. The vendor's account states the integration streamlined student work and saved time for both students and educators.

Personalized drinkware

Tervis integrated Picsart's SDKs and APIs so customers can personalize mugs, water bottles, and tumblers with their own photos, text, and graphics. Uploaded designs adapt automatically to each product template. The two companies also ran a joint customer Design Challenge built on the same customization tools.

Commercially safe image generation

Through a 2024 partnership with Getty Images, Picsart trained a custom text-to-image model exclusively on Getty's licensed library and added more than 6 million stock videos for Plus members. The resulting model ships with commercial usage rights and indemnity, targeting buyers who need generated images cleared for commercial use.

Tool's Alternatives

Canva pairs an AI Photo Editor and one-click Background Remover with real-time team collaboration, sharing, and approvals. Its deeper AI edit and background tools increasingly sit behind paid Pro and Teams tiers rather than being fully free. What sets it apart is a broad all-in-one workspace of templates, docs, whiteboards, and websites that photo edits feed directly into.

Adobe Express uses Firefly-based Generative Fill to insert, remove, or replace objects and people from a text description, with generative output trained on licensed Adobe Stock, openly-licensed, and public-domain content for commercial safety. Its free plan caps generative AI use at 25 credits per month and enforces a 300MB file-upload limit. Its differentiator is a direct upgrade path into professional Creative Cloud tools such as Photoshop and Illustrator.

Fotor bundles an AI Photo Enhancer, background removal, object removal, text-to-image generation, and stylistic transforms across desktop and mobile, claiming 800M+ customers. Its enterprise and developer ecosystem is much thinner than Picsart's API and SDK program. Its emphasis on AI avatars, professional headshots, and stylistic transformation stands as its flagship focus.

BeFunky packages a Photo Editor, Collage Maker, and Graphic Designer with AI features such as background removal, object erasing, upscaling, sky replacement, and old-photo restoration, plus over one million free stock images. Its AI tool set is comparatively basic next to Picsart's larger model catalog and developer offering. Its differentiator is treating collage creation as a first-class, dedicated tool.

Frequently Asked Questions

How much does a Picsart Pro subscription cost?

Picsart Pro is $15 per month billed monthly, or an effective $10.50 per month billed annually, saving $54 a year. Ultra is $45 monthly or $31.66 billed annually.

What is the difference between Pro and Ultra?

Pro includes 500 credits per month, 100 GB storage, and bulk edit up to 50 images. Ultra adds 140+ AI models, team seats, bulk edit up to 100 images, and 300 GB per seat.

Does Picsart offer a free way to start?

The mobile app is free to download with in-app purchases, and the developer API includes a free tier of 200 credits on signup with no credit card required.

How many AI models does Picsart include?

The AI Image Generator lists 39 models including Flux 2 Pro, Ideogram V3, and Imagen 4.0. The Ultra plan and AI Playground unify access to 140+ and 125+ models respectively.

Is Picsart safe for commercial image use?

A 2024 partnership with Getty Images produced a text-to-image model trained on licensed content and offered with commercial usage rights and indemnity, addressing copyright concerns for commercial projects.

What security certifications and standards does Picsart hold?

Picsart undergoes annual SSAE 18 SOC 2 Type 2 audits and holds ISO/IEC 27001:2022 certification. Data at rest uses AES-256 encryption and data in transit uses TLS 1.2 or higher.

Can developers integrate Picsart into their own products?

Yes. Picsart offers Photo, Video, and GenAI APIs plus Editor SDKs in TypeScript, Java, and Python, along with plugins for Figma, GIMP, and Miro, and an MCP server exposing 130+ models.

What does the Picsart mobile app rate?

The Apple App Store listing shows 4.7 out of 5 from approximately 1.2 million ratings, and carries an Editors' Choice badge in the Photo and Video category.

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