Name: N.Rich
Brand: N.Rich
Availability: InStock

Tool Introduction

N.Rich is an account-based marketing (ABM) platform built for B2B companies that need to engage and convert high-value accounts. It helps mid-market and enterprise teams align marketing and sales using unified workflows powered by intent data, predictive analytics, and scalable advertising. Developed to address the long-cycle nature of enterprise sales, N.Rich focuses on delivering measurable impact while remaining affordable and flexible. Its GDPR-compliant infrastructure, transparent pricing, and operational efficiency have earned it industry recognition, including a spot in the 2024 Gartner® Magic Quadrant™ for ABM Platforms.

Demo Available?

N.Rich offers a platform overview video demo and the option to request a sales-led demo through “Talk To Sales.”

Tool's Accuracy

Case studies report improved conversion and win rates after using N.Rich’s intent data and predictive models. Virta, Powell Software, and EHS Insight cited measurable sales pipeline and opportunity gains

Aggregate Rating

4.2/5 stars (based on limited verified reviews across the internet)

Detailed Overview

All-in-one ABM platform helping B2B marketers identify, engage, and convert high-value accounts through aligned campaign execution.

What N.Rich Does

N.Rich supports planning, launching, and analyzing ABM campaigns through a single interface. It combines firmographic data, intent signals, predictive analytics, and its proprietary demand-side platform (DSP) to create targeted advertising workflows. Users can build dynamic ideal customer profiles (ICPs), deploy personalized ads across formats like Google Display or programmatic video, then track performance with dashboards tied to revenue metrics.

Who N.Rich is for

N.Rich is built for B2B sales and marketing teams at mid-market or enterprise companies with complex buying cycles. It's used across industries like technology, financial services, healthcare, manufacturing, and professional services to focus outreach on accounts most likely to convert.

Top Differentiators

N.Rich offers fast onboarding with transparent pricing and actionable insights out of the box. Its cost-per-engagement model drives efficient ad spend by charging only for meaningful interactions. The proprietary DSP supports global scale while staying GDPR-compliant via regional data centers.

Founding Year

2015

Target Industry

B2B, Enterprise, Mid-market, Technology, Financial Services, Healthcare, Manufacturing, Professional Services

Available Integrations

Salesforce: Syncs engagement, intent, and ICP data directly into CRM for sales insights. Requires API authentication and proper Salesforce plan permissions.
HubSpot: Imports ad engagement, intent topics, and velocity scores into CRM. Allows preview of seen ads; subject to sync frequency limits.
Marketo: Uses marketing automation data for intent scoring and campaign optimization. Needs API access and configuration.
Eloqua: Leverages automation data for targeting and scoring. Dependent on user permissions and Eloqua’s API.
LinkedIn: Syncs account segments as matched audiences with daily updates. Supports company-level targeting via LinkedIn Ads access.
Google Display & Programmatic Platforms: Supports syncing account lists and campaigns for consistent multi-channel targeting; may require audience matching setup.
Custom APIs: Offers authenticated APIs to integrate with other tools, automate workflows, and expand data coverage.

LITE: From $10,320/year plus a $1,050 onboarding fee. Includes 3 users, 1 intent report, 10 intent topics, 5 custom intent topics, 1 marketing user seat, intent scoring, unlimited account data with firmographic and technographic details and lookalikes, website visitor identification, account intelligence and analytics, sales alerts, and chat support.
GROWTH: From $23,800/year with no onboarding fee. Includes all LITE features plus 10 users, 5 intent reports, 25 intent topics, 10 custom intent topics, unlimited marketing user seats, 10 sales insights user seats, CRM and MAS integrations, and opportunity attribution.
ENTERPRISE: Custom pricing. Includes all GROWTH features plus unlimited users and seats for marketing and sales insights. Also includes unlimited intent reports, 50 intent topics, 20 custom intent topics, dynamic ICP capabilities, workflows, predictive intent features, open API access, a dedicated customer success manager (CSM), and bi-weekly strategy consulting.

Pricing last verified: 01/20/2026
Official Source: https://nrich.io
Disclaimer: Pricing is subject to change. Please confirm current pricing on the vendor site.

Features & Specs

Account List Creation: Build ICP-matched lists using firmographic filters, technographics, or intent signals; sync directly with CRM platforms.
Intent Data: Access first- and third-party buyer intent data enriched with predictive scoring.
Predictive Analytics: Identify top-converting accounts using campaign performance insights.
Advertising Capabilities: Run native article ads or video display campaigns globally via proprietary DSP.
Dynamic ICP: Auto-adjust target profiles based on real-time sales data.
Mixbound Approach: Coordinate marketing-led warming with sales-driven closings for better alignment.
Dashboards & Reporting: Visualize impact across pipeline stages—track deal size increases or cycle reductions.
AI Agents: Automate ABM tasks like lead progression without needing agency support.
Data Centers: Located in France, US East/West coasts, and Japan; compliant with EU privacy laws.
API/SDK Availability: Integrate seamlessly into existing martech stacks via APIs or SDKs.
Latency/Performance: Real-time processing powers fast reporting; specific benchmarks not disclosed.
Rate Limits: Public rate limits not available.

Security & Compliance

N.Rich uses encryption in transit and at rest to secure data. Data centers in France, the US (West and East coast), and Japan support compliance with regional laws. The platform adheres to EU privacy standards including GDPR.

SSO via SAML 2.0 and SCIM are supported for secure identity management. Role-based access control ensures appropriate data access across user roles.

Data retention policies allow compliant storage and deletion. Certifications include SOC 2 and ISO 27001. Customer data is not used for training without consent.

Industry Use-Cases

Technology

N.Rich helps technology companies build precise account lists using firmographic, technographic, and intent data. Personalized ads and predictive analytics drive better engagement, leading to faster sales cycles and larger deals.

Financial Services

N.Rich supports financial services firms with GDPR-compliant operations and regional data centers. Its mixbound approach helps teams collaborate effectively while staying within privacy regulations.

Healthcare

N.Rich enables healthcare organizations to target complex buying groups using intent signals and predictive analytics. Personalized campaigns align marketing and sales, improving win rates and reducing cycle times.

Manufacturing

Manufacturing companies use N.Rich’s scalable advertising across global markets. Regional data centers support compliance needs, while the mixbound model improves collaboration between sales and marketing.

Professional Services

Professional services firms use N.Rich dashboards to prove ROI. The cost-per-engagement model ensures meaningful ad spend, helping boost conversions without wasted impressions.

Tool's Alternatives

6sense
Provides predictive analytics, intent signals, and ABM orchestration using advanced AI models. Known for pipeline acceleration but requires complex onboarding.

Demandbase One
Combines advertising, ABM, and sales intelligence in one platform. Strong integration ecosystem with broad data coverage but a steeper learning curve.

RollWorks
Delivers account-based advertising and engagement tracking with fast deployment. Designed for mid-market firms but offers less advanced intent capabilities.

DemandScience
Focuses on lead generation powered by proprietary B2B intent data. Prioritizes data quality over native ad execution.

ZoomInfo Sales
Specializes in contact enrichment with some ABM features. Offers accurate company data but limited advertising tools compared to N.Rich.

Frequently Asked Questions

What pricing plans does N.Rich offer for ABM users?
N.Rich offers LITE, GROWTH, and ENTERPRISE plans. Pricing starts at $10,320 per year for LITE and $23,800 for GROWTH. The ENTERPRISE plan uses custom pricing based on feature needs and scale.

How many users are supported in each plan?
The LITE plan supports 3 users. GROWTH supports 10 users plus 10 Sales Insights seats. ENTERPRISE includes unlimited users with unlimited marketing and Sales Insights seats.

What advertising formats does N.Rich support?
Users can run native article ads, video display campaigns, or Google Display ads globally via a proprietary DSP. Campaigns are targeted using firmographic filters and predictive analytics.

Which CRM and marketing tools integrate with N.Rich?
N.Rich integrates with Salesforce, HubSpot, Marketo, Eloqua, LinkedIn Ads, Google Display platforms, and custom APIs. Integrations require proper permissions and API access.

How does the cost-per-engagement model work?
The platform charges only for meaningful interactions rather than impressions or clicks. This model helps optimize ad spend by focusing on engagement quality.

Is N.Rich compliant with data privacy regulations like GDPR?
Yes. The platform uses regional data centers in France, Japan, and the US to meet EU privacy standards. It complies with GDPR and secures data using encryption in transit and at rest.

What kind of onboarding process is available?
The LITE plan includes a one-time $1,050 onboarding fee. GROWTH and ENTERPRISE plans waive onboarding fees entirely while offering faster setup options.

Can N.Rich help align sales and marketing teams?
Yes. Its mixbound approach coordinates marketing-led account warming with sales-driven closing actions through shared dashboards and real-time intent insights.

What industries typically use the N.Rich platform?
Industries include technology, financial services, healthcare, manufacturing, and professional services—especially B2B companies with long sales cycles needing targeted account engagement.

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N.Rich

N.Rich: The only ABM platform designed for action.