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    Mention

    Monitor your brand everywhere, in real time.

    Mention

    Monitor your brand everywhere, in real time.

    Tool Introduction

    Mention is a social listening and media monitoring platform that helps you track and analyze conversations across digital channels. It supports real-time alerts, sentiment analysis, influencer tracking, and competitive benchmarking. Users can manage social media directly from the platform, publish posts, and respond to messages. Designed to support brand reputation, PR strategy, and market intelligence, Mention has grown into a global solution since its founding in Paris. It now serves hundreds of thousands of users following acquisitions by Mynewsdesk and Agorapulse.

    Demo Available?

    Mention offers a free 14-day trial and lets you book a sales demo with no prerequisites.

    Tool's Accuracy

    User reviews describe Mention’s alerting and social listening as accurate, fast, and reliable. Effectiveness varies by language, platform, and configuration but supports most mainstream use cases.

    Aggregate Rating

    4.5/5 stars (based on 200+ verified reviews across the internet).

    Detailed Overview

    Mention monitors over one billion sources in real time and combines analytics with direct social media management.

    What Mention Does

    Mention scans more than one billion online sources including Facebook, Twitter, Instagram, LinkedIn, TikTok, YouTube, blogs, forums, news sites, review platforms, and videos. You can set up alerts using keywords or Boolean logic to monitor specific topics or competitors. The platform provides sentiment analysis, influencer identification tools, dashboards for analytics and reporting, pulse notifications for spikes in activity, and publishing tools for content scheduling. It also lets you respond to messages directly within the interface.

    Who Mention is for

    Marketing teams use Mention to manage brand image and campaign performance. PR professionals handle crisis communication and public perception tracking. Agencies monitor multiple clients at once using scalable alerts. Customer support teams find feedback quickly and respond on-platform. Executives gain insights into competitor activity. Small businesses track conversations around their industry or brand with customizable monitoring tools.

    Top Differentiators

    • Tracks mentions in real time from over one billion sources.
    • Custom alerts using advanced Boolean logic.
    • Combines social publishing with monitoring in one interface.
    • Built-in sentiment analysis and influencer dashboards.
    • Slack integration for live team updates.
    • Intuitive inbox-like layout for organizing mentions.
    • Historical data access for trend analysis.
    • RESTful API available for automation.
    • Emphasis on security features supporting collaboration.
    Introductory Video
    Founding Year

    2012

    Target Industry

    B2B, B2C, D2C, SMB, Enterprise, Technology, Retail, Finance, Hospitality, Entertainment, Government

    Available Integrations
    • Zapier: Connects Mention to over 5,000 apps for automated workflows like sending alerts to spreadsheets or project boards.
    • Slack: Sends real-time Mention alerts to selected Slack channels, helping teams stay informed through internal messaging.
    • Geckoboard: Displays Mention data on live dashboards, allowing quick visibility into trends and performance metrics.
    • RSS: Generates feeds of Mention alerts for use in RSS readers or embedding into other tools.
    • API: Offers programmatic access to mention data and alert management for custom dashboards or reporting automation.
    • Company Plan: Starts at $599/month on an annual contract. Includes 5 alerts, 50,000 mentions per month, unlimited users, advanced monitoring sources, spike notifications, instant mentions, top mentions email, SMS and desktop notifications, and dedicated account management. Additional alerts and quota can be purchased.

    Pricing last verified: 01/20/2026
    Official Source: https://mention.com/en/pricing/
    Disclaimer: Pricing is subject to change. Please confirm current pricing on the vendor site.
    Features & Specs
    • Alerts: Customize keyword-based alerts with filters like language or domain; supports Boolean operators.
    • Real-Time Monitoring: Covers web-wide content from blogs to major networks like Facebook and YouTube.
    • Feed Interface: Mentions appear in folders like Inbox or Priority; keywords are highlighted automatically.
    • Social Account Integration: Connect multiple profiles per network; manage posts from centralized dashboard.
    • User Management: Assign roles based on plan limits; organize collaboration by permission level.
    • Engage: Reply directly to comments or messages without switching platforms.
    • Publish: Plan posts using a calendar view linked to connected accounts.
    • Slack Integration: Route mention notifications into Slack channels; get daily summaries by email too.
    • Pulse Notifications: Detect sudden changes in volume related to tracked terms or brands.
    • Search in Mentions: Search within results for deeper context during analysis sessions.
    • Tags: Apply custom tags manually or automatically as new mentions arrive.
    • Sentiment Analysis: Automated positive/negative/neutral classification displayed through the Insight Center reports tool.
    • Influencer Dashboard: View influencers discussing your brand on Twitter with key stats like follower count and influence score.
    • Monitoring Analytics: Evaluate reach trends across websites with competitor benchmarks included.
    • Social Analytics: See demographic data alongside audience reach metrics across networks like Instagram or LinkedIn.
    • Custom Reports: Visualize
    Security & Compliance

    Mention supports user role assignment and permission management to control access across teams. Other security practices are not publicly detailed.

    Industry Use-Cases

    Marketing & Brand Management

    Mention helps marketing teams monitor brand reputation and track campaign performance by setting up alerts, analyzing sentiment, and generating reports for better strategy decisions.

    Public Relations & Communications

    PR professionals use Mention to track client coverage and public sentiment through media monitoring, tagging, and custom reporting for clearer communication strategies.

    Customer Support

    Customer service teams use Mention to detect complaints in real time, respond directly from the platform, and categorize issues for faster resolution.

    Competitive Intelligence

    Mention enables businesses to benchmark competitors by tracking mentions, sentiment trends, and influencer activity for strategic market analysis.

    Agency & Multi-Client Management

    Agencies manage multiple brands efficiently with Mention’s client-specific dashboards, automated reports, user roles, and influencer monitoring tools.

    Tool's Alternatives

    Hootsuite
    Provides social media monitoring, scheduling, and analytics. Its strength is the wide network support and unified workflow. Some advanced features require higher-tier plans.

    Sprout Social
    Delivers strong sentiment analysis and inbox management across platforms. Known for its easy interface and tailored reports. Premium plans unlock advanced listening tools.

    Agorapulse
    Supports real-time listening, content planning, and competitor tracking. Offers ad comment monitoring and ROI tracking. Lacks some advanced integration options.

    Talkwalker
    Excels in AI-driven insights and visual listening like logo recognition. Monitors social media, news, blogs, and images. Best suited for larger teams due to complexity.

    Buffer
    Focuses on publishing workflows with basic analytics features. Less emphasis on engagement or deep monitoring compared to Mention.

    Brand24
    Specializes in web and social monitoring with fewer publishing or engagement tools than Mention. Useful for tracking brand mentions online.

    Frequently Asked Questions

    What types of alerts can Mention users create?
    Mention lets users create keyword-based alerts with filters like domain or language. Boolean operators allow complex queries. Plans range from 2 to 7 alerts, depending on the tier.

    How many mentions and social accounts are included per plan?
    The Solo plan includes 5,000 mentions and 5 social accounts. Pro offers 10,000 mentions and 10 accounts. ProPlus increases this to 20,000 mentions and 15 accounts.

    Can teams collaborate within the Mention platform?
    Yes, Mention supports team collaboration through user role assignment and permission levels. Higher-tier plans allow up to unlimited users for managing access across departments or clients.

    Which platforms does Mention monitor in real time?
    Mention scans over one billion sources including Facebook, Twitter, Instagram, LinkedIn, TikTok, YouTube, blogs, forums, news sites, review platforms, and video content.

    Does Mention offer sentiment analysis features?
    Yes. Sentiment analysis is automated and classifies mentions as positive, negative, or neutral. Results display in the Insight Center reports tool for easy interpretation.

    Is it possible to respond directly to messages in Mention?
    Yes. Users can reply to comments or direct messages without leaving the platform by using the Engage feature built into supported plans.

    What integrations are available with Mention?
    Mention integrates with Slack for real-time alerts and Geckoboard for dashboards. It also connects via Zapier to over 5,000 apps and supports RSS feeds and API access.

    What analytics tools are included in Mention plans?
    Analytics include monitoring reach trends across websites with competitor benchmarks and social metrics like audience demographics on Instagram or LinkedIn.

    Is there a trial period before purchasing a plan?
    Mention offers a free 14-day trial on all paid plans with no credit card required. A sales demo is also available by request.

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