Lusha

Tool Introduction

Lusha is a B2B sales intelligence platform built to streamline how professionals find and connect with prospects. Founded in 2016 by Assaf Eisenstein and Yoni Tserruya, Lusha was inspired by the concept of crowdsourced navigation but applied to B2B data. Its goal is to make go-to-market strategies smarter and more accessible for businesses of all sizes. With hundreds of thousands of users worldwide, including Amazon, Microsoft, and Salesforce, Lusha delivers verified contact data, detailed company insights, and CRM integrations to help users engage leads faster and more effectively.

Demo Available?

Lusha offers a Free plan with limited access—no credit card needed. For enterprise features or custom setups, you can request a demo through sales.

Tool's Accuracy

Lusha uses an AI-driven verification engine and a crowdsourced model to enhance data reliability. Users report generally accurate contact data, especially for North American business profiles, though accuracy varies by industry and region

Aggregate Rating

4.4/5 stars (estimated from informal sources and limited reviews)

Detailed Overview

Lusha simplifies B2B prospecting through verified contacts, company insights, search filters, integrations, and real-time enrichment tools.

What Lusha Does

Lusha helps professionals identify prospects by offering verified emails, direct dials, and mobile numbers for decision-makers. Users can access detailed company profiles with size, revenue, industry type, funding stage, employee count, and buyer intent signals. Search functionality includes over 20 filters like location or job title. The browser extension uncovers data on LinkedIn or Gmail. Lusha also supports bulk enrichment uploads and integrates directly into CRMs like Salesforce or HubSpot via native tools or API access.

Who Lusha is for

Sales reps use Lusha to find leads faster. Marketers build segmented lists for campaigns based on real-time insights. Recruiters use it to reach hiring managers quickly. Entrepreneurs use it to discover new business opportunities. The platform serves freelancers to large enterprises across industries such as SaaS, manufacturing, finance, staffing services, marketing agencies, and professional services.

Top Differentiators

Lusha stands out through its user-powered crowdsourced database that improves over time. It offers self-service onboarding with minimal training needs due to its intuitive design. Verified data reduces inaccuracies in outreach efforts. Instant enrichment from the browser extension or API keeps workflows smooth. Integrations with major CRMs simplify adoption. Access to Bombora's Company Surge® intent data enhances targeting precision.

Introductory Video

Founding Year

2016

Target Industry

B2B, SMB, Enterprise, Technology, SaaS, Professional Services, Financial Services, Manufacturing, Recruiting and Staffing, Marketing Agencies

Available Integrations

Salesforce: Enables direct lead enrichment and field mapping within Salesforce CRM, supporting bulk updates with minimal manual input.
HubSpot: Allows targeted Lusha lists to sync into HubSpot for streamlined marketing and sales workflows.
Outreach: Automatically adds leads from Lusha into Outreach sequences, improving campaign accuracy and speed.
Microsoft Dynamics: Syncs enriched contact data directly to Dynamics CRM fields for up-to-date records.
Salesloft: Supports saving leads into Salesloft cadences to accelerate personalized outreach campaigns.
Bullhorn: Tailored for recruiters, it pushes candidate data from Lusha into Bullhorn’s system for faster hiring cycles.
Pipedrive: Automates list uploads and triggers in Pipedrive to help schedule more meetings efficiently.
Zoho CRM: Enriches and saves leads directly in Zoho CRM to support conversion-focused sales workflows.
Gmail and Outlook: Lets users access and sync contact data from their inboxes using browser extensions.
Zapier: Connects Lusha with thousands of apps to automate workflows and bulk enrich contact records.
Bombora: Adds Company Surge intent data to enrich contacts with behavioral signals for better targeting.
Lusha API: Supports custom integrations, enabling bulk enrichment, contact search, or company lookups.

Plans & Pricing

Free plan: $0 per user per month. Includes 5 credits monthly for one user to access basic contact details. Features include LinkedIn Chrome extension, basic search, and filters. No bulk show, advanced features, CRM integration, or team management.

Pro plan: $29 per user per month (annual billing) or $39 (monthly billing). Offers 480 annual credits (or 40 monthly), list management, exports, shared credit pool, and basic team tools. No advanced analytics or CRM integration.

Premium plan: $51 per user per month (annual) or $69 (monthly). Includes 960 annual credits (or 80 monthly), bulk search for up to 25 contacts at once, usage analytics, and advanced filters in addition to Pro features.

Scale plan: Custom pricing between $1,140–$2,500 per user annually. Offers unlimited credits under fair use policy, advanced CRM integrations like Salesforce and HubSpot, API access, analytics, enhanced team management, and a dedicated Customer Success Manager. Annual contract required.

Features & Specs

Contact Database: Global records with verified emails and phone numbers for key decision-makers.
Advanced Search Filters: Over 20 targeting criteria including job title, seniority level, location.
Bulk Data Enrichment: Upload lists for batch updates of contact or company info.
CRM Integrations: Seamlessly syncs with Salesforce, HubSpot, Zoho.
Browser Extension: Chrome tool reveals contact info on LinkedIn profiles or Gmail pages.
API Suite: RESTful APIs enable custom integrations into internal systems.
Intent Data: Uses Bombora integration for insight into active buyer research behavior.
Data Validation: Built-in email verification lowers bounce rates during outreach.
List Management: Group contacts into custom lists ready for personalized engagement.
Performance: Delivers low-latency results in real time via browser tools or API calls.
Supported Formats: Export options include CSV; CRM push available through integrations.

Security & Compliance

Lusha encrypts data in transit and at rest. Single Sign-On (SSO) is available for enterprise users. Role-Based Access Control (RBAC) restricts access based on user roles. Users can manage personal data through retention and deletion controls aligned with privacy laws. The platform is SOC 2 certified, follows GDPR and CCPA guidelines, uses advanced monitoring tools, conducts security audits, and has no reported major security incidents.

Industry Use-Cases

Technology & SaaS

Lusha helps sales teams find verified contacts like IT directors and CTOs at SaaS firms. Data syncs to Salesforce, enabling targeted outreach that boosts replies and shortens sales cycles.

Marketers use Lusha to segment by size, industry, and buyer intent. Lists export to HubSpot for personalized campaigns that raise engagement and improve ROI.

Recruiting & Staffing

Recruiters use Lusha to reach HR managers and department heads with accurate contact details. This speeds up sourcing and improves placement outcomes.

Staffing agencies update CRM records using bulk enrichment, reducing manual work. The result is better data accuracy and smoother operations.

Financial Services

Business development teams use search filters to find CFOs and compliance officers in banks. Enriched lists drive more productive partnership outreach.

Compliance teams access company profiles with revenue and employee counts. This supports faster due diligence with lower risk.

Marketing Agencies

Agencies filter prospects by location, seniority, and industry using Lusha. Exported lists power targeted client campaigns that perform better.

To keep client databases current, agencies enrich records with fresh data from Lusha. That reduces bounce rates and improves data quality.

Tool's Alternatives

Cognism
Focuses on GDPR and CCPA compliance, offering strong international data coverage. Known for its suppression of opted-out contacts to meet privacy standards.

Apollo.io
Offers deep automation features and integrated email tools. Appeals to startups through a free tier but may have a steeper learning curve.

ZoomInfo
Popular with enterprise teams due to its US database depth and robust integrations. Offers advanced tools like

Frequently Asked Questions

What does Lusha offer in the Free plan?
The Free plan gives one user 5 monthly credits to access basic contact details. It includes LinkedIn Chrome extension access, basic search features, and filters. CRM integrations and bulk tools are not included.

Which CRMs integrate directly with Lusha?
Lusha integrates with Salesforce, HubSpot, Zoho, Microsoft Dynamics, Pipedrive, and Bullhorn. These integrations enable lead enrichment, automated list uploads, CRM field mapping, and conversion-focused workflows across sales and recruiting use cases.

How does Lusha help improve outreach accuracy?
Lusha uses verified emails and phone numbers along with real-time data enrichment. Built-in email validation reduces bounce rates. The browser extension uncovers contact info instantly on LinkedIn or Gmail pages to support accurate engagement.

Can Lusha handle bulk contact or company enrichment?
Yes. Users can upload lists to enrich contacts or companies at scale. Bulk search is available from the Premium plan onward for up to 25 contacts at once.

What type of filters can be used in Lusha searches?
Searches support over 20 filters including location, job title, seniority level, industry type, company size, revenue range, funding stage, and intent signals through Bombora integration.

Who typically uses Lusha across different industries?
Sales reps find leads faster; marketers build segmented campaign lists; recruiters reach hiring managers quickly. It supports SaaS firms, financial services providers, marketing agencies, staffing firms, manufacturers, and professional service businesses.

How does Lusha protect user data and privacy?
Lusha encrypts data in transit and at rest. It supports SSO for enterprises and enforces Role-Based Access Control. The platform complies with GDPR and CCPA regulations and holds SOC 2 certification.

What’s included in the Scale plan offering?
The Scale plan provides unlimited credits under a fair use policy with custom pricing from $1,140–$2,500 per user annually. Features include advanced CRM integrations (like Salesforce), API access, analytics tools, enhanced team management features, and a dedicated Customer Success Manager.

Is API access available for integrating Lusha into internal systems?
Yes. A RESTful API suite is available starting with the Scale plan. It supports custom integrations for bulk enrichment tasks as well as individual contact or company lookups based on your internal workflows.

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