Benchmark Email

Tool Introduction

Benchmark Email is a web-based platform that helps businesses create, automate, and analyze email campaigns. Launched in 2004 to support small and medium-sized businesses, it has grown into a global service used by over 100,000 marketers. The platform avoids unnecessary complexity, focusing on a streamlined experience for busy professionals. With international teams and multilingual support, it delivers scalable tools across industries. Notable milestones include its merger with Hatchbuck in 2019 and a major system replatforming in 2025.

Demo Available?

-

Tool's Accuracy

User feedback highlights strong deliverability for standard campaigns and reliable template rendering. Some users report issues with open rate analytics and limitations in reporting accuracy for complex automation.

Aggregate Rating

4.3/5 stars (based on 1,000+ verified reviews across the internet)

Detailed Overview

A streamlined email marketing solution built for simplicity, automation, and global reach.

What Benchmark Email Does

Benchmark Email enables users to design branded emails using drag-and-drop tools or custom HTML. It offers automation workflows with behavior-based triggers and pre-built journeys like welcome series. Users can segment audiences using tags or engagement history. Campaigns benefit from A/B testing and real-time analytics including click heatmaps. Additional tools include landing page builders, surveys, AI-assisted content editing, and integrations with platforms like Google Analytics and WordPress.

Who Benchmark Email is for

Benchmark Email supports marketers of all sizes—from solo entrepreneurs to enterprise teams—who need scalable email solutions. Agencies use it to manage client campaigns efficiently. Nonprofits engage donors through automated follow-ups. Educational institutions and healthcare providers use segmentation for targeted communication.

Top Differentiators

Ease of Use: Simple interface reduces setup time.
Multilingual Support: Operates in nine languages with local teams in 15 regions.
Real-Time Insights: Instant campaign feedback through behavioral analytics.
AI Features: Built-in tools enhance subject lines and content tone.
Live Support: Human help available worldwide.
Customer-Focused Model: Self-funded approach prioritizes user needs over investor pressure.

Introductory Video

Founding Year

2004

Target Industry

B2B, B2C, SMB, Enterprise, Nonprofit, Agency, Retail, Healthcare, Education, Professional Services, E-commerce

Available Integrations

Canva: Lets users design email content directly within Benchmark Email, streamlining visuals but requiring a Canva account.
Shopify: Syncs customer and order data to support targeted e-commerce campaigns; advanced features may need premium plans.
Zapier: Connects to over 1,500 apps like Salesforce and HubSpot, enabling workflow automation; some automations need paid Zapier access.
WordPress: Offers a plugin for list-building and blog updates; supports up to five Benchmark accounts per site.
Gmail: Allows contact import from inboxes into Benchmark lists, helpful for small businesses with potential API limitations.
Stripo: Enables creation of advanced templates with export to Benchmark; needs a Stripo account for design features.
Freshdesk: Lets agents add contacts and track email interactions after mapping fields between systems.
Slack: Adds Slack contacts to lists for employee engagement; supports only syncing, not campaign management.
Jotform: Captures leads from forms into Benchmark lists automatically.
Acuity Scheduling: Converts appointment data into new email contacts seamlessly.
WooCommerce: Syncs customer data to enable targeted e-commerce messaging within campaigns.

Plans & Pricing

Free Plan: $0/month
Includes up to 500 contacts and 2,500 emails per month. Features include drag-and-drop email editor, professional templates, basic automation, one signup form, landing pages, segmentation, surveys, 25 AI credits, email scheduling, RSS emails, authentication tools, 1GB image storage, archive emails, live chat support. Benchmark branding appears in footers. Lacks A/B testing and advanced features.
Lite Plan: From $8/month (annually) or $9.99/month (monthly) for 500 contacts
Adds unlimited monthly sends (tied to contact count), unlimited image storage, up to five signup forms. Removes Benchmark branding from footers. Does not include A/B testing or advanced automation. No phone support.
Pro Plan: From $13/month (annually) or $15/month (monthly) for 500 contacts
Scales up to 150,000 contacts with send limits of up to 7x contact count. Adds unlimited signup forms (up to 25), landing page builder with templates, A/B testing, advanced segmentation and automation tools, custom HTML editor, compare reports function, website tracking, phone support (24/7), subaccounts for plans with over 1,000 contacts. Includes 100 AI content credits monthly and complimentary list verification.
Enterprise Plan: Custom pricing
Designed for over 125K subscribers. Includes all Pro features plus unlimited contacts/sends starting at 25K/month minimums. Offers managed setup help, dedicated IPs included by default, white-labeling options, account management support and enhanced security.

Other options include send

Features & Specs

Email Builder: Drag-and-drop editor supports responsive layouts; includes HTML customization.
Templates: Professionally designed templates tailored for branding needs.
Automation: Visual builder allows autoresponders, drip sequences, behavior triggers, pre-built workflows.
Segmentation: Target users based on behavior or tags; supports advanced filters.
A/B Testing: Test subject lines or content blocks; auto-select winning versions.
Landing Pages: Build lead capture pages using visual tools; forms integrate natively.
Forms & Engagement Tools: Deploy polls, surveys, sign-up forms to grow lists or gather feedback.
Analytics & Reporting: Real-time data on opens by device/time; click heatmaps; GA integration included.
AI Tools: Generate images or refine writing style; optimize headlines automatically.
Integrations: Connect via Zapier; supports WordPress and Google Analytics among others.
Mobile Optimization: All emails and pages render well on mobile devices.
List Management: Upload/export contacts easily; includes suppression lists and verification options.
Deliverability Tools: Includes domain authentication settings; dedicated IPs available on select plans.
API Access: Public API offered with documentation for developers building custom solutions.
Rate Limits (Free Plan): Send up to 2,500 emails per month to 500 contacts; higher tiers scale accordingly.
Performance Design: Platform built for fast deployment with live activity tracking features supported instantly.
Supported Formats: Accepts plain

Security & Compliance

-

Industry Use-Cases

Retail

Benchmark Email helps retailers target customers using purchase history and personalized product suggestions. Automated emails boost engagement and conversion rates. Cart abandonment sequences recover lost sales and increase retention.

Healthcare

Healthcare providers use Benchmark Email to automate appointment reminders by segmenting patients. This reduces no-shows and improves satisfaction. Targeted health content based on surveys raises engagement and supports better outcomes.

Nonprofit

Nonprofits use Benchmark Email to retain donors through automated thank-you and follow-up campaigns based on donation history. Branded event emails with reminders improve attendance and gather feedback after events.

Agencies

Agencies manage multiple client campaigns with account-level segmentation and automation. Performance reports streamline campaign analysis. A/B testing proves effectiveness, strengthening client relationships.

E-commerce

E-commerce brands use Benchmark Email to drive repeat purchases through post-buy emails with product suggestions and review requests. Embedded forms help grow subscriber lists, feeding targeted welcome campaigns.

Tool's Alternatives

Mailchimp
Mailchimp offers advanced automation and a full marketing suite. It suits users needing CRM, ads, and landing pages in one platform but may be complex for beginners.

Constant Contact
Constant Contact focuses on ease of use with guided onboarding. It includes event management tools but lacks the deep automation available in other platforms.

ActiveCampaign
ActiveCampaign combines email marketing with CRM. It supports detailed customer journeys and behavioral targeting but may feel complex for users seeking simplicity.

MailerLite
MailerLite balances usability and automation. It offers landing

Frequently Asked Questions

What does the free plan from Benchmark Email include?
The free plan supports up to 500 contacts and 2,500 emails per month. It includes drag-and-drop editing, basic automation, surveys, one signup form, landing pages, segmentation tools, and 25 AI credits.

How does Benchmark Email support campaign automation?
Users can create visual workflows with autoresponders and behavior triggers. Pre-built journeys like welcome series are included. Automation features expand by plan level.

Does Benchmark Email offer A/B testing tools?
Yes. A/B testing is available on Pro and higher plans. Users can test subject lines or content blocks and auto-select winning versions based on performance.

Which integrations work with Benchmark Email?
Benchmark Email integrates with platforms like WordPress, Google Analytics, Shopify, Gmail, Slack, Zapier, Canva, Jotform, WooCommerce, Stripo, Freshdesk, and Acuity Scheduling.

Can users edit email content with AI tools?
Yes. Built-in AI tools help optimize headlines and refine writing tone. Some plans also include AI image generation credits.

What industries commonly use Benchmark Email?
Retailers personalize offers using purchase history. Nonprofits automate donor follow-ups. Healthcare providers segment patient messages. Agencies manage client campaigns at scale using reporting and automation.

Is live customer support available across all plans?
Live chat support is included in every plan starting from Free. Phone support is only available on Pro plans for accounts with over 1,000 contacts.

What customization options are offered in the email builder?
Users can build emails with a drag-and-drop editor or custom HTML code. Templates support responsive layouts for desktop and mobile views.

How many emails can be sent on paid plans?
Pro Plan allows sending up to seven times the contact count monthly. Enterprise Plans offer unlimited sends starting at 25K/month minimums with custom pricing.

Comments are closed.