Asana

Tool Introduction

Asana is a work management platform that uses artificial intelligence to help teams manage projects, automate workflows, and improve productivity. It reduces manual effort by summarizing conversations, generating subtasks, and providing real-time insights. Its AI features assist with decision-making, simplify cross-team collaboration, and minimize errors. Asana supports both routine task handling and strategic project execution at scale.

Demo Available?

A free trial of paid plans lasts about 30 days and doesn’t need a credit card to start. Demos require

Tool's Accuracy

Asana’s AI-powered automations are generally reliable and improve workflow efficiency. Users report that summaries and task prioritization are accurate enough for daily use, with occasional

Aggregate Rating

4.5/5 stars (based on 10,000+ verified reviews across the internet)

Detailed Overview

AI-enhanced platform automates workflows, tracks progress, summarizes data, and improves project visibility across teams.

What [Asana] Does

Asana automates and manages tasks using built-in AI tools. It lets users assign work, create rules for automation, generate summaries from conversations, and receive smart suggestions for custom fields. The system answers natural language questions about deadlines or blockers. Dashboards and workload views offer progress tracking. Text can be edited for tone or clarity using AI assistance. Integrations expand functionality by syncing external data.

Who [Asana] is for

Project managers coordinate initiatives with Asana’s tracking tools. Marketing teams streamline campaigns; IT handles ticketing; product teams align development goals. Executives gain project visibility while individual contributors organize daily tasks. It's used across industries like technology, healthcare, education, finance, and nonprofits—from startups to enterprises.

Top Differentiators

AI Workflows: Prebuilt templates in AI Studio support fast setup of common processes.
Natural Language Automation: Users describe rules in plain language—no coding needed.
Contextual Suggestions: Project-specific recommendations reduce setup time.
Advanced Reporting: Dashboards deliver real-time insights using visual tools.
Security Controls: Role-based access supports enterprise-grade compliance.
Cross-System Integration: Works with major platforms to automate data sharing.

Introductory Video

Founding Year

2008

Target Industry

B2B, SMB, Enterprise, Technology, Marketing, IT, Professional Services, Finance, Healthcare, Education, Non-profit

Available Integrations

Slack: Turn Slack messages into Asana tasks and get real-time task notifications directly in Slack.
Google Workspace: Attach Google Drive files, sync Google Calendar, and create tasks from Gmail for better file and calendar management.
Microsoft Teams: Create and manage Asana tasks within Teams chats for unified communication and task tracking.
Jira Cloud: Enable two-way sync of tasks, comments, and statuses between Asana and Jira to connect business and technical teams.
Dropbox: Attach Dropbox files to Asana tasks and automate uploads using Rules for centralized access.
Box: Connect Box storage with Asana to attach files directly to tasks; supports workflow automation via Rules.
Zendesk: Link Zendesk tickets to Asana tasks to align support workflows with project tracking.
Tableau: Sync data from Asana into Tableau for advanced reporting and performance insights.
Visor: Use Gantt charts and dashboards with bi-directional sync across apps for portfolio-level visibility in Asana projects.
HubSpot: Link CRM records with tasks in Asana for integrated sales and project workflows.
Zoom: Create actionable tasks from meetings with searchable transcripts using the Zoom integration.

Plans & Pricing

Personal: Free for individuals or small teams with up to 10 teammates. Includes unlimited tasks, projects, and messages; list, board, and calendar views; 100MB per file upload; and over 100 third-party integrations. No automation, timeline view, or advanced reporting.

Starter: $13.49/user/month (monthly) or $10.99/user/month (annually). Supports up to 500 teammates. Adds timeline view, workflow builder, custom fields, forms, advanced search, private projects/teams, dashboards, admin controls, and 250 automation rule runs per month. Unlimited free guests included. Minimum two seats required. Non-profits receive a 50% discount.

Advanced: $30.49/user/month (monthly) or $24.99/user/month (annually). Designed for fast-growing teams. Adds portfolios, goals, workload and time tracking, approvals, advanced reporting, AI Studio access with ~1,500 AI actions/month, Salesforce/Tableau/Power BI integrations, and 25,000 automation rule runs per month.

Enterprise: Custom pricing for large organizations needing advanced security and administration. Offers unlimited automation runs and features like workflow bundles, SAML/SCIM provisioning, mobile restrictions, and 24/7 support.

Enterprise Plus: Custom pricing for regulated industries requiring HIPAA support and data residency controls in addition to all Enterprise features.

Subscriptions auto-renew unless canceled at least 30 days before renewal. No refunds are given if users cancel mid-term.

Features & Specs

Smart Status: Creates updates highlighting risks and next steps automatically.
Smart Answers: Responds to user questions about task impacts or deadlines in natural language.
Smart Summaries: Condenses task threads into key points; generates related subtasks.
Smart Digests: Offers private recaps of project activity with decisions and highlights.
Smart Fields: Suggests fields based on context; supports single/multi-select values.
Smart Editor: Revises text for tone or length to improve clarity.
Smart Rules: Automates workflows through intuitive rule builder using written descriptions.
AI Studio: Hub to manage all automations with error detection and logs.
Prebuilt Workflows: Includes templates for ticketing systems or campaign reviews.
Contextual Search: Finds relevant items without needing exact terms.
Web Data Integration: Pulls from external sources to enrich internal automation logic.
Execution Logs: Tracks past actions with success/failure details for analysis.
Automation Scope Expansion: Covers goals, portfolios, workload distribution—not just tasks/projects.
Reporting Tools: Timeline views, dashboards, custom reports available for detailed insights.
Supported Languages: Includes English plus 12 others such as French, Japanese, German.
Performance Limits by Plan Tier:
- Starter: 150 monthly AI actions
- Advanced: 1,500 monthly AI actions
- Enterprise: Unlimited
API Access Available with public documentation; rate limits apply per plan tier.

Security & Compliance

Data Storage: Secure centers with region configuration for enterprise accounts.
Encryption: TLS in transit; AES-256 at rest.
Access Control: SSO via SAML 2.0; SCIM user provisioning; role-based permissions with custom roles.
Data Lifecycle: Configurable retention policies; deletions supported at task, project, or account level.
Certifications: SOC 2 Type II; ISO 27001; HIPAA available for eligible customers.
Audit Tools: Available through Compliance Management Add-on with logs, threat protection insights, API integrations.
Training Data Policy: Customer data not used to train external LLMs unless authorized explicitly.
Incident Management: Public status page maintained; no major incidents recently reported.

Industry Use-Cases

Technology

Asana AI automates sprint planning, generates updates, and flags blockers. This helps software teams improve visibility and deliver more predictably across distributed environments.

IT support teams use Asana’s AI ticketing to automate assignment, track SLAs, and update users. You’ll see faster response times and better customer service.

Marketing

Smart Workflow for Campaign Management keeps campaigns on track by auto-updating dates and renaming tasks. It reduces missed deadlines and improves coordination.

AI streamlines creative reviews by summarizing feedback, setting priorities, and automating intake. That means faster reviews and better collaboration.

Professional Services

Asana AI creates project digests, tracks portfolios, and automates status reports. Consulting teams benefit from clearer client communication and less manual work.

Smart onboarding suggests relevant projects based on roles. This makes it easier to get new clients up to speed with less effort.

Operations

Goal-setting workflows standardize formats, avoid duplicates, and automate reviews. Ops teams stay aligned while tracking progress more easily across departments.

AI-driven intake forms process requests automatically. You’ll deliver services faster with fewer manual steps involved.

Healthcare

The Compliance Management Add-on includes audit tools and threat protection. Healthcare users maintain regulatory compliance while securing patient data.

Care team coordination improves when Asana assigns tasks automatically, updates statuses, and tracks outcomes efficiently.

Education

Academic teams use Asana AI to track milestones, manage research projects, and generate summaries for reports—helping meet deadlines with less admin work.

Student support benefits from automated ticket handling that improves response speed while simplifying case management workflows.

Tool's Alternatives

Trello
Trello focuses on visual task management using a drag-and-drop Kanban board. It is easy to use but lacks some advanced features found in Asana.

Monday.com
Monday.com offers flexible workflows with strong visual dashboards. It supports many integrations but can be complex for larger teams.

ClickUp
ClickUp combines project management, docs, goals, and time tracking. Its all-in-one approach is broad but may feel overwhelming at first.

Wrike
Wrike supports detailed planning, resource control, and reporting.

Frequently Asked Questions

What AI features does Asana include for project management?
Asana offers Smart Status updates, natural language task queries, conversation summaries, subtasks generation, and contextual suggestions. Its AI also revises text, automates workflows with Smart Rules, and provides real-time insights through dashboards.

How many AI actions are included in each plan tier?
The Starter plan includes 150 monthly AI actions. Advanced offers around 1,500 per month. The Enterprise plan allows unlimited AI actions as part of its offering.

What types of teams or industries use Asana?
Asana is used by technology, healthcare, education, finance, nonprofit, marketing, IT, and professional services teams—from startups to large enterprises—for managing tasks and cross-functional projects.

Which integrations work with Asana’s platform?
Asana integrates with Slack, Google Workspace, Microsoft Teams, Jira Cloud, Dropbox, Box, Zendesk, Tableau, Visor, HubSpot, and Zoom to sync data or automate workflows across systems.

What security features and certifications does Asana support?
Asana uses TLS and AES-256 encryption. It supports SAML-based SSO and SCIM provisioning. Certifications include SOC 2 Type II and ISO 27001. HIPAA compliance is available for eligible customers on specific plans.

What automation tools are included in Asana's platform?
Users can create workflows using Smart Rules without code. AI Studio manages all automations with error logs. Prebuilt templates help set up processes like ticketing or campaign reviews faster.

Is there a free version of Asana available?
Yes. The Personal plan is free for individuals or small teams of up to 10 people. It includes unlimited tasks and projects but excludes automation and advanced reporting features.

Does Asana offer a trial for paid plans?
A free trial of paid plans is available for about 30 days without requiring a credit card at signup.

What languages does the platform support?
Asana supports English plus 12 additional languages including French, Japanese, and German to accommodate global teams.

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