Synthesia

Tool Introduction

Synthesia is a synthetic media platform that lets you create high-quality videos without traditional filming. You can generate content using AI avatars and voiceovers, supporting over 140 languages and dialects. Founded by researchers from Stanford and Cambridge, the company focuses on enterprise video communication and serves more than half of the Fortune 100. Synthesia powers corporate training, marketing, internal communications, and e-learning with scalable, accessible video production. The platform enforces strong ethical standards around consent and deepfake prevention.

Demo Available?

Synthesia offers a free demo with no signup or credit card required. You can input text into a template and receive the video by email.

Tool's Accuracy

Synthesia’s AI models support enterprise-grade accuracy for voice synthesis and video rendering. Over 70% of Fortune 100 companies use the platform for professional content creation, indicating

Aggregate Rating

4.4/5 stars (based on 3,700+ verified reviews across the internet)

Detailed Overview

AI-powered video creation for scalable business communication using realistic avatars, natural voiceovers, and instant localization.

What Synthesia Does

Synthesia offers a cloud-based platform for creating videos from text using AI-generated avatars and voices. Users input scripts or upload documents like PDFs or presentations to produce videos quickly. The editor supports branded visuals, interactive elements such as quizzes or clickable paths, and localized translations across 140+ languages. Videos export in MP4 or SCORM formats for use in learning systems. Built-in analytics track engagement metrics like views and completion rates.

Who Synthesia is for

Synthesia helps corporate learning teams build training content fast. Marketing teams use it for explainers or global campaigns. HR creates onboarding modules or internal updates. Customer support turns help docs into tutorials. Educators design course content efficiently. Sales teams personalize outreach at scale. It fits enterprises aiming to standardize messaging while scaling video production globally.

Top Differentiators

Realistic AI Avatars: Large library plus custom avatar options.
Multilingual Support: Translate content instantly into 140+ languages with auto lip-sync.
No Filming Required: Cuts costs by up to 90% vs traditional methods.
Instant Script Edits: Regenerate videos without reshoots.
Enterprise Security: Includes SSO, RBAC, and compliance safeguards.
Interactive Features: Supports quizzes and branching paths.
Brand Kit: Ensures consistent style across all assets.

Founding Year

2017

Target Industry

B2B, SMB, Enterprise, Corporate Training, Marketing, Human Resources, Customer Support, Education, Technology, Healthcare, Financial Services

Available Integrations

360Learning: Embeds AI videos into learning systems to enhance training content and automate delivery with setup-specific configurations.
HubSpot: Adds Synthesia videos directly into marketing workflows to improve viewer engagement across campaigns.
Shopify: Supports video embedding in storefronts to enrich product pages and boost customer interaction.
WordPress: Allows integration of AI-generated videos into posts and pages, increasing content appeal and time on site.
Make: Connects Synthesia to thousands of apps for custom workflows without coding, streamlining repetitive video tasks.
API and Webhooks: Enable developers to build tailored integrations with other platforms, offering flexibility for enterprise needs.

Plans & Pricing

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Features & Specs

AI Avatars: Choose from 230+ options; create custom ones for your brand.
Voice Synthesis: Realistic AI voices in multiple accents; supports gender selection.
Text-to-Video Inputs: Upload scripts (DOC/PDF/PPT/TXT) up to 50MB or paste URLs (up to 4,500 words).
Editor Tools: Drag-and-drop interface adds images, shapes, text overlays, b-roll footage, and CTAs.
Templates Library: Pre-made designs streamline common video types.
Brand Kit Controls: Set logos, fonts, colors, avatar preferences organization-wide.
Translation Tools: One-click multilingual conversion with synced audio/video delivery.
Interactivity Options: Add quizzes or clickable navigation inside the video timeline.
Team Collaboration: Share drafts in real time; use comments during reviews.
Export Formats: Download as MP4 files; SCORM exports available for LMS compatibility.
Smart Player Support: Plays viewer’s language version automatically when enabled.
Analytics Dashboard: Track user behavior—views per segment, drop-offs, completions.
API Access (Enterprise): Integrate workflows through API endpoints upon request.

Security & Compliance

Data is encrypted in transit and at rest. Single sign-on (SSO) is supported through SAML 2.0. Role-based access control (RBAC) is available for team-level permissions. Users can delete personal data and videos from the platform. Content moderation includes a pre-screening process for avatar creation, especially public figures or sensitive uses. Consent is required for personal avatar generation, with strict rules against non-consensual deepfakes or deceptive content per the Acceptable Use Policy. GDPR compliance is maintained for data handling practices.

Industry Use-Cases

Corporate Training & L&D

Synthesia helps L&D teams turn training materials into AI-narrated videos, localize them, and update content instantly. This speeds up production and improves retention across global teams.

HR uses Synthesia to create consistent onboarding modules tailored by department and region. These are embedded in LMS platforms to support distributed workforces.

Marketing & Advertising

Marketing teams use Synthesia to create explainer videos in English, then localize them into 20+ languages with regional messaging for faster global campaigns.

Teams test ad variations quickly using different scripts, avatars, and calls to action. Synthesia enables rapid iteration at lower cost.

Customer Support & Success

Support teams convert help articles into AI video tutorials using Synthesia. This improves customer understanding and lowers support ticket volume.

Customer success teams use Synthesia to generate personalized onboarding videos with client-specific details. This improves adoption and retention.

Education & E-learning

Educators upload scripts or slides into Synthesia to produce video lessons in multiple languages. Courses are updated faster for broader reach.

Teachers add quizzes and branching paths using Synthesia’s interactive tools. This supports diverse learning needs and boosts engagement.

Internal Communications

Internal comms teams produce multilingual announcements with leadership avatars via Synthesia. Messages reach employees consistently across locations.

Compliance teams update training modules easily as regulations shift. Synthesia supports timely updates that raise completion rates.

Tool's Alternatives

HeyGen
Delivers realistic avatars with emotional voice control and multilingual support. Offers team collaboration tools and scene-by-scene editing features for streamlined production.

Zebracat
Provides cinematic-style editing with motion visuals and pacing-controlled voiceovers. Includes a timeline editor, stock footage access, and motion templates for advanced creators.

Colossyan
Specializes in eLearning videos with over 70 supported languages. Features strong LMS integration and avatar customization focused on educational use cases.

HourOne
Targets enterprise communications with custom avatars, API access, and role-based permissions. Designed for compliance-driven teams needing secure internal video solutions.

Frequently Asked Questions

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