Story AI

Tool Introduction

StoryAI is a suite of generative AI features built into Fullstory to help organizations analyze digital behavioral data faster and more effectively. As digital interactions grow, so does the complexity of understanding user behavior. StoryAI tackles this by embedding AI agents directly into analytics workflows. This approach enables real-time insights and proactive suggestions without relying on manual reviews or isolated AI tools. It helps convert raw data into meaningful actions that drive business outcomes and optimize digital experiences.

Demo Available?

FullStory offers a 14-day free trial of the Business Edition with 5,000 sessions and sales demos upon request.

Tool's Accuracy

Story AI’s accuracy is user-reported. Clients highlight improved friction detection and better decision-making from its AI-driven insights.

Aggregate Rating

-

Detailed Overview

A built-in AI system that automates behavioral analysis across digital experiences for faster, smarter decision-making.

What StoryAI Does

StoryAI embeds proprietary AI agents throughout the Fullstory platform to automate behavioral data analysis. Key features include:

Session Summaries: Condenses multiple user sessions into actionable takeaways.
Answers: Accepts natural language questions about user behavior and returns accurate, data-backed responses.
Opportunities: Highlights usability issues or drop-offs before they impact outcomes.
Selector Optimization: Improves element tracking accuracy by refining selectors.
Suggested Elements and Object Names: Streamlines structuring with automated tagging recommendations.
Summary Notes: Adds context to user actions for team collaboration.

It works alongside other Fullstory tools like Analytics, Anywhere, and Workforce.

Who StoryAI is for

StoryAI supports:

Product teams improving journeys and conversions.
Engineering teams focused on performance and troubleshooting.
Data analysts needing structured datasets.
Marketing teams personalizing experiences.
Customer support identifying friction points.
Internal units like HR optimizing tool usage.

It's best for medium to large enterprises managing complex digital properties.

Top Differentiators

Automated Data Capture: Avoids manual event tagging using Fullstory’s autocapture method.
Embedded Multi-Agent System: Delivers predictive insights through fully integrated AI agents across workflows.
Privacy Governance: ISO 42001-certified with strict controls preventing customer data from training third-party models.
Cross-Team Collaboration: Designed to unify insights across departments for richer outcomes.
Real-Time Activation: Streams behavioral signals instantly via integrations like Data Direct and Fullstory Anywhere.

Introductory Video

Founding Year

2014

Target Industry

B2B, Enterprise, E-commerce, Retail, Financial Services, Travel, Hospitality, SaaS, Technology, Media, Entertainment, Healthcare, Automotive

Available Integrations

Segment: Enables custom events and unified behavioral tracking across platforms connected to Fullstory.
Amplitude: Sends Amplitude events to Fullstory for deeper insight into user behaviors using SDK plugin architecture.
VWO: Filters session replays in Fullstory by VWO test variations to analyze A/B test performance.
Intercom: Links session replays to support conversations, helping teams resolve issues more efficiently.
Slack: Shares insights and alerts from Fullstory directly into Slack channels for team collaboration.
Google BigQuery: Exports behavioral data from Fullstory for advanced analysis, often used by enterprise teams.
Zapier: Automates workflows by triggering actions between Fullstory and other apps without code.
Optimizely: Connects experiment data with user session replays to assess experience changes during tests.
Twilio Segment: Supports real-time data exchange between Fullstory and other analytics or marketing tools.
API & Webhooks: Offers custom integration options, workflow automation, and data export based on user behavior.

Plans & Pricing

FullStory Free: Offers basic session insights and product analytics with limited capabilities. After the free trial, accounts downgrade to this plan unless upgraded.

Business Plan: Designed for companies needing deep product analytics and qualitative insights. Includes session replay, StoryAI Summaries, developer tools, heatmaps, scroll maps, conversion maps, customizable dashboards, user segmentation, event sequences, sentiment signals, funnels, page flows, retroactive data history, integrations, security compliance, and collaboration tools. Pricing is not publicly disclosed.

Advanced Plan: Targets organizations aiming to discover trends and optimize funnels at scale. Adds retention analysis, journeys, metric insights, watched elements, conversion analysis, real-time alerts, automated journey mapping, and data export. Builds on all Business plan features. Pricing is not publicly disclosed.

Enterprise Plan: Built for analytics teams using data for GenAI or predictive modeling. Adds multi-org management (as an add-on), SSO support, role-based access control, and premium support. Includes all Advanced features. Pricing varies by organization.

Startup Program: Reduces cost to around $1,000 per year for eligible early-stage companies.

Add-ons: Include Multi-Org Management (Enterprise), Mobile analytics (Business/Advanced), Advantage Subscription for expert support guidance and StoryAI insights.

Prices vary based on session volume and feature needs. Paid plans include one-year data retention.

Features & Specs

Session Summaries: Uses AI to reduce session reviews into key findings; available on Enterprise and Advanced plans.
Summary Notes: Adds contextual annotations to user sessions automatically.
Selector Optimization: Enhances stability of data collection by refining selectors with AI support.
Suggested Elements & Object Names: Automates identification and naming of key components for easier analysis setup.
Answers Interface: Lets users query behavioral patterns in plain language, receiving fast, accurate responses.
Opportunities Agent: Flags potential issues or growth areas proactively before revenue or satisfaction are affected.
API Access: Supports integration with external platforms through custom prompts (e.g., BigQuery).
Data Export Options: Use Fullstory Anywhere to move structured event data into cloud storage or analytics engines.
Real-Time Streaming Support: Activate external systems immediately with live behavioral signals using Data Direct integrations.
Supported Platforms & Formats: Works across web/mobile experiences; integrates with major cloud warehouses using structured event formats.
Plan Availability: Most advanced capabilities come with Advanced or Enterprise plans; availability

Security & Compliance

Data Encryption: Data is encrypted at rest and in transit.
Access Controls: Role-Based Access Control (RBAC) is supported.
SSO/SCIM: Integration available for secure sign-in and user provisioning.
Certifications: ISO 42001 certified for AI governance.
Data Governance: Customer data is not used to train third-party AI models.
Opt-Out Controls: Admins can disable StoryAI features globally or per feature.
Sub-processors: Google processes/stores data under Fullstory’s agreement.
Retention Policies: Configurable options exist for data deletion and storage duration.

Industry Use-Cases

E-commerce & Retail

StoryAI condenses thousands of checkout sessions into summaries that highlight friction points. Teams can then address payment issues or confusing steps to reduce cart abandonment and boost conversions.

Real-time behavioral signals stream to personalization engines through Fullstory Anywhere. This lets product suggestions adjust dynamically, increasing relevance and improving order value and satisfaction.

Financial Services

Teams use StoryAI Answers to ask where users drop off during applications. They receive instant insights, helping UX teams fix the experience and improve completion rates.

StoryAI Opportunities detects unusual patterns in user behavior that may signal fraud. Security teams use this to act quickly and protect accounts.

Travel & Hospitality

Session Summaries and Opportunities identify where users struggle in booking flows. Fixing issues like date pickers or failed payments improves bookings and grows revenue.

API integrations deliver session insights to support bots for faster help with common problems. This reduces agent workload and speeds up resolutions.

SaaS & Technology

StoryAI identifies features users skip by analyzing behavior patterns. Product teams then improve onboarding to increase adoption and engagement.

Opportunities agents flag users at risk of churn based on activity trends. Customer success teams can intervene before they leave, improving retention.

Employee Experience (Workforce)

Workforce analytics powered by StoryAI expose tool usage gaps and workflow friction. IT teams optimize systems for better productivity across departments.

StoryAI-generated context goes directly to IT support, making troubleshooting faster. This leads to quicker fixes and higher employee satisfaction.

Tool's Alternatives

Amplitude
Provides deep product analytics with behavioral cohorting and flexible reporting. It lacks native session replay and AI-driven friction detection found in StoryAI.

Mixpanel
Focuses on event analytics and funnel tracking with fast, self-serve reporting. While it offers session replay via integrations, it may miss proactive AI insights like those in StoryAI.

Heap
Uses autocapture for tracking interactions without manual setup. It simplifies deployment but may lack the qualitative depth and AI recommendations available through StoryAI.

Quantum Metric
Delivers enterprise-focused analytics with session replay and anomaly detection. Its strength is real-time friction quantification, though implementation can be complex.

Pendo
Combines analytics with in-app

Frequently Asked Questions

What is StoryAI and how does it work?
StoryAI is an integrated AI system in Fullstory that automates behavioral analysis across digital experiences. It uses embedded agents to deliver insights, highlight issues, and support decision-making in real time.

Which plans include access to StoryAI features?
Most advanced StoryAI features are available on Advanced and Enterprise plans. Some capabilities, like Session Summaries, are also included in the Business plan during the free trial period.

Can I ask questions using natural language in StoryAI?
Yes. The Answers feature allows users to ask natural language questions about user behavior and receive accurate, data-backed responses within the platform.

How does StoryAI help identify usability issues?
The Opportunities agent detects drop-offs or friction points before they affect outcomes. Teams can address problems proactively to improve conversion and satisfaction.

Is customer data used to train third-party AI models?
No. StoryAI includes strict data governance controls that prevent customer data from training external or third-party AI models.

What industries benefit most from using StoryAI?
Industries like e-commerce, financial services, travel, SaaS, and enterprise HR teams use StoryAI for session summaries, fraud detection, onboarding optimization, and employee experience insights.

Does StoryAI support integration with other platforms?
Yes. It integrates with tools like Google BigQuery, Slack, Segment, Zapier, Amplitude, VWO, Intercom, Optimizely, and Twilio Segment for extended analysis and automation.

What security standards does StoryAI follow?
StoryAI supports role-based access control (RBAC), SSO/SCIM integration for secure sign-in, ISO 42001 certification for AI governance, and encrypts data at rest and in transit.

Can admins control how StoryAI is used across teams?
Yes. Admins can disable specific features or turn off all StoryAI functionality globally as needed through platform settings.

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