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    SpyGPT

    See how ChatGPT talks about your brand, products, and competitors.

    Tool Introduction

    SpyGPT is an AI-powered analytics tool built by SpyFu to help marketers and analysts understand how ChatGPT talks about brands, products, and competitors. It bridges the gap between traditional SEO data and the growing influence of AI-generated content. By examining over 250 million ChatGPT responses, SpyGPT reveals where and how brands are mentioned, recommended, or compared. Users can explore sentiment, frequency, and themes to shape content strategies and manage reputation in an AI-driven landscape.

    Demo Available?

    SpyFu offers a free plan with no credit card required and a risk-free trial through its paid plans’ money-back guarantee.

    Tool's Accuracy

    User feedback highlights relevant insights and brand mention detection. Sentiment accuracy may vary with query complexity and term specificity.

    Aggregate Rating

    4.3/5 stars (estimated from informal sources and limited reviews)

    Detailed Overview

    SpyGPT analyzes ChatGPT conversations to uncover trends in brand mentions, sentiment, co-mentions, and competitive positioning.

    What SpyGPT Does

    SpyGPT provides a search-based interface that explores over 250 million ChatGPT responses. You can search for any brand or product to see where it’s mentioned. The tool compares mentions across competitors, tracks sentiment, identifies trends through co-mentions, and generates detailed reports. Advanced search operators let you filter results by mention type or theme. The dashboard is user-friendly with no technical setup required.

    Who SpyGPT is for

    SpyGPT supports digital marketers looking to boost visibility in AI outputs. It's also useful for SEO teams analyzing organic reach shaped by AI recommendations. Brand managers use it for monitoring perception. Competitive analysts benchmark rivals based on presence in ChatGPT data. Product teams draw insights from user feedback patterns within AI-generated content.

    Top Differentiators

    • AI-First Focus: Analyzes large language model outputs instead of web or ad data.
    • Extensive Dataset: Covers over 250 million ChatGPT questions and answers.
    • Benchmarking Tools: Compares brand mentions side-by-side with competitors.
    • Free Access: Core features available at no cost.
    • Part of SpyFu Ecosystem: Built on established SEO intelligence capabilities.
    Introductory Video
    Founding Year

    2024

    Target Industry

    B2B, SMB, Enterprise, E-commerce, SaaS and technology, Consumer brands, Media and publishing, Professional services

    Available Integrations

    -

    Plans & Pricing
    • Free for Life: $0/month. Includes 10 search results per query, unlimited searches, and a personalized 1-on-1 strategy session. No credit card required.
    • Basic:
      • $39/month (monthly billing) or $33/month (annual billing).
      • Includes 10,000 row search results and data exports, 100 domain overview PDFs, six months of historical data.
      • Also includes 250 sales leads and domain contacts, 5,000 weekly tracked keyword rankings, 10,000 top lists results.
      • One user seat included; additional seats are $15 each.
    • Professional:
      • $79/month (monthly billing) or $58/month (annual billing).
      • Offers unlimited search results and data exports, unlimited domain overview PDFs.
      • Includes over ten years of historical data, 500 sales leads and domain contacts.
      • Provides 15,000 weekly tracked keyword rankings, 50,000 top lists results, and 10,000 API calls.
      • Custom branded reporting and one user seat; additional seats are $30 each.
    • All plans include unlimited access to US and international data.
    • Limited-time offers:
      • Basic plan at $9/month or $8/month (billed annually), including all Basic features.
    • Refund policy: Full refund within 30 days for any reason. Cancel via email, live chat, phone, MyAccount page, Facebook, or Twitter. No contracts or forms required.
    Features & Specs
    • Brand Mentions Analysis: Track frequency, context, and tone of brand references in ChatGPT responses.
    • Competitor Monitoring: Compare your presence against others across multiple parameters.
    • Content Strategy Enhancement: Discover trending topics and co-mentioned terms to guide planning.
    • Sentiment Analysis: Understand the emotional tone behind each mention.
    • Comprehensive Reporting: Exportable reports summarize findings for deeper analysis or stakeholder sharing.
    • Advanced Search Operators: Refine searches by term types or related keywords.
    • Data Scale: Draws from a base of over 250 million QA pairs from ChatGPT.
    • API Availability: SpyFu offers APIs for ranking history; future integration plans for SpyGPT are indicated.
    • Performance: Designed for fast queries without delays during report generation.
    • Supported Formats: Reports available via dashboards with export options inside the SpyFu platform.
    • Rate Limits: No published restrictions on usage frequency for core features.
    Security & Compliance

    Despite being part of the SpyFu ecosystem, there is no publicly available documentation detailing SpyGPT's security architecture, data handling practices, or compliance certifications relevant for enterprise-grade requirements.

    Industry Use-Cases

    Digital Marketing Agencies

    SpyGPT helps agencies show clients how their brand appears in AI conversations. You can analyze mentions, sentiment, and context to create reports that guide strategy and improve digital presence.

    Agencies with many clients use SpyGPT’s advanced search features to set up recurring reports tailored by product or segment. This supports consistent updates and helps manage reputation across industries.

    E-commerce Brands

    Marketing teams at e-commerce companies use SpyGPT to see how products are recommended by ChatGPT compared to competitors. The tool reveals co-mentions and patterns useful for campaign planning.

    Brands also track negative sentiment or inaccuracies using SpyGPT’s analysis tools. These insights support PR efforts that protect reputation and drive more accurate AI representation.

    SaaS and Technology Companies

    SpyGPT lets SaaS providers track how often their tools appear in comparisons within ChatGPT responses. It identifies features customers mention most when choosing between platforms.

    Thematic trend analysis from SpyGPT shows what users are asking for in AI conversations. This helps product teams adjust development priorities and messaging accordingly.

    Media and Publishing

    Editorial teams use SpyGPT to check how often publications, authors, or articles appear in AI-generated responses. This reveals influence levels across platforms like ChatGPT.

    Publishers monitor flagged mentions for unauthorized content reuse. Reviewing these results protects ownership rights and ensures proper attribution in AI outputs.

    Professional Services

    Consultants search their name or firm in SpyGPT to benchmark visibility against peers. Sentiment data shows where content needs improvement for better audience perception.

    Firms track changes in mention volume after campaigns using SpyGPT reports. These insights help measure outreach effectiveness over time.

    Tool's Alternatives

    Search Atlas
    Offers AI-powered automation, multi-channel marketing, and a large backlink database. Best suited for users needing advanced competitor research and content workflow optimization through its OTTO SEO AI agent.

    Semrush
    Combines SEO and PPC tools with a large keyword database. The unified dashboard supports content, PPC, and SEO workflows but may be complex for beginners.

    Ahrefs
    Specializes in backlink analysis and technical SEO. Known for deep link intelligence but provides less PPC data compared to SpyGPT.

    Serpstat
    Provides combined SEO and PPC insights with site audit tools and rank tracking. Its all-in-one design fits agencies managing several campaigns.

    Moz Pro
    Features strong site crawling and link quality metrics. It includes the Domain Authority score but offers less keyword coverage and limited PPC data.

    Similarweb
    Excels in cross-channel benchmarking and global traffic analysis. Useful for market intelligence but lacks detailed SEO or content optimization features.

    Frequently Asked Questions

    What does SpyGPT analyze in ChatGPT responses?
    SpyGPT examines over 250 million ChatGPT answers to detect brand mentions, sentiment, trends, and co-mentions across competitors.

    Who benefits most from using SpyGPT?
    Digital marketers, SEO teams, brand managers, product teams, and analysts use SpyGPT for AI-driven insights and visibility tracking.

    How does the free plan for SpyGPT work?
    The Free for Life plan includes unlimited searches with 10 results per query and a personalized strategy session. No credit card required.

    What are the differences between pricing plans?
    Basic offers 10,000 results and data exports; Professional provides unlimited data plus branded reports and API calls. Each plan includes one user seat.

    Can I export data from SpyGPT reports?
    Yes. All paid plans support report exporting through dashboards inside the SpyFu platform for further analysis or sharing.

    Does SpyGPT require any technical setup to start?
    No technical setup is needed. The interface is search-based and designed for ease of use by non-technical users.

    What kind of data does SpyGPT provide in its reports?
    Reports include brand frequency, sentiment tone, comparison with competitors, trending themes, and co-mention patterns within ChatGPT outputs.

    Are there usage limits on searches or features?
    The Free plan limits search result rows per query but allows unlimited searches. No published caps exist for core feature use on paid plans.

    How do additional user seats work across plans?
    Each plan includes one seat by default. Extra seats cost $15 each on Basic and $30 each on Professional plans.

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