Relay App

Tool Introduction

Relay App is a cloud-based automation platform built for business teams to simplify and control their workflows. It combines visual workflow design, AI integration, and human oversight to help users automate tasks without writing code. The platform supports a wide range of business applications and use cases, enabling both technical and non-technical users to improve productivity. Relay App focuses on accessibility, real-time collaboration, and seamless AI-powered automation while offering flexibility through custom API calls and webhooks.

Demo Available?

Relay App offers a perpetual free tier with full feature access and no credit card required to sign up.

Tool's Accuracy

User reviews highlight reliable AI features like text classification and summarization. Outputs are consistent for common tasks, especially with supported models like GPT-4o, Gemini, and Claude

Aggregate Rating

4.8/5 stars (based on 100+ verified reviews across the internet)

Detailed Overview

Flexible workflow builder with deep AI features and team-friendly collaboration tools for automating business processes across popular apps.

What Relay App Does

Relay App lets you build automated workflows that connect apps, trigger actions, use AI models, and include human review steps. You can drag-and-drop steps into a visual editor to create flows with triggers, conditions, approvals, or manual inputs. Built-in support for top AI models enables summarization, translation, classification, extraction, or custom prompts. Relay App integrates with over 100 tools like Slack, Google Workspace, Salesforce, Asana, Shopify, Stripe, GitHub, and Airtable. For unsupported apps or advanced needs, you can use HTTP requests or webhooks.

Who Relay App is for

Relay App supports non-technical users who want to automate tasks without coding. It's ideal for SMBs (1–500 employees), startups, project managers, marketers, sales teams, customer support agents, freelancers managing multiple tools—and developers who need extensibility through APIs or code. It’s best suited for cloud-based operations in standard workplace settings.

Top Differentiators

Relay App stands out with free access to GPT-4o on all plans and native support for other top AI models. Its human-in-the-loop features allow approvals or inputs during workflows—keeping people involved where needed. The intuitive builder includes live data previews and collaborative editing. Real-time data linking reduces complexity by keeping workflows up to date automatically. Relay App requires no installation or server management.

Introductory Video

Founding Year

2022

Target Industry

B2B, SMB, Startups, Professional services, Marketing, Sales teams, Customer support organizations, Project management teams, Operations departments

Available Integrations

Gmail: Automates email sending, draft creation, and responses based on triggers from other apps using OAuth for secure access.

Slack: Sends automated messages to channels or users in response to workflow events, requiring workspace permissions.

Notion: Syncs databases with tools like Calendly and Google Forms using bi-directional automation for users with edit access.

Apple App Store: Automates responses to app reviews and sends notifications to Slack or Gmail; requires App Store Connect access.

Attio: Updates CRM data using AI-powered tasks like summarization, available to users with integration permissions.

Front: Triggers workflow steps from inbox events such as tagging conversations; setup requires Front admin rights.

Things: Imports tasks from tools like Asana and Todoist into the Things inbox; available only for Things users.

Documint: Automates document creation via data merges and templates triggered by workflows; needs linked Documint account.

Zendesk: Enables campaign creation and messaging automation through Zendesk Support; may require extra configuration.

ChatGPT, Claude, Gemini: Assigns AI tasks within workflows without separate API keys; some features may depend on plan tier.

Free: $0/month. Includes 1 user, 200 automated steps, and 500 AI credits per month. All workflow automation features are included.

Professional: Starts at $19/month (billed monthly). Includes 750 automated steps and 5,000 AI credits. Users can purchase more steps or credits manually. Automations pause when limits are reached unless additional capacity is added.

Team: $69/month (billed monthly). Designed for up to 10 users. Includes 2,000 automated steps and 5,000 AI credits per month. Usage scales up to 100,000 steps with pricing adjusted accordingly. Automations stop when caps are hit unless increased manually.

Enterprise: Custom pricing. Offers custom integrations, priority support, agent-building workshops, tailored training, and compliance features including SOC 2 and GDPR. Limits and inclusions vary by agreement.

Customers may cancel subscriptions anytime. Refunds are only issued if Relay App fails to deliver services as warranted and cannot resolve the issue within a commercially reasonable time; in those cases, prorated refunds may be requested.

Pricing last verified: 11/13/2025
Official Source: https://www.relay.app/
Disclaimer: Pricing is subject to change. Please confirm current pricing on the vendor site.

Features & Specs

Visual workflow builder: Drag-and-drop editor with live previews and instant testing.
App integrations: Connects with 100+ services including CRMs, PM tools, email platforms.
AI model support: Use GPT-4o (free), Gemini by Google, Claude by Anthropic; run summaries or translations.
Mini agents: Build bots that handle tasks like lead research or ticket processing.
Human input steps: Add reviews or decisions where needed using forms or approval points.
Instant triggers: Start flows as soon as events happen in connected apps.
Batch processing: Run workflows across multiple records like spreadsheet rows.
Webhooks & HTTP requests: Trigger flows via incoming URLs; send data out via configurable calls.
File handling: Share files through generated URLs with optional expiration controls.
Data freshness: Use linked objects to access the latest information automatically within flows.
Team collaboration: Workspaces allow shared editing; assign roles and set permissions easily.
Workflow organization: Archive old flows; add custom headings; set Slack/email notifications.
Format compatibility: Supports text entries plus structured formats like spreadsheets or CRM records.
Usage limits per plan: Free tier offers 200 steps/month; higher tiers offer 10k–25k steps/month before pausing execution.
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Security & Compliance

RBAC (Role-Based Access Control): Relay App provides role assignment and permission controls within workspaces, allowing admins to set access levels for team members and workflows.
Cloud-only architecture: Not suitable for organizations requiring self-hosting or strict regulatory compliance.

Industry Use-Cases

Marketing

Relay App automates content repurposing by summarizing marketing emails into LinkedIn posts using AI, saving time and improving consistency. It also qualifies leads and updates CRMs with approval steps for better accuracy.

Sales

Relay App drafts personalized follow-up emails after meetings by summarizing notes. It also monitors competitor content, extracts insights, and generates reports to help sales teams stay informed.

Customer Support

Relay App classifies support tickets using AI and routes them efficiently, with agent reviews for prioritization. It also drafts knowledge base updates from resolved tickets for easier documentation upkeep.

Project Management

Relay App tracks task status in real time and sends team notifications. It also batch-processes open tasks in tools like Jira or spreadsheets, reducing manual work and speeding up progress.

Operations

Relay App creates PDFs from templates, collects signatures, and manages approvals through human-in-the-loop workflows. It syncs data across CRMs and other tools to maintain consistency across systems.

Tool's Alternatives

Zapier
Connects with over 8,000 SaaS tools and supports simple automations. Its strength is integration variety but lacks advanced AI and human-in-the-loop features found in Relay.app.

Make
Offers a visual builder for complex workflows with custom API support. Best for technical users needing granular control, though its interface can be challenging for beginners.

Integrately
Enables quick setup of automations with ready-to-use templates. Easier to use than some alternatives but has fewer integrations than Zapier or Make.

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Frequently Asked Questions

What is Relay App used for?
Relay App automates business workflows using AI, app integrations, and human-in-the-loop steps without coding.

Which apps can Relay App integrate with?
Relay App connects with over 100 tools including Slack, Gmail, Salesforce, Asana, Shopify, Stripe, GitHub, and Airtable.

Does Relay App support AI models in workflows?
Yes. Relay App supports GPT-4o (free on all plans), Claude by Anthropic, and Gemini by Google for tasks like summarization or translation.

What are the main pricing plans available?
Plans include Free ($0), Professional ($19/month), Team ($69/month), and Enterprise (custom). Each has defined limits on steps and AI credits.

How many automation steps are included per plan?
Free includes 200 steps/month; Professional offers 750; Team starts at 2,000; Enterprise scales based on agreement terms.

Is there a free version of Relay App?
Yes. The Free plan includes one user, 200 steps per month, 500 AI credits, and full access to workflow features.

Can I add human input or approvals in workflows?
Yes. Human-in-the-loop steps allow manual decisions or approvals using forms during automated workflows.

How does Relay App handle data freshness in workflows?
It uses linked objects that update automatically within flows to ensure current information without manual refreshes.

Is installation required to use Relay App?
No. Relay App runs entirely in the cloud and does not require installation or server setup.

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