Tool Introduction

People.ai helps enterprise sales and marketing teams turn scattered engagement data into actionable insights. Founded in 2016, the platform captures activities like emails, meetings, and calls across go-to-market (GTM) teams. It transforms this raw data into intelligence for decision-making using machine learning models trained on hundreds of millions of sales interactions.

Instead of replacing tools like Salesforce, People.ai acts as a data infrastructure layer that enriches existing systems. This strategy supports enterprise-scale deployments and has found traction in B2B technology companies with complex sales cycles. Its focus on people-centric design has also earned recognition for workplace culture.

Demo Available?

People.ai offers a free trial and a sales demo you can request through its website.

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Detailed Overview

Transforms unstructured GTM activity data into structured insights for forecasting, coaching, and performance improvement.

What People.ai Does

People.ai automates the capture and enrichment of engagement data from email systems, calendars, calls, and virtual meetings. It matches this data to accounts and opportunities in Salesforce using AI algorithms to maintain accurate contact records.

The platform delivers analytics on pipeline health by flagging low buyer engagement or missing stakeholders. It benchmarks individual performance against top performers to surface coaching needs. Sales managers get AI-generated recommendations for deal progression during reviews.

Forecasting is improved through visibility into deal health and buyer engagement patterns. Insights can be exported via business intelligence connectors or APIs. Marketing teams use it to measure account-based marketing impact; customer success teams identify expansion opportunities within accounts.

Who People.ai is for

People.ai serves enterprise B2B organizations with structured sales operations and complex GTM strategies. Primary users include sales leaders needing performance insights, revenue operations professionals focused on forecasting accuracy, enablement teams managing coaching programs, and marketers running account-based campaigns.

It’s especially useful where sales cycles are long, stakeholders are many, or manual CRM entry burdens reps. The platform is widely used by large tech enterprises with thousands of active sellers.

Top Differentiators

Data Infrastructure Model: Integrates with existing CRMs like Salesforce without requiring replacement.
Proprietary Dataset Scale: Models trained on over 350 million activities and $100 billion in closed deals.
Automated Data Capture: Eliminates manual CRM entry so reps can focus on selling.
Focused Strategy: Prioritizes core data foundation over feature sprawl.
Measured Outcomes: Reported 15% productivity boost and 10% forecast accuracy improvement in 2024 deployments.

Introductory Video

Founding Year

2016

Target Industry

B2B, Enterprise, Technology

Available Integrations

Microsoft Dynamics 365 Sales: Enriches CRM with AI-driven insights by capturing emails, meetings, and calls for better sales intelligence.
Salesforce: Automates activity and contact creation while syncing engagement data to improve team performance and deal tracking.
Oracle Fusion Sales and Oracle Eloqua: Automates data capture and enriches customer interactions to support sales productivity and marketing targeting.
Slack: Sends automated customer engagement notifications to boost team awareness in real time.
Zoom: Captures meeting data automatically for AI-powered insights, onboarding, and rep training.
HubSpot Marketing Hub: Helps prioritize campaigns using engagement scores and contact intelligence.
Adobe Marketo Exchange: Supports account-based marketing through enriched targeting capabilities.
Demandbase: Enhances campaign accuracy using People.ai’s engagement intelligence.
Snowflake, AWS S3, AWS Redshift, Azure: Powers advanced analytics on captured sales data via cloud warehousing integrations.
Tableau and PowerBI: Enables visualization of sales activities through business intelligence dashboards.
SendGrid: Tracks email activity as part of comprehensive GTM data capture.
GoToMeeting and Microsoft Teams: Captures meetings to enrich conversation insights without manual input.
Clearbit: Enhances contact profiles through real-time data enrichment.
Okta: Provides secure access with single sign-on functionality across the platform ecosystem.

Basic Plan: Starts at $50 per user per month. Includes activity capture and relationship mapping.

Advanced Plans: Start at $100 per user per month. Include features such as sales forecasting and pipeline management.

Individual Plan: Designed for individual users seeking access to People.ai's revenue operations and intelligence platform. Offers real-time insights into performance indicators, sales team tracking, customer management, and product analysis. Pricing is customized based on business needs.

Enterprise Plan: Built for larger businesses needing advanced features and support. Includes integrated platforms, automated filtering, contact data enrichment, sentiment analysis, and AI-powered algorithms for accurate revenue intelligence. Pricing is customized to fit specific requirements.

Contract Value: Median contract value is $23,100 annually, with average buyer savings of 15.23%.

Pricing last verified: 11/27/2025
Official Source: https://www.people.ai/
Disclaimer: Pricing is subject to change. Please confirm current pricing on the vendor site.

Features & Specs

Automated Activity Capture: Pulls emails, meetings, calls automatically from integrated systems without rep input.
AI-Powered Matching: Links captured data to Salesforce accounts using proprietary matching algorithms.
Sales Analytics Engine: Surfaces pipeline risks like low engagement or single-threaded deals.
Performance Benchmarking: Compares reps to internal top performers for actionable insight.
Coaching Support Tools: Provides deal-specific guidance for one-on-one sessions based on real behaviors.
Forecasting Accuracy Tools: Enhances forecasts with detailed visibility into deal health metrics.
Marketing Insight Layer: Tracks ABM effectiveness by showing how target accounts engage post-campaigns.
Customer Success Visibility: Identifies expansion signals inside existing customers based on interaction trends.
Enterprise API Access: Exports enriched datasets to external BI platforms through pre-built connectors or custom integrations.
Scale & Reach: Supports tens of thousands of users across global enterprise deployments with integration centered around Salesforce as primary CRM.

Security & Compliance

People.ai captures email content, calendar data, call records, and contact details from enterprise systems for enrichment within Salesforce. The platform integrates with enterprise authentication systems but specific protocols are not publicly detailed. It is trained on proprietary datasets totaling 350 million activities and $100 billion in closed deals. While the company emphasizes strong security practices aligned with responsible AI principles, no public certifications or encryption specifics are disclosed.

Industry Use-Cases

Sales Leadership and Revenue Operations

People.ai helps sales leaders capture all sales engagement data automatically, match it to Salesforce opportunities, and surface insights on deal health and team performance. You'll see improved forecast accuracy and sales productivity.

Account-Based Marketing

People.ai shows which target accounts have high or low engagement. Marketers use this visibility to adjust targeting and messaging, improving how ABM efforts align with real sales activity.

Customer Success and Account Expansion

Customer success teams use People.ai to track buyer engagement in existing accounts. The platform highlights strong expansion signals, helping teams focus on the right contacts and improve revenue growth.

Sales Coaching and Performance Improvement

Sales managers use People.ai to compare reps against top performers. Coaching sessions become data-driven, using AI-generated insights to guide deal progression and close performance gaps.

Tool's Alternatives

Gong.io
Focuses on conversation analytics by recording and transcribing calls to deliver coaching insights. Strong in sentiment analysis but less comprehensive in overall activity capture.

Salesloft
Specializes in multi-channel cadence management with tight CRM integration. Emphasizes engagement workflows more than full-spectrum AI-driven revenue intelligence.

Clari
Delivers forecasting accuracy using AI to assess pipeline health. Prioritizes revenue operations over detailed sales activity analysis or coaching tools.

Out

Frequently Asked Questions

What does People.ai do for enterprise sales teams?
People.ai captures emails, calls, and meetings, then matches them to Salesforce records. It delivers insights on pipeline health, coaching needs, and forecasting accuracy using AI trained on over 350 million activities.

Which CRMs and tools integrate with People.ai?
People.ai integrates with Salesforce, Microsoft Dynamics 365 Sales, Oracle Fusion Sales, HubSpot Marketing Hub, Marketo, Demandbase, Zoom, Slack, Snowflake, PowerBI, Tableau, Clearbit, Okta, and others.

How does People.ai support forecasting accuracy?
The platform analyzes deal health and buyer engagement patterns. These insights improve forecast accuracy by showing hidden risks and supporting informed pipeline decisions.

What pricing plans are available for People.ai?
Plans start at $50 per user per month for basic features. Advanced plans begin at $100 per user monthly. Individual and Enterprise plans offer customized pricing based on business needs.

Who typically uses People.ai inside an organization?
Primary users include sales leaders tracking performance trends, revenue operations professionals focused on forecasts, enablement teams driving coaching programs, marketers running ABM campaigns, and customer success teams identifying expansion signals.

Does People.ai require replacing existing CRM systems?
No. People.ai acts as a data infrastructure layer that enriches existing CRMs like Salesforce without requiring replacement or major system changes.

How does People.ai handle automated activity capture?
It pulls data from emails, calendars, virtual meetings, and calls automatically. AI algorithms match this data to accounts and opportunities in Salesforce without manual rep input.

Can the platform support large-scale deployments?
Yes. People.ai supports tens of thousands of users across global enterprises with integration centered around Salesforce as the primary CRM.

Is a free trial or demo available for People.ai?
Yes. The platform offers both a free trial and a sales demo that can be requested through its website.

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