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    Manychat

    Automate conversations, grow your business

    Tool Introduction

    ManyChat is a cloud-based conversational marketing platform that lets you create and manage chatbots across multiple social messaging channels—no coding needed. It helps businesses handle customer engagement, lead generation, and sales automation through a visual interface. Designed for non-technical users, ManyChat simplifies chatbot creation with drag-and-drop workflows. It’s particularly strong in Instagram and Facebook automation, offering tools to capture leads directly from comments and messages. Delivered as Software-as-a-Service (SaaS), the platform handles all infrastructure, updates, and security so you can focus on building conversations that convert.

    Demo Available?

    Manychat offers a free Pro trial—14 days or extended to 30 days via referral—no charge if canceled before trial ends.

    Tool's Accuracy

    User feedback highlights reliable automation for lead qualification and routine messaging across supported platforms. ManyChat AI enhances conversations using generative AI, adopted by tens of thousands of businesses.

    Aggregate Rating

    4.2/5 stars (estimated from informal sources and limited reviews).

    Detailed Overview

    Unified chatbot automation for social messaging channels with visual flow building, AI features, live chat integration, and CRM-style contact management.

    What Manychat Does

    ManyChat combines chatbot automation with marketing tools across major messaging platforms. You use a visual flow builder to design conversations by connecting message blocks and triggers like keywords or events. When users engage via Instagram comments or Messenger messages, ManyChat activates custom flows—automated replies for simple queries or handoffs to live agents for complex ones. Growth Tools proactively start chats from user actions like post comments. The system unifies contacts across channels so you maintain consistent communication history. AI features enable intent recognition and automatic flow creation based on goals.

    Who Manychat is for

    ManyChat serves e-commerce brands automating order updates and cart recovery; influencers managing high DM volumes; agencies handling multiple client accounts; service providers booking appointments; SaaS teams onboarding users; and retailers offering support via chat. It’s ideal for small to mid-sized teams needing quick deployment of chatbot workflows without technical resources.

    Top Differentiators

    • Instagram & Facebook specialization: Deeper native automation than most competitors.
    • Integrated Growth Tools: Seamlessly trigger flows from user actions.
    • Ease of use: Visual builder lowers the learning curve.
    • Omnichannel contact merging: Unified view across Messenger, Instagram DM, WhatsApp, SMS.
    • Built-in live chat: No separate tool required to escalate conversations.
    Introductory Video
    Target Industry

    B2B, B2C, SMB, Enterprise, E-commerce, Digital Marketing Agencies, Coaching and Consulting, SaaS Companies, Retail

    Available Integrations
    • Google Sheets: Logs, updates, and retrieves chat data for reporting and downstream workflows.
    • Shopify: Enables messaging, cart recovery, customer growth, and in-Messenger sales workflows.
    • HubSpot: Routes contacts to CRM with support for form submissions and custom field syncing.
    • Mailchimp: Syncs new subscribers into campaigns with user tagging for segmentation.
    • ActiveCampaign: Creates and tags subscribers with two-way customer data sync.
    • PayPal: Accepts payments directly in Messenger using a Buy Button linked to PayPal Business.
    • Stripe: Enables in-Messenger payments via Stripe account connections.
    • ConvertKit: Manages subscriber creation and syncing across platforms with tagging features.
    • Flodesk: Sends automated email campaigns without requiring design skills.
    • Hotmart: Sells digital products through Instagram DMs and WhatsApp with cart abandonment follow-up.
    • Zapier: Connects to 7,000+ apps for no-code automation of tasks across marketing stacks.
    • Make (Integromat): Builds multi-step workflows triggered by chat actions without code.
    • Albato: Offers access to 1,000+ apps using a visual builder for subscriber management and messaging actions.
    • ManyChat App Store: Hosts third-party tools like Walletly, Seller.Tools, and Botsheets to expand bot functionality.
    • Free: $0/month. Includes unlimited chatbot flows for up to 1,000 contacts, basic Growth Tools, 10 Tags, 2 drip Sequences, 1 Team Member seat, 3 custom Keyword triggers, 4 Non-Keyword triggers, and access to Instagram Direct Messages, Facebook Messenger, and TikTok (Beta). ManyChat branding appears on Email, SMS, and website widgets.
    • Pro: Starts at $15/month based on contact count. Includes everything in Free plus unlimited contacts with scaled pricing, unlimited Growth Tools and Keywords, advanced Segments with unlimited Tags and Custom Fields, ManyChat Analytics and Insights, tool integrations, no branding, 3 Team Member seats, unlimited Keyword and Non-Keyword triggers, unlimited drip Sequences, access to Instagram Direct Messages, Facebook Messenger, SMS & Email, and TikTok (Beta), and AI features like Intention Recognition and Flow Builder Assistant.
    • Elite: Custom pricing. Includes everything in Pro plus unlimited Team Member seats and a customized experience for business needs. Supports Instagram Direct Messages, Facebook Messenger, SMS & Email, and TikTok (Beta).

    Pricing last verified: 01/20/2026
    Official Source: https://manychat.com/pricing
    Disclaimer: Pricing is subject to change. Please confirm current pricing on the vendor site.
    Features & Specs
    • Visual Flow Builder: Drag-and-drop interface with branching logic options including conditions, delays, randomizers.
    • AI-Powered Automation: Includes intent recognition, auto-generated flows from user input (Flow Builder Assistant), Text Improver.
    • Channel Support: Works on Messenger, Instagram DM, WhatsApp (via template messaging), SMS (Twilio), Telegram, TikTok (beta), email.
    • Growth Tools: Triggers include comment-to-DM on Instagram/Facebook posts; QR codes; landing pages; widgets.
    • Broadcasts & Sequences: Send mass updates or timed message series using tags and behavior-based rules.
    • Live Chat Inbox: Human agent takeover supported via desktop or mobile app; optional Pro tier adds agent analytics.
    • Contact Management: Tagging system with limits by plan tier; supports User Fields (per-contact), Bot Fields (global), System Fields (auto-filled).
    • Analytics Dashboard: Track performance metrics like opens and clicks per flow or campaign.
    • Rich Media Elements: Use buttons, images/videos/carousels/cards within conversation flows to guide user actions.
    • Instagram Automation Suite: Auto-DMs triggered by stories/comments/keywords plus ad integration.
    • Integrations & App Store: Supports Shopify/WooCommerce/HubSpot/Zapier/Calendly/Stripe plus 60+ third-party apps. Webhooks/API also available.

    Limitations:
    Advanced customization is limited compared to developer-focused platforms. Analytics are less detailed than some alternatives. Multilingual support is weak. Platform reliance on social media ecosystems may introduce risk from external policy changes.

    Free plan includes basic functionality with caps on sequences/tags/team members; paid tiers scale feature access as needs grow.

    Security & Compliance

    ManyChat is a cloud-based platform that stores data on its own servers. The service supports multi-user access with role-based collaboration across free, Pro, and Elite plans. Specific details on encryption methods, compliance certifications, SSO support, or data retention policies are not documented in the reviewed materials.

    Industry Use-Cases

    E-Commerce

    ManyChat helps e-commerce businesses recover abandoned carts by sending automated reminders through Messenger or SMS. It also provides proactive order updates and personalized product recommendations, improving sales and reducing support volume.

    Digital Marketing and Influencer Marketing

    ManyChat captures leads from social media comments using Growth Tools and sends automated DMs with offers. It enables segmented broadcast messaging and simplifies appointment booking through chatbot-calendar integration.

    Customer Service and Support

    ManyChat automates replies to FAQs using AI intent recognition, saving time for complex issues. It also monitors customer interactions to trigger proactive outreach when potential problems arise.

    SaaS and Software

    ManyChat supports SaaS companies by guiding users through onboarding flows via chat. It also drives trial-to-paid conversion with behavior-based messages tailored to user engagement levels.

    Tool's Alternatives

    Chatfuel
    A no-code platform for Messenger, Instagram, and WhatsApp bots. It supports AI-powered responses but may limit advanced customization due to its simplified interface.

    Tidio
    Combines live chat and bots across web, email, and Messenger. Known for smooth human handoff but trades flexibility for ease of use.

    Landbot
    Offers a visual builder for bots on web and messaging platforms. It enables fast deployment but may restrict deep customization. Features conversational landing pages.

    HubSpot Chat

    Frequently Asked Questions

    What messaging platforms does Manychat support automation on?
    Manychat supports Messenger, Instagram Direct, WhatsApp (via templates), SMS through Twilio, Telegram, TikTok (beta), and email.

    What features are included in the Manychat Free plan?
    The Free plan includes unlimited chatbot flows, basic triggers, live chat for Messenger and Instagram DMs, one team member seat, and supports up to 1,000 contacts.

    How does Manychat handle contact management across channels?
    Manychat unifies contact data across all supported channels. It allows tagging, custom user fields per contact, global bot fields, and system-generated fields.

    Can I use AI features with Manychat chatbots?
    Yes. AI tools include intent recognition, auto-generated flows using Flow Builder Assistant, and a Text Improver for message refinement.

    Which third-party apps integrate with Manychat workflows?
    Manychat integrates with Shopify, Google Sheets, HubSpot, Zapier, Stripe, PayPal, Mailchimp, Calendly, ActiveCampaign, ConvertKit and more than 60 other apps.

    What happens when Free plan contact limits are reached?
    Once the 1,000-contact limit is reached on the Free plan, Growth Tools stay active but messaging pauses until upgraded.

    Does Manychat support in-chat payments for e-commerce?
    Yes. Users can accept payments directly in Messenger via Stripe or PayPal through built-in Buy Buttons.

    What collaboration options are available by plan tier?
    The Free plan supports one team member; Pro allows three. All plans support multi-user access with role-based permissions.

    Who typically uses Manychat for automation workflows?
    Typical users include e-commerce stores managing orders and carts; influencers handling DMs; SaaS teams guiding onboarding; agencies running client campaigns.

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