List Your Tool
    List Your Tool

    MailerLite

    Effortless Email Marketing for Growing Businesses

    Tool Introduction

    MailerLite is a platform that helps businesses manage email marketing, build websites, and automate customer engagement. It started as a web design agency before focusing on email marketing in 2010. Over time, it has grown to support over 650,000 companies and handles more than 1 billion emails each month. In April 2023, MailerLite entered a new phase after being acquired by Vercom S.A., a cloud communication platform.

    Demo Available?

    MailerLite offers a free 14-day premium trial on signup with no credit card required.

    Tool's Accuracy

    MailerLite is reported to deliver emails reliably with strong sender authentication and high inbox placement. Users find automation and segmentation effective for small businesses, though reporting lacks depth for enterprise needs.

    Aggregate Rating

    4.3/5 stars (estimated from informal sources and limited reviews).

    Detailed Overview

    A user-friendly platform for managing email campaigns, building websites, and automating workflows to grow your business.

    What MailerLite Does

    MailerLite streamlines how businesses create professional email campaigns using drag-and-drop editors and pre-built templates. The platform also offers tools to build landing pages and websites. Users can set up automation workflows triggered by actions like sign-ups or purchases. Features like pop-ups and forms help generate leads. E-commerce integrations support activities such as abandoned cart reminders.

    Who MailerLite is for

    Freelancers use MailerLite to build online presence and manage subscriber lists with ease. Small businesses and startups automate campaigns and grow their audiences affordably. Digital marketing agencies benefit from team accounts and campaign management tools across multiple clients.

    Top Differentiators

    MailerLite stands out with its user-friendly interface, large template library, and strong automation features. It combines email marketing with website building tools and e-commerce integrations in one platform.

    Introductory Video
    Founding Year

    2010

    Target Industry

    B2B, B2C, SMB, Startups, Freelancers, Digital Marketing Agencies

    Available Integrations
    • Shopify: Automates emails, syncs customers, imports products, and tracks revenue based on store activity.
    • WordPress: Collects subscribers using embedded forms or popups through a plugin-enabled setup.
    • Zapier: Connects with over 3,000 apps to automate workflows without coding through custom Zaps.
    • Magento: Syncs subscribers and enables targeted campaigns using customer data like purchase history.
    • Stripe: Supports payment processing alongside marketing activities but focuses on transaction handling.
    • Wix: Enables automated emails and marketing strategies to support e-commerce operations on Wix sites.
    • Squarespace: Provides automation tools for email marketing integrated into Squarespace's website platform.
    • MailerLite API: Offers developers the ability to build custom integrations tailored to specific business needs.
    • Free plan: Includes up to 500 subscribers and 12,000 emails per month with one user seat. Offers email campaigns, basic automation, landing pages, signup forms, limited integrations, and a 14-day premium trial of advanced features. After the trial, access reverts to the core free tier. If you exceed 500 subscribers, sending and automation pause until you upgrade. No overage fees apply.
    • Growing Business plan: Starts at $10/month for 500 subscribers. Other pricing includes:
      • $15/month for 1,000
      • $25/month for 2,500
      • $39/month for 5,000
      • $73/month for 10,000

      Includes unlimited monthly emails, three user seats, newsletter templates, advanced automation, auto-resend campaigns, dynamic content, and 24/7 email support. Subscriber overages trigger automatic upgrades.

    • Advanced plan: Starts at $20/month for 500 subscribers. Other pricing includes:
      • $30/month for 1,000
      • $40/month for 2,500
      • $50/month for 5,000
      • $110/month for 10,000

      Adds unlimited user seats, custom HTML editor, AI writing assistant, multivariate testing, Facebook syncing, promotion pop-ups, preference center access, and live chat support.

    • Enterprise plan: Custom pricing with dedicated account manager and IP address. Includes design services.

    All prices are in USD. Plan changes take effect immediately upon upgrade.


    Pricing last verified: 10/09/2025
    Official Source: https://www.mailerlite.com/
    Disclaimer: Pricing is subject to change. Please confirm current pricing on the vendor site.
    Features & Specs
    • Email Design and Campaign Management: Choose from over 70 templates or customize emails using a drag-and-drop editor. Supports A/B testing and click maps for performance analysis.
    • Website and Landing Page Builder: Create websites with templates using an intuitive builder. Includes SEO settings and heatmap tracking.
    • Automation Workflows: Trigger automated emails based on user actions like sign-ups or purchases. Use segmentation for targeted messaging.
    • Lead Generation Tools: Capture leads using forms and pop-ups that include GDPR-compliant settings.
    • E-commerce Integration: Works with Shopify and WooCommerce to enable automated messages such as cart abandonment reminders.
    • Technical Limits: Free plan includes up to 1,000 subscribers and 12,000 monthly emails; paid plans offer unlimited emails plus custom domains.
    Security & Compliance

    MailerLite offers GDPR-friendly settings for forms and pop-ups to support data privacy compliance.

    Industry Use-Cases

    E-commerce

    MailerLite helps reduce ad spend by collecting emails during purchases and automating follow-ups, boosting repeat sales. You can also segment buyers to send personalized messages that increase loyalty.

    Digital Marketing Agencies

    MailerLite streamlines multi-client work with team accounts and automation, making campaign management more efficient. Its affordability and ease of use help agencies deliver quality campaigns clients appreciate.

    Freelancers

    MailerLite lets freelancers quickly build websites and landing pages to promote services professionally. It also simplifies email list management through automation and segmentation for better subscriber engagement.

    Tool's Alternatives

    Moosend
    Offers advanced workflows and analytics with strong spam testing tools. It’s affordable but may not match MailerLite’s interface simplicity for beginners.

    ActiveCampaign
    Combines powerful automation with an integrated CRM. It has a steeper learning curve but supports complex marketing and sales journeys.

    Sender
    Includes unlimited automation and 24/7 chat support in its free plan. It lacks MailerLite’s website and landing page creation features.

    GetResponse
    Provides tools beyond email like webinar hosting and sales funnels. It may be less user-friendly for simple campaign needs compared to MailerLite.

    Frequently Asked Questions

    What features are included in MailerLite’s free plan?
    The free plan supports up to 500 subscribers and 12,000 monthly emails. It includes email campaigns, basic automation, signup forms, landing pages, limited integrations, one user seat, and a 14-day premium trial.

    How does MailerLite handle email automation?
    Automation workflows trigger emails based on actions like sign-ups or purchases. You can segment users for personalized messages and use tools like auto-resend campaigns in paid plans.

    Which e-commerce platforms integrate with MailerLite?
    MailerLite integrates with Shopify, WooCommerce, Wix, Magento, and Squarespace to support automated emails like abandoned cart reminders and product-based targeting.

    Can I build websites and landing pages with MailerLite?
    Yes. The platform offers a drag-and-drop builder with templates for websites and landing pages. Features include SEO settings and heatmap tracking.

    What are the differences between Growing Business and Advanced plans?
    Growing Business includes three user seats, advanced automation, dynamic content, and 24/7 email support. Advanced adds unlimited seats, multivariate testing, AI writing assistant, custom HTML editor, live chat support, Facebook syncs, and promotion pop-ups.

    Does MailerLite offer GDPR-compliant tools?
    Yes. Forms and pop-ups include GDPR-friendly settings to help meet data privacy compliance requirements when capturing leads.

    How many users can access one MailerLite account?
    The free plan allows one user seat. Growing Business allows three seats. The Advanced plan supports unlimited user seats.

    What kind of businesses use MailerLite?
    Freelancers build online presence with sites and forms. Small businesses automate email marketing affordably. Digital agencies manage multiple clients using team accounts and automation tools.

    Is there a trial available before choosing a paid plan?
    MailerLite offers a 14-day premium feature trial at signup without requiring a credit card. After that period ends, accounts return to the core free tier unless upgraded.

  • Comments are closed.

    • You May Also Be Interested In