Guru AI

Tool Introduction

Guru is a cloud-based knowledge management platform that helps teams access accurate, verified information directly in their workflows. Created to solve the problem of scattered and outdated documentation, Guru uses AI to deliver relevant knowledge at the right time. Its features support distributed teams by keeping information centralized and current, reducing time spent searching for answers. The platform fits into tools like Slack, Salesforce, and Microsoft Teams so employees can stay focused on their work.

Demo Available?

Guru offers a free 30-day trial with no credit card needed and provides personalized demos on request.

Tool's Accuracy

User feedback highlights Guru's AI-powered search as context-aware and effective in surfacing relevant information. The Answers tool shows source and verification status, which users say increases trust in results.

Aggregate Rating

4.7/5 stars (based on 600+ verified reviews across the internet)

Detailed Overview

Guru centralizes company knowledge, delivers it contextually in workflows, and keeps it accurate through expert verification.

What Guru AI Does

Guru provides a single place to store product documentation, onboarding materials, FAQs, and guides. It integrates with tools like Slack, Microsoft Teams, Google Drive, Salesforce, and Zendesk to surface this information where employees work. Guru’s AI suggests relevant content based on user behavior and context. Verification workflows ensure subject matter experts regularly review content. Dashboards track usage trends to improve the knowledge base over time.

Who Guru AI is for

Guru supports customer service agents, sales reps, HR professionals, IT staff, and product managers. It serves businesses of all sizes—from startups to large enterprises—with remote or distributed teams. Non-technical users can also manage content easily.

Top Differentiators

Guru stands out with deep workflow integrations and proactive knowledge delivery via AI. Its verification system ensures information stays accurate over time. Key features include a browser extension and strong Slack integration that reduce context switching. Unlike traditional systems requiring manual searches, Guru surfaces what you need when you need it.

Founding Year

2013

Target Industry

B2B, SMB, Enterprise, Technology, E-commerce, SaaS, Customer Support, Sales, HR

Available Integrations

Slack: Enables users to search and share Guru cards within Slack channels during conversations.
Salesforce: Allows sales teams to view relevant knowledge cards directly in Salesforce, supporting deal management.
Microsoft Teams: Embeds Guru’s search and card-sharing tools inside Teams for quick access without switching apps.
Zendesk: Lets support agents search the knowledge base from within Zendesk tickets for faster responses.
Freshchat: Surfaces AI-recommended Guru cards to support agents during customer chats but does not allow editing or creation of content.
Linear: Connects project data for instant AI-powered search, helping product and engineering teams retrieve context quickly.
Moveworks: Indexes Guru’s knowledge base for retrieval via the Moveworks AI assistant in conversational workflows.
Chrome Extension: Offers quick access to answers and recommendations across web applications via browser integration.
APIs and Webhooks: Supports custom integrations, requiring technical setup typically used by enterprise teams.

Starter: Free for up to 3 users. Includes browser extension, Google Auth, AI-driven search, migration tool, messaging integrations (Slack, Microsoft Teams, Outlook), knowledge recommendations, knowledge clipper, Q&A, and SAML-based single sign-on. After 3 users:
- $6 per user/month (monthly billing)
- $5 per user/month (annual billing)
Builder: $12 per user/month (monthly) or $10 per user/month (annually). Adds to Starter features:
- Custom branding
- Announcements
- Automated in-context knowledge
- Suggested subject matter experts
- Advanced permissions
- API access and analytics
- Additional integrations
  Requires a minimum of 10 users. Education and implementation services available for an added cost.
Enterprise: Custom pricing through sales. Includes all Builder features plus:
- Premier support
- Dedicated customer success manager
- SLA with 99.99% uptime
- Advanced security and compliance

You can cancel anytime. Cancellation applies at the end of your current paid term.

Pricing last verified: 11/18/2025
Official Source: https://www.getguru.com/
Disclaimer: Pricing is subject to change. Please confirm current pricing on the vendor site.

Features & Specs

Centralized Knowledge Base: Keeps key organizational info in one place to maintain consistency.
Verification Workflows: Lets experts confirm facts regularly so content stays reliable.
AI-Powered Suggestions: Shows relevant info automatically based on your task or question.
Browser Extension: Gives fast access to content without leaving your current site or tool.
Deep Integrations: Works with Slack, Microsoft Teams, Salesforce, Zendesk, Google Drive.
Analytics Dashboard: Tracks which content performs well so you can close gaps.
Collaboration Tools: Lets teams comment on cards and share updates easily.
Q&A Tool: Routes questions to experts who can turn answers into reusable cards.
Content Cards: Breaks down complex info into quick-reference formats anyone can use.
API Availability: Supports custom integrations but doesn’t list detailed limits publicly.
Performance: Delivers info quickly within integrated tools with low latency expected.
Supported Formats: Indexes uploaded files but does not deeply index spoken audio or video files.
Mobile Access: Usable through browser access; no dedicated mobile app highlighted as core offering.

Security & Compliance

Encryption: Data is encrypted in transit using TLS and at rest.
Access Control: Role-Based Access Control (RBAC) is available to manage sensitive content.
SSO/SCIM: Supports Single Sign-On (SSO) and SCIM for authentication and provisioning.
Audit Logs: Audit logging features allow monitoring of activity across the platform.
Certifications: SOC 2 Type II certified.
Data Lifecycle: Offers data retention and deletion capabilities.
Security Incidents: No publicly reported breaches or major incidents.

Industry Use-Cases

Technology (SaaS/Software)

Guru integrates with Zendesk and Slack to surface verified product documentation and troubleshooting guides within support tickets. Sales teams use its browser extension and Salesforce integration for real-time access to sales collateral.

E-commerce/Retail

Guru centralizes policies and procedures, delivering them in chat and email tools for quick customer service responses. It also streamlines onboarding by organizing training materials into accessible, verified cards.

Human Resources

Guru’s AI-powered Answers tool lets employees ask questions in natural language, reducing repetitive HR inquiries. Verification workflows help keep policy documents updated and track who sees critical updates.

Product Management

Product managers use Guru to share roadmaps and specs via integrations with Jira and Slack. This keeps distributed teams aligned on updates and reduces miscommunication.

Tool's Alternatives

Confluence
A scalable platform with strong Atlassian integrations and enterprise-grade security. It suits large organizations but may feel complex for smaller teams.

Notion
Combines wikis, documents, and task tracking with a flexible interface. It supports wide customization but has fewer compliance controls than Guru.

Slite
Offers collaborative editing with fast search and simple design. It's ideal for document-focused teams but lacks advanced intranet capabilities.

Nuclino
Delivers a clean, minimal interface with built-in AI search. It's best suited for small teams needing fast setup over deep analytics.

Document360
Features structured version control and multilingual publishing. It's strong on workflow management but less engaging for interactive content use.

Bloomfire
Optimized for sharing rich media

Frequently Asked Questions

What plans does Guru AI offer and how are they priced?
Guru offers Starter, Builder, and Enterprise plans. Starter is free for up to 3 users; $6/user monthly or $5/user annually after that. Builder starts at $12/month per user or $10 with annual billing, requiring at least 10 users.

What features are included in the Starter plan?
The Starter plan includes AI-driven search, browser extension, SAML-based SSO, Slack and Teams integrations, Q&A tool, knowledge clipper, and Google Auth. Migration tools and knowledge recommendations are also included.

Which tools does Guru integrate with directly?
Guru integrates with Slack, Microsoft Teams, Salesforce, Zendesk, Google Drive, Linear, Freshchat, Moveworks, and Outlook. A Chrome browser extension provides access across web apps.

How does Guru ensure information stays accurate over time?
Guru uses verification workflows that allow subject matter experts to review and confirm content regularly. Cards also display verification status to build user trust.

What security measures does Guru AI support?
Guru encrypts data in transit and at rest. It supports RBAC for content control, Single Sign-On (SSO), SCIM provisioning, audit logs, SOC 2 Type II certification, and data lifecycle management.

Can non-technical teams use Guru effectively?
Yes. Guru is designed so non-technical users can create and manage content using cards without needing developer support.

Does Guru work for distributed or remote teams?
Yes. Guru is built to support distributed teams by centralizing verified knowledge accessible through workflow-integrated tools like Slack or Teams.

Is there a trial or demo available before purchasing?
Guru offers a free 30-day trial with no credit card required. Personalized demos are available upon request through sales outreach.

What industries commonly use Guru AI?
Guru is used across technology companies (including SaaS), e-commerce/retail businesses, HR departments, customer support centers, sales teams, and product management functions.

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