Audiense Intelligence

Tool Introduction

Audiense Intelligence is an audience intelligence platform built to help organizations understand, segment, and activate target audiences using data analytics and artificial intelligence. It responds to the limitations of traditional market research by offering scalable, real-time insights drawn from large social media and digital datasets. Designed for insight-driven teams, the platform supports strategic decision-making through features like segmentation, influencer discovery, and campaign optimization. Audiense Intelligence enables brands and agencies to navigate shifting consumer behaviors with detailed, actionable intelligence.

Demo Available?

Audiense Intelligence offers a free trial and the option to book a meeting or request a guided demo through its site.

Tool's Accuracy

Audiense Intelligence reports 90% accuracy for influencer identification, 87% for data collection, and 86% for campaign insights. These self-reported metrics reflect user satisfaction with segmentation and audience

Aggregate Rating

4.5/5 stars (estimated from informal sources and limited reviews).

Detailed Overview

Advanced consumer insights through real-time segmentation and influence mapping from social data.

What Audiense Intelligence Does

Audiense Intelligence delivers deep consumer analysis by processing extensive social and digital datasets in real time. It segments audiences automatically using algorithms based on social connections and affinities. The platform provides personality profiling including interests and behavioral drivers. Users can identify influencers across networks, uncover emerging trends, download reports or raw data, and access visual dashboards to support planning or post-campaign analysis.

Who Audiense Intelligence is for

Audiense Intelligence serves marketers, researchers, brand managers, media planners, and agencies looking for detailed audience understanding. It’s used by internal brand teams as well as external partners aiming to optimize spend, personalize messaging, or shape strategic direction with evidence-based decisions.

Top Differentiators

Proprietary Segmentation: Goes beyond demographics to map real-world affinities.
Real-Time Analysis: Delivers insights in hours using a vast searchable dataset.
Trend Surfacing: Highlights niche audiences and emerging cultural movements.
Flexible Integrations: Complements other tools as a data enrichment layer.
Faster Research Cycle: Cuts down weeks-long timelines to actionable insights within hours.

Founding Year

2011

Target Industry

B2B, B2C, SMB, Enterprise, retail, consumer goods, technology, media, entertainment, financial services, agencies

Available Integrations

Pulsar: Enables seamless audience segmentation sharing between Audiense and Pulsar TRAC for social trend analysis and audience discovery.
Meltwater: Enriches Audiense insights with media and news data to provide a broader view of audience sentiment and behavior.
GWI (GlobalWebIndex): Combines Audiense social data with global consumer research for advanced profiling, requiring subscriptions to both platforms.
Audiense DSP Export: Allows exporting segments to programmatic ad platforms like Google DV360 and The Trade Desk, available only on the Audience Insights plan.
LinkedIn Digital Intelligence: Delivers professional audience insights directly in-platform, with access tied to specific customer engagements or demos.
APIs & Custom Integrations: Supports custom workflows through APIs, enabling data extraction and activation in external systems; access is typically for enterprise clients.
IBM Watson: Enhances insight delivery using AI-powered enrichment tools rather than direct workflow integration.

Plans & Pricing

Base Plan: $1,499.00 per billing cycle. Includes 5 Intelligence Reports per month (60 annually), complete onboarding, a dedicated account manager, and refresher trainings. Integrates Affinio features into Insights. Pricing is based on the number of reports.

Free Tier: Generates up to 3 sample insights reports monthly. Each report uses a sample audience of 10,000 members and includes up to three segments. Features are limited: only top 15–20 influencers shown, no access to certain filters or targeting downloads, and no option to send audiences to Connect.

Features & Specs

Audience Segmentation: Uses automated clustering based on behavior and affinity patterns from social networks.
Personality & Psychographic Insights: Reveals values, interests, content habits, and purchase motivations.
Influencer Identification: Detects both direct influencers (macro) and indirect ones (micro) in each segment.
Trend & Affinity Analysis: Identifies rising topics or subcultures connected to your audience.
Data Export & Reporting: Offers ready-made templates plus raw downloads for integration into workflows.
Activation Dashboards: Interactive visuals guide planning across the campaign lifecycle.
Integration Support: Adds value when paired with existing marketing analytics tools.
Performance Speed: Produces insights within hours rather than days or weeks.
Data Sources: Primarily relies on rich social media signals; includes other digital inputs where available.

Security & Compliance

-

Industry Use-Cases

Marketing & Advertising Agencies

Audiense Intelligence helps agencies craft data-driven pitches by segmenting audiences and surfacing influencer and affinity data. This leads to more compelling proposals and increased win rates.

Agencies also use the platform to refine targeting for underperforming campaigns. By identifying niche segments and content preferences, they improve engagement and campaign ROI.

Consumer Brands (Retail, CPG, Technology)

Audiense Intelligence supports brands in tracking shifting consumer interests and behaviors. These insights guide product development, partnerships, and content strategy for greater relevance.

The platform also improves media efficiency by identifying valuable audience segments and preferred channels. This helps reduce budget waste and boost conversions.

Media & Entertainment

Audiense Intelligence enables media teams to discover new audience segments through social affinities and interests. They can then tailor promotional strategies to expand reach and increase engagement.

Financial Services

Audiense Intelligence allows financial organizations to analyze audience trust drivers, behaviors, and affinities. These insights support personalized communication while aligning with regulatory standards.

Tool's Alternatives

Brandwatch
Offers consumer intelligence, segmentation tools, and real-time alerts across social and web platforms. Its depth of analytics is strong but may involve complex onboarding.

Meltwater
Combines media monitoring with influencer and social data analytics. Known for broad coverage but may lack intuitive segmentation capabilities compared to some alternatives.

Pulsar
Specializes in visualizing audience conversations and real-time trends. As a standalone platform, it maps influence networks but may need add-ons for advanced segmentation.

Sparktoro
Helps identify where audiences spend time online based on interests. Offers easy setup but lacks the deep activation features found in Audiense.

StatSocial
Focuses on influencer mapping and cross-channel activation. Useful for ad targeting, though the interface may pose challenges for new users.

Frequently Asked Questions

What does Audiense Intelligence help organizations do?
Audiense Intelligence helps segment, analyze, and activate audiences using real-time social and digital data insights.

How does audience segmentation work in the platform?
The platform uses automated clustering based on behavioral and affinity patterns from social networks to generate audience segments.

What are the key features of Audiense Intelligence?
Features include segmentation, influencer discovery, trend analysis, personality profiling, data exports, activation dashboards, and fast turnaround of insights.

Which integrations are supported by Audiense Intelligence?
It integrates with Pulsar, Meltwater, GWI, IBM Watson, LinkedIn Digital Intelligence, DSP platforms like DV360 and The Trade Desk, plus custom APIs.

What is included in the base pricing plan?
The base plan costs $1,499 per billing cycle. It includes 5 reports monthly (60 annually), full onboarding, a dedicated account manager, and refresher training.

Is there a free version of the platform available?
Yes. The free tier offers up to 3 sample insight reports monthly for audiences of 10,000 people with limited features.

How accurate is the data provided by Audiense Intelligence?
Reported accuracy includes 90% for influencer identification, 87% for data collection quality, and 86% for campaign insights.

Who typically uses Audiense Intelligence?
Marketers, researchers, brand managers, media planners, agencies, and internal brand teams use it to guide strategy with evidence-based decisions.

Can I export audience segments to ad platforms?
Yes. On the Audience Insights plan only, segments can be exported to programmatic platforms like Google DV360 or The Trade Desk.

Comments are closed.