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    List Your Tool

    Apollo.io

    Find, Engage, and Close Your Ideal Customers with AI-Powered Precision

    Tool Introduction

    Finding new leads shouldn’t feel like searching for a needle in a haystack. You want results, not another wild goose chase. Apollo.io puts you in the driver's seat with everything you need to spot, reach, and win over the right prospects.

    From smart search filters to automatic follow-ups, Apollo.io covers your sales journey end-to-end. You get a massive, updated database, AI support for crafting messages, and connections to your other favorite tools. If getting ahead of your targets is your goal, this platform turns every roadblock into a speed bump.

    Demo Available?

    Yes, Apollo.io provides a 14-day free trial for both Basic and Professional plans, allowing you to test all features before committing. The trial includes 50 free email credits and access to all plan features.

    Tool's Accuracy

    81.7% - Based on customer reviews and user feedback across multiple platforms, with email accuracy generally performing better than phone number accuracy

    Aggregate Rating

    3.7/5 stars based on reviews across major platforms

    Detailed Overview

    Apollo.io transforms how sales teams approach prospecting by combining three critical elements: comprehensive data, intelligent automation, and seamless integration. Think of it as your sales team's Swiss Army knife.

    What Apollo.io Does

    Apollo.io operates as an end-to-end sales intelligence platform that helps you identify prospects, engage them through multiple channels, and track their journey through your sales funnel. The platform provides access to over 210 million B2B contacts and 35 million companies, all enriched with firmographic and technographic data.

    You can search for prospects using 65+ filters, from company size to technology stack. Once you've identified targets, Apollo.io helps you find their contact information, craft personalized outreach sequences, and track engagement across email, phone, and social media channels.

    Who Apollo.io is for

    Sales development representatives use Apollo.io to build targeted prospect lists and execute outreach campaigns.

    Account executives leverage it to research prospects and track deal progression.

    Sales managers rely on its analytics to optimize team performance and forecast revenue.

    Marketing teams use Apollo.io to identify target accounts, enrich lead data, and support account-based marketing campaigns.

    Revenue operations professionals appreciate its CRM integration capabilities and workflow automation features.

    Top Differentiators

    Apollo.io stands out through its community-driven data model. With over 2 million data contributors sharing information, the platform maintains fresher, more accurate contact data than competitors who rely solely on web scraping.

    The platform's unified approach eliminates the need for multiple tools. Instead of juggling separate platforms for prospecting, email marketing, and CRM management, you get everything in one place.

    AI-powered personalization helps craft relevant outreach messages based on prospect behavior and company insights. This isn't just mail merge. It's intelligent customization that improves response rates.

    Introductory Video
    Founding Year

    2015

    Target Industry

    B2B - Specifically designed for business-to-business sales and marketing teams across all industries

    Available Integrations

    Apollo.io supports 50+ integrations with popular business tools, including Salesforce, HubSpot, Pipedrive, Gmail, LinkedIn, Outreach, SalesLoft, Marketo, SendGrid, Zapier, and Microsoft Teams

    • Starter: Free forever. Includes limited access after any trial ends. Users can downgrade to this plan anytime with immediate access updates.

    Pricing last verified: 01/16/2026
    Official Source: https://www.apollo.io
    Disclaimer: Pricing is subject to change. Please confirm current pricing on the vendor site.
    Features & Specs

    Core Database: 210+ million contacts, 35+ million companies with 65+ search filters

    Email Engagement: Unlimited email credits, A/B testing, deliverability optimization, and automated sequences

    Dialer & Calling: US and international auto-dialer, call recording, transcription, and local presence

    AI Features: AI-assisted email writing, lead scoring, conversation intelligence, and workflow automation

    Chrome Extension: LinkedIn prospecting, Gmail integration, and real-time data enrichment

    Analytics: Pre-built and customizable dashboards, performance tracking, and ROI analytics

    Security & Compliance

    Apollo.io maintains enterprise-grade security with SOC 2 Type II certification and ISO 27001 compliance. The platform is fully GDPR compliant as both a data processor and controller, with automatic privacy notifications in applicable regions.

    All data is encrypted in transit and at rest, with multi-factor authentication and VPC security controls. Apollo.io conducts annual penetration testing and maintains comprehensive backup and disaster recovery procedures.

    Industry Use-Cases

    Technology Companies: Software vendors use Apollo.io to identify companies using specific tech stacks, enabling targeted outreach to prospects likely to need their solutions

    Financial Services: Investment firms and financial advisors leverage intent data to identify companies seeking funding or financial planning services

    Healthcare: Medical device companies target hospitals and clinics based on size, location, and technology adoption patterns

    Manufacturing: Industrial suppliers identify potential customers based on company size, industry, and growth signals

    Professional Services: Consulting firms use Apollo.io to find companies undergoing transitions or showing signs of expansion

    E-commerce: Online retailers target potential B2B customers based on company demographics and buying behavior

    Tool's Alternatives

     

    • ZoomInfo: Offers more comprehensive company intelligence but at a higher price point, better suited for enterprise organizations
    • Lusha: Provides simpler, more affordable contact data with strong LinkedIn integration, ideal for smaller teams
    • Lead411: Features unlimited data exports and strong intent data, positioned as a direct Apollo.io competitor
    • Seamless.AI: Focuses on real-time data verification with AI-powered search capabilities
    • Cognism: Specializes in GDPR-compliant European data with strong accuracy rates
    Frequently Asked Questions

    Q: How accurate is Apollo.io's data?
    A: Apollo.io maintains approximately 82% data accuracy based on user reviews, with email accuracy generally higher than phone number accuracy

    Q: Can I try Apollo.io for free?
    A: Yes, Apollo.io offers a forever-free plan with 5 mobile credits and 10 export credits monthly, plus a 14-day free trial of paid plans

    Q: Does Apollo.io integrate with my CRM?
    A: Apollo.io offers bi-directional integration with major CRMs including Salesforce, HubSpot, and Pipedrive

    Q: What's the difference between credits and email sending?
    A: Credits are used to unlock contact information (phone numbers, emails), while email sending is unlimited on all plans

    Q: Is Apollo.io GDPR compliant?
    A: Yes, Apollo.io is fully GDPR compliant with automatic privacy notifications and data subject rights management

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