Name: Zapier
Brand: Zapier
Availability: InStock

Tool Introduction

Zapier is a no-code automation platform that connects thousands of web-based applications, enabling users to build custom workflows called Zaps. Founded in 2011 and fully remote since launch, Zapier serves individuals and businesses across all industries by simplifying how apps work together. The platform helps reduce manual work by automating repetitive tasks, using a visual builder, conditional logic, and AI tools. With over 8,000 app integrations, Zapier supports scalable automation for everyone from solo entrepreneurs to enterprise teams.

Demo Available?

Zapier provides a free 14-day trial of the Pro plan without requiring a credit card. A Team plan trial is also available for up to 25 users.

Tool's Accuracy

User feedback describes Zapier as highly reliable for automating workflows. Most users report consistent performance with minimal errors, except in complex workflows or when external app APIs change.

Aggregate Rating

4.7/5 stars (based on 2,000+ verified reviews across the internet).

Detailed Overview

Zapier connects thousands of web apps so users can automate workflows and cut down on repetitive tasks.

What Zapier Does

Zapier automates workflows by linking events across over 8,000 web applications. Users build “Zaps” that begin with a trigger event in one app and perform one or more actions in others. For example, it can add leads from a form to a CRM, notify Slack, and update spreadsheets—all automatically. Features include drag-and-drop builders, multi-step flows with branching logic, real-time triggers, AI chatbots, developer tools for custom apps, and modules like Tables and Interfaces.

Who Zapier is for

Zapier suits non-technical professionals looking to automate daily tasks. It also supports marketing teams integrating SaaS tools, IT leaders enabling self-service workflows for business units, developers building app integrations through its platform, and enterprises needing secure automation at scale.

Top Differentiators

Largest App Directory: Supports over 8,000 integrations.
No-Code Interface: Built for non-developers with visual workflow design.
AI Integration: Offers natural language creation and agentic automation.
Rapid Development: Regular updates deliver new features quickly.
Remote Infrastructure: Fully distributed team ensures global support.
Product-Led Growth: Freemium model drives adoption among small businesses.

Introductory Video

Founding Year

2011

Target Industry

B2B, B2C, SMB, Enterprise, Technology and Software, Marketing and Advertising, E-commerce and Retail, Financial Services, Healthcare, Education, Nonprofits, Professional Services

Available Integrations

Google Workspace: Automates calendar events, emails, and file management with a wide range of triggers and actions.
Slack: Enables message posting, channel management, and cross-app workflow triggers for real-time communication.
Salesforce: Supports lead handling, record updates, and CRM data sync with API-enabled plans.
Shopify: Automates orders, notifications, and inventory workflows to streamline e-commerce operations.
HubSpot: Manages contacts, tracks deals, and runs marketing automation via deep CRM integration.
Trello: Creates cards, updates boards, and sends alerts for project task automation.
QuickBooks Online: Handles invoices, payments, and customer records to support financial processes.
Mailchimp: Manages subscribers, triggers campaigns, and segments audiences for marketing tasks.
Airtable: Automates record updates and data syncs across flexible database structures.
Asana: Schedules tasks, updates projects, and sends notifications to improve team collaboration.
Microsoft Teams: Posts messages, manages channels, and schedules meetings for smoother communication flows.
Facebook Lead Ads: Captures leads automatically for CRM entry to support real-time marketing.

Zapier also offers public APIs, webhooks, and a developer platform. These allow custom app building or deeper product integration through technical tools like Workflow API.

Free: $0/month. Includes unlimited Zaps, Tables, and Forms; 100 tasks/month; two-step Zaps; Zapier Copilot.
Professional: From $19.99/month. Offers multi-step Zaps, unlimited Premium apps, webhooks, AI fields, conditional form logic, email and live chat support. Includes tiers like 750 tasks/month and pay-as-you-go for overages.
Team: From $69/month. Adds to Professional with 25 users, shared Zaps and folders, shared app connections, SAML SSO, Premier Support.
Enterprise: Custom pricing. Includes unlimited users, advanced admin permissions and app controls, advanced deployment options, annual task limits, observability, Technical Account Manager.
Agents Pro: $33.33/month. Provides 1,500 activities/month, live data sources access, web browsing features, Chrome extension interaction.
Agents Enterprise: Coming soon. Will offer custom activities support, agent sharing features, enterprise-grade audit logs, restricted apps support.
Chatbots Pro: $13.33/month. Allows five chatbots total; embed option; ten knowledge sources/chatbot; up to 100K Table records.
Chatbots Advanced: $66.67/month. Supports twenty chatbots total; removes Zapier logo; allows twenty knowledge sources/chatbot.

You can choose flexible task tiers with lower costs per task at higher volumes and pay-as-you-go overages. Annual commitments offer discounts on paid plans. Paid plans include a 14-day free trial where noted.

Pricing last verified: 01/24/2026
Official Source: https://zapier.com/pricing
Disclaimer: Pricing is subject to change. Please confirm current pricing on the vendor site.

Features & Specs

Visual Workflow Builder: Drag-and-drop interface for creating Zaps with triggers and actions.
Multi-Step Automation: Supports complex flows with multiple steps and conditional branches (Paths).
Extensive App Coverage: Connects with over 8,000 SaaS platforms including Google Workspace, Salesforce, HubSpot.
AI Capabilities: Build automations using natural language prompts; use AI chatbots or agents powered by Model Context Protocol (MCP).
Zapier Tables: Store structured data directly within workflows.
Interfaces Module: Create dashboards or forms as part of workflow inputs or outputs.
Webhooks Support: Use inbound/outbound webhooks to link unsupported or custom-built apps.
Developer Tools: APIs and SDKs help build or publish custom app connections through the developer platform.
Execution Logs: Task history includes detailed logs with error tracking tools.
Team Collaboration Tools: Shared folders plus role-based access controls allow secure team usage.
Version Control: Clone existing Zaps or revert changes easily.

Supported formats:

JSON
XML
CSV

Supports RESTful APIs via connectors or developer tools.

Technical limits:

Step count varies by plan; higher tiers enable more complex Zaps.
Monthly task quotas depend on subscription level.
Polling delays may occur if instant triggers aren't available; most execute in seconds to minutes.

Performance:

Instant triggers offer near real-time results for many popular

Security & Compliance

Data is stored in the United States using cloud infrastructure such as AWS. Data is encrypted in transit with TLS and at rest using industry-standard protocols. SSO via SAML is available for enterprise customers; SCIM provisioning supports advanced user management on higher-tier plans. Role-based access control enables granular permissions on team and enterprise tiers. Task history retention varies by plan; users may delete data or Zaps manually or upon account closure. Zapier holds SOC 2 Type II certification. Customer data is not used to train AI models without explicit consent.

Industry Use-Cases

Technology and Software

Zapier reduces manual onboarding by creating accounts across tools when a user signs up. It also centralizes feedback from email, chat, and surveys for easier product team access.

Marketing and Advertising

Zapier speeds up lead response by adding new leads to the CRM, sending emails, and alerting sales. It also automates reporting by compiling ad metrics into weekly summary emails.

E-commerce and Retail

Zapier syncs inventory between stores and warehouses after each order. It also helps gather customer reviews by sending follow-up emails and logging responses in one dashboard.

Financial Services

Zapier accelerates reconciliation by importing transactions, matching records, and flagging issues. It also automates compliance workflows by collecting documents during client onboarding.

Healthcare

Zapier improves appointment handling by syncing calendars, sending confirmations, and scheduling reminders. It ensures billing data moves securely between systems with encrypted transfers.

Education

Zapier streamlines enrollment by updating systems, emailing students, and alerting instructors. For assignments, it gathers submissions into one gradebook to reduce admin work.

Nonprofits

Zapier boosts donor engagement by updating CRMs, sending thank-you notes, and managing newsletters. It also handles event sign-ups by tracking attendees and sending reminders.

Tool's Alternatives

Make

Offers drag-and-drop workflow design with over 2,000 apps. Known for multi-step logic and error handling but has a steeper learning curve for new users.

Workato

Targets enterprises needing secure workflows. Supports on-premise systems with strong governance tools but requires more setup than Zapier.

Pabbly Connect

Provides unlimited workflows at flat pricing. Focuses on affordability but has fewer native

Frequently Asked Questions

What does Zapier do and how does it work?
Zapier automates workflows between over 8,000 web apps using triggers and actions called Zaps. Users create Zaps with a visual builder that links events across apps to reduce manual tasks.

Which plans does Zapier offer and what do they include?
Plans include Free, Professional, Team, and Enterprise tiers. Features scale from single-step Zaps on the Free plan to unlimited multi-step Zaps, role-based access, and SAML SSO on higher tiers.

How many tasks or steps can I use per month?
The Free plan includes 100 tasks monthly. Paid plans start at 750 tasks on Professional and go up to 10,000 or more on Enterprise. Step limits vary by plan level.

Does Zapier support team collaboration features?
Yes. The Team and Enterprise plans offer shared folders, role-based access controls, advanced admin tools, and user management features like SCIM provisioning for secure collaboration.

What security measures does Zapier provide?
Zapier encrypts data in transit with TLS and at rest using industry-standard protocols. It holds SOC 2 Type II certification and offers SAML SSO for enterprise customers.

Can I build custom app integrations with Zapier?
Yes. Developer tools include APIs, SDKs, webhooks, and a platform for building or publishing custom app connections through the Workflow API or developer portal.

Does Zapier offer AI-powered automation features?
Zapier includes AI tools such as natural language automation builders, chatbots, agentic workflows using Model Context Protocol (MCP), and integration of AI into workflow steps.

Is there a free trial or demo available?
Zapier offers a 14-day free trial of the Pro plan without requiring a credit card. A Team plan trial is also available for up to 25 users.

Which popular apps integrate with Zapier?
Supported apps include Google Workspace, Slack, Salesforce, Shopify, HubSpot, Trello, QuickBooks Online, Mailchimp, Airtable, Asana, Microsoft Teams, and Facebook Lead Ads.

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Zapier

Automation that connects your apps and streamlines your work.