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    Reply.io

    Automate and personalize your sales outreach across every channel.

    Tool Introduction

    Reply.io is a cloud-based platform built to automate and streamline outbound sales outreach across channels like email, phone, SMS, LinkedIn, and WhatsApp. It helps sales professionals cut manual effort by using automation, AI features, and CRM integrations. This improves lead conversion rates while maintaining personalized communication at scale. The platform supports businesses of all sizes but is especially popular among B2B SaaS companies and agencies managing multi-client outreach.

    Demo Available?

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    Tool's Accuracy

    User reviews report accurate contact data, strong email deliverability, and reliable AI-generated outreach content. Some note occasional mismatches in roles or company data, common in large-scale databases.

    Aggregate Rating

    4.6/5 stars (based on 400+ verified reviews across the internet).

    Detailed Overview

    Reply.io automates multi-channel sales outreach and follow-ups using AI tools and CRM integrations.

    What Reply.io Does

    Reply.io automates prospect outreach through multi-channel campaigns including email, phone, SMS, LinkedIn, and WhatsApp. It uses Jason AI for content generation, response handling, and campaign setup. Users can personalize messages at scale with dynamic fields. The unified inbox centralizes communications. Lead scoring prioritizes prospects based on engagement data. It integrates with Salesforce, HubSpot, Pipedrive, and other tools for seamless workflows.

    Who Reply.io is for

    Reply.io supports SDRs (sales development representatives), account executives, business development teams in tech or SaaS sectors, marketing teams running outbound campaigns, and agencies managing client outreach. It fits individual users to large enterprise teams.

    Top Differentiators

    • Native support for LinkedIn and WhatsApp messaging.
    • Jason AI automates content creation and responses.
    • Advanced triggers enable custom campaign workflows.
    • Unified inbox manages cross-channel messages from one place.
    • Agency dashboard tracks multiple clients' performance.
    • Built-in database of over 86 million contacts with advanced filters.
    • Deliverability tools monitor domain health and reduce spam risk.
    Introductory Video
    Founding Year

    2014

    Target Industry

    B2B, SMB, Enterprise, Technology, SaaS, Professional Services, Marketing Agencies

    Available Integrations
    • Salesforce: Enables bidirectional sync of leads and contacts, campaign management, and unified sales data within platform limits.
    • HubSpot: Offers two-way sync for contacts and engagement data, supporting outreach directly from the CRM.
    • Make (formerly Integromat): Supports visual workflow automation across apps like Google Forms, Airtable, and Shopify without coding.
    • Zapier: Connects Reply.io with many tools to automate contact syncing, campaigns, and record updates.
    • Google Workspace: Allows sending emails via Gmail and syncing calendar events for scheduling tasks.
    • LinkedIn: Automates LinkedIn Sales Navigator messaging and connection requests within platform guidelines.
    • Shopify: Adds new customers from Shopify into Reply.io campaigns using Make integration.
    • JustCall: Adds telephony features for call tracking and communication workflows.
    • Airtable: Supports database-driven outreach by linking structured data to campaigns.
    • SendGrid: Enables transactional email support within broader sales workflows.
    • Facebook Lead Ads: Captures leads from Facebook ads and feeds them into engagement workflows.
    • Open API & Webhooks: Allows custom integrations with any system that supports HTTP requests.
    • Free Plan: $0. Includes an AI sequence generator, 200 data credits, a sequence builder, and a Chrome extension.
    • Starter Plan: $49 per user/month (billed annually). Offers email automation, 1 mailbox per user, 5,000 data search credits, 50 AI credits, free email warm-up via mailtoaster.ai, tracking for opens/clicks/replies, basic reports, advanced data filters and bulk reveal. Integrates with Pipedrive, Hubspot, and Zapier.
    • Professional Plan: $89 per user/month (billed annually). Designed for sales teams. Includes multichannel automation, 5 mailboxes per user, 10,000 data search credits, 300 AI credits, task flows, meeting scheduler, triggers and actions. Supports email/professional network/calls. Adds Salesforce and 100+ integrations, advanced reports, team features and permissions.
    • Ultimate Plan: $139 per user/month (billed annually). For teams of 20+. Provides premium support, 15 mailboxes per user, 30,000 data search credits, 1,000 AI credits. Also includes dedicated customer success manager access, deliverability service access, SSO login support (single sign-on), API access features and SOC II compliance.
    • Agency Plan: Starts at $166/month (enterprise pricing for ~3+ users; billed annually). Offers unlimited clients/users plus advanced team management and dedicated customer success.
    • AI SDR (Jason) Plan: $259/month. Features include AI-generated ICPs and full-time automation.

    Cancellation is penalty-free anytime; no refunds on used billing periods.


    Pricing last verified: 09/14/2025
    Official Source: https://reply.io/
    Disclaimer: Pricing is subject to change. Please confirm current pricing on the vendor site.
    Features & Specs
    • Multi-Channel Sequences: Combine email, SMS, calls, LinkedIn messages, WhatsApp chats into automated flows.
    • Jason AI: Builds sequences from prompts; creates emails; optimizes send times; handles replies automatically.
    • Personalization Tools: Use dynamic fields like names or company info in templates for tailored messaging at scale.
    • Lead Scoring: Prioritize prospects using behavior-based metrics such as opens or replies.
    • Unified Inbox: View all channel communications in one place; tag conversations; add notes; collaborate easily.
    • Analytics & Reporting: Monitor open rates or replies with dashboards; run A/B tests; export detailed reports.
    • CRM Integrations: Sync two-way data with Salesforce, HubSpot, Pipedrive to automate tasks within your workflow.
    • API & Webhooks: Build custom solutions using the public API or trigger real-time updates via webhooks.
    • Agency Dashboard: Manage multiple accounts with role assignments and performance tracking across clients.
    • Email Deliverability Kit: Includes spam testing tools plus warmup support to improve inbox placement success rates.
    • Contact Database: Access over 86 million leads using filters or enrichment options to find the right prospects fast.
    • Collaboration Tools: Share templates or notes across team members; track overall team performance in one view.
    • Conditional Logic & Triggers: Set "if-this–then-that" rules based on contact activity or campaign status changes.
    • Bulk Actions: Import contacts via CSV/API/CRM sync; assign sequences in bulk; manage mailboxes by plan limits.
    • Mobile Support: Access the
    Security & Compliance

    Reply.io uses TLS/SSL for data in transit and encrypts data at rest with industry-standard protocols. The platform supports Single Sign-On (SSO) for enterprise users. Role-based access controls enable administrators to manage user permissions precisely. Users can delete contacts, sequences, and campaign data directly from the system.

    Industry Use-Cases

    Software/SaaS

    Reply.io helps software and SaaS companies increase outbound response rates with multi-channel sequences and AI-generated content. Lead scoring tools speed up qualification, reducing manual effort and boosting conversions.

    Marketing Agencies

    Marketing agencies use Reply.io’s agency dashboard to manage client accounts and campaign performance. Shared templates and collaboration tools improve consistency, helping teams scale outreach without losing control.

    Professional Services

    Professional services teams automate follow-up for inbound leads using email, calls, and LinkedIn touches. Analytics dashboards identify drop-off points, helping optimize workflows and increase conversion rates.

    Recruitment/Staffing

    Recruiters use Reply.io to engage candidates through email, SMS, and LinkedIn. Unified inboxes track all conversations, enabling timely follow-ups and improving candidate experience.

    Tool's Alternatives

    Apollo.io
    Offers multichannel outreach, a large B2B contact database, and AI lead scoring. It stands out with its integrated 270 million contact database for streamlined targeting.

    Salesloft
    Provides scalable sales engagement with strong analytics. Its revenue intelligence suite adds forecasting insights but advanced features are plan-dependent.

    Lemlist
    Focuses on creative email campaigns with personalized visuals. Lemwarm improves deliverability, though LinkedIn support is more limited than Reply.io's.

    Outreach.io
    Combines multichannel automation with pipeline forecasting. Known for scalability

    Frequently Asked Questions

    What channels does Reply.io support for outbound outreach?
    Reply.io automates outreach across email, SMS, phone calls, LinkedIn, and WhatsApp using multichannel sequences.

    What features are included in the Free Plan?
    The Free Plan includes an AI sequence generator, 200 data credits, a sequence builder, and a Chrome extension.

    How many mailboxes are available per user on paid plans?
    The Starter Plan allows 1 mailbox per user. Professional offers 5, Ultimate supports 15 per user.

    What CRM integrations does Reply.io support?
    Reply.io integrates with Salesforce, HubSpot, and Pipedrive for two-way sync of leads and engagement data.

    How does Jason AI assist with campaigns?
    Jason AI builds sequences from prompts, creates emails, sets send times, and handles replies automatically.

    What security measures does Reply.io have in place?
    Data is encrypted at rest and in transit using TLS/SSL. Role-based access controls and SSO are also supported.

    Can agencies manage multiple clients in Reply.io?
    Yes. The Agency Dashboard supports unlimited users or clients with role assignments and performance tracking tools.

    Does Reply.io include a contact database?
    Yes. Users can access over 86 million contacts with filters and enrichment options to find leads efficiently.

    How is lead scoring handled within the platform?
    Lead scoring ranks prospects based on behavior like opens or replies to help prioritize follow-up actions.

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