Name: Clari AI
Brand: Clari AI

Tool Introduction

Clari is an enterprise revenue orchestration platform that uses artificial intelligence (AI) and machine learning to unify and analyze data across sales, marketing, finance, and customer success. Designed to eliminate disconnected systems like spreadsheets and legacy CRMs, Clari captures signals from various sources—email, calendar, CRM—and converts them into actionable insights. The platform guides revenue teams through forecasting, deal inspection, and performance analysis. Founded in 2013 by Andy Byrne and Venkat Rangan, Clari has grown through strategic acquisitions such as Groove and Wingman (now Copilot), positioning itself to manage the full revenue lifecycle for over 1,500 businesses worldwide.

Demo Available?

Clari offers a 30-day free trial of Clari Copilot. Registration is required through the platform, and billing info may be requested at signup.

Tool's Accuracy

Clari's RevAI platform received a patent for its machine learning classification algorithms. Its Revenue Database manages over $5 trillion and helped reduce $9.6 billion in revenue leak.

Aggregate Rating

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Detailed Overview

Unified AI platform for real-time revenue visibility, forecasting accuracy, deal inspection, and guided workflows across GTM functions.

What Clari AI Does

Clari ingests data from enterprise systems like email, Slack, calendars, CRMs, and marketing automation tools. It captures time-series data within its infrastructure and analyzes it using AI to deliver forecasts, opportunity inspections, performance insights, risk alerts, actions, and guided workflows. Core modules include Clari Capture for signal tracking; Inspect for account risk review; Analyze for visualized metrics; Forecast for predictive planning; Copilot for conversation intelligence; plus capabilities added via Groove such as Scheduler and Spaces. RevDB powers all features with historical snapshots.

Who Clari AI is for

Clari serves Chief Revenue Officers (CROs), sales managers, reps, finance teams, marketing leaders, customer success teams—even board-level executives. It's ideal for B2B SaaS companies managing complex hierarchies or subscription models. Teams use it to replace intuition with intelligence across entire revenue operations.

Top Differentiators

Clari offers a purpose-built revenue orchestration platform that replaces stitched-together tools like BI dashboards or legacy CRMs. Key strengths include its no-platform-fee model with stackable modules; RevDB’s unified data store; public APIs with custom integration support; benchmarking from thousands of customers via Insights Lab; pre-built integrations; flexible hierarchy modeling; multi-signal AI engine; full-lifecycle coverage from prospecting to retention.

Introductory Video

Founding Year

2012

Target Industry

B2B, SMB, Enterprise, SaaS, Cloud Security, Cybersecurity, Manufacturing, Energy

Available Integrations

Salesforce: Enables two-way sync to maintain deal accuracy and reduce manual updates, with AI insights surfaced directly in the CRM.
Gmail: Automatically logs sales activity and creates contacts from email, boosting productivity across sales and customer teams.
Slack: Delivers call insights and alerts in Slack through Clari Copilot, reducing tool switching for joint Clari Groove and Nooks users.
Outreach: Tracks all Outreach engagement data inside Clari for better visibility into pipeline progress.
ZoomInfo: Combines market intelligence with forecasting tools to support better prospecting and pipeline decisions.
Chorus: Adds conversation intelligence features to Clari for deeper analysis of call transcripts within its predictive tools.
Salesloft: Connects engagement activities like emails and calls with Clari’s forecasting engine for improved focus on active deals.
Google Workspace: Harvests data from Gmail and Calendar to log activity in CRM; includes team heatmaps and leaderboards.
Microsoft Teams: Surfaces insights and updates in Teams via Clari Copilot, supporting collaboration without switching platforms.
Public APIs & Workflow Platforms: Supports Make, Workato, and other automation tools for custom workflows using Clari data.

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Clari offers an AI-driven revenue platform as an out-of-the-box solution. Pricing is tailored to unique use cases. The platform does not charge extra platform fees.

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Pricing last verified: 01/17/2026
Official Source: https://www.clari.com/pricing/
Disclaimer: Pricing is subject to change. Please confirm current pricing on the vendor site.

Features & Specs

Automated Signal Capture: Tracks email activity, meetings, calls—then cleanses and maps data automatically.
Real-Time Deal Risk Scoring: Machine learning evaluates opportunity health based on multiple inputs.
Predictive Forecasting: Uses historical trends alongside pipeline activity to project realistic targets.
RevDB Infrastructure: Proprietary database supports time-series snapshots at scale for trend analysis.
Conversation Intelligence: Clari Copilot offers live call analysis with Battlecards and playback features.
Smart CRM Suggestions: Recommends actions based on role-specific workflows using Revenue Cadences.
Role-Based Insights: Tailors views from frontline reps up through executive leadership.
Stackable Modules: Start with one feature—like Forecast or Copilot—and add more as needed.
Custom Integrations & APIs: Pre-built connectors plus public APIs let teams sync their tech stack easily.
Global Reach & Scale: Serves 220K+ users in 170 countries with high engagement rates post-deployment.
Performance Metrics:
- 90% less time spent on forecasting
- 11% average increase in win rates
- Battlecards improve win rates by 10%
Multi-Signal Data Modeling: Combines seller activity with buyer engagement and conversational context.

Security & Compliance

Clari ingests enterprise data from sources like email, calendar, Slack, CRM, and marketing platforms into its proprietary infrastructure. Revenue data is stored in RevDB for AI analysis and orchestration workflows.

An internal AI Council shapes Clari's strategy across roles using insights from $4 trillion in managed revenue. Public APIs support secure data ingestion into the platform.

Industry Use-Cases

SaaS and Software Companies

Clari helps SaaS teams capture revenue signals and assess deal risk in real time. Sales managers use AI-driven forecasts and Inspect to reduce errors and improve win rates.

Cloud Security and Cybersecurity

Clari tracks interactions across channels, scores deal health, and supports objection handling during calls. This improves conversion rates and reduces revenue leakage across long, complex sales cycles.

Manufacturing and Energy

Clari centralizes deal data from CRM, email, and calendars. Teams get visual dashboards with engagement insights and use Groove Spaces to track effort versus progress across the pipeline.

Enterprise B2B SaaS with Subscription Models

Clari Forecast supports subscription-based models by capturing all revenue signals. RevDB tracks deal progression over time, helping forecast renewals, expansions, and churn risks accurately.

Multi-Regional and Global Organizations

Clari unifies regional data into a central view while supporting localized workflows. Executives gain real-time visibility into global performance without disrupting local sales practices.

Tool's Alternatives

Salesforce Einstein Analytics
Offers AI-based forecasting within Salesforce. Best suited for teams already standardized on Salesforce due to limited external data consolidation.

HubSpot Sales Hub
Combines CRM, engagement, and service features. Strong onboarding experience but less advanced in forecasting compared to Clari.

Outreach Revenue Orchestration Platform
Focuses on sales cadence management with deep call insight tools. Less comprehensive across full revenue operations than Clari.

Veeva Vault CRM
Built for life sciences with compliance tracking. Ideal for regulated industries but not designed for broader enterprise use cases.

Pipedrive
Provides simple deal tracking with a visual interface.

Frequently Asked Questions

What does Clari AI help revenue teams do?
Clari AI unifies signals from email, CRM, and more to guide forecasting, deal inspection, and performance analysis across sales and go-to-market functions.

How much does Clari AI typically cost per user?
Total pricing ranges from $200 to over $310 per user monthly, depending on selected modules like Forecast, Copilot, and Groove.

Are there any platform fees for integrations or support?
Clari charges no platform fees for integrations or ongoing support. Custom integration work may carry additional costs.

What is included in the Clari Copilot module?
Clari Copilot provides live call analysis with Battlecards, playback features, and conversational insights delivered through tools like Slack and Microsoft Teams.

How long does Clari’s implementation process take?
Implementation is completed in 8 weeks. One-time professional services fees range from $15,000 to $75,000 based on deployment complexity.

What types of businesses benefit most from Clari AI?
Clari serves B2B SaaS firms, global enterprises, cybersecurity providers, and manufacturing teams that need full-funnel visibility and accurate forecasting.

Does Clari integrate with existing enterprise tools?
Yes. Clari integrates with Salesforce, Gmail, Slack, ZoomInfo, Outreach, Salesloft, Microsoft Teams, Google Workspace, Chorus—and supports public APIs for custom workflows.

Is there a free trial available for Clari AI?
A 30-day free trial of Clari Copilot is available. Registration is required; billing information may be requested during signup.

What contract terms come with a Clari subscription?
Subscriptions require a 12-month commitment. Contracts auto-renew unless canceled with 90 days' notice. Early termination penalties apply.

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Clari AI

Orchestrate revenue using AI-powered insights from every signal.